Are you thinking about starting a Shopify store in 2023? Picking the right products to sell can be hard, but it’s super important. This article will help you by listing some of the top products people are buying this year. From mobile cases to skincare products, we’ve got you covered. Let’s dive in and find out what you should be selling to make your store a hit!
Key Takeaways
- Mobile and tablet cases are in high demand as more people use gadgets daily.
- Shoes and sneakers remain popular for their style and comfort.
- Office chairs are essential as more people work from home.
- Wigs and hair extensions offer a way to change looks easily.
- Skincare products are a staple for many, making them a great choice to sell.
Mobile and Tablet Cases
The market for mobile and tablet cases is booming, driven by the constant release of new devices. These accessories not only protect your gadgets but also let you express your personal style. With each new phone release, there’s a fresh demand for compatible add-ons like cases.
Why They’re Popular
- Protection: Cases offer essential protection against drops and scratches.
- Personalization: Custom designs let users showcase their unique style.
- Functionality: Some cases come with added features like card holders or stands.
Market Trends
The market for protective coverings alone is forecast to reach $35 billion by 2027. This growth is fueled by the increasing number of smartphone users and the need for personalized accessories.
Mobile commerce lets consumers research and purchase products on the go. This convenience is a key driver for the popularity of mobile and tablet cases.
Marketing Tips
- Use Social Media: Platforms like Instagram and TikTok are great for showcasing unique features.
- SEO Optimization: Write blog posts targeting specific phone models to attract organic traffic.
- User-Generated Content: Encourage customers to share their own photos and reviews to build trust.
In summary, mobile and tablet cases are a must-have accessory in 2023, offering protection, personalization, and functionality. The market is set to grow, making it a lucrative option for sellers.
Shoes and Sneakers
Shoes and sneakers are a staple in everyone’s wardrobe. They have been popular for years and continue to be in high demand. Even during times when people stayed indoors more, like during the pandemic, shoe sales remained strong.
To succeed in selling shoes online, it’s important to find a specific niche and stick to it. Here are some niche ideas:
- Kids’ shoes
- Women’s flats and heels
- Men’s loafers
Focusing on a niche helps you understand your market better and stand out from the competition. Whether you choose to sell trendy sneakers or comfortable loafers, there’s a market waiting for you.
Office Chairs
Office chairs are essential for everyone, from freelancers to office workers and even students. With many companies bringing employees back to the office, the demand for ergonomic chairs is on the rise. Ergonomic chairs are designed to provide comfort and support, reducing the risk of back pain and other health issues.
To find customers for your office chairs, consider running ads on platforms like Facebook, LinkedIn, or Google. You can also pitch to startups, co-working space owners, and students. The search term "best office chair" receives between 100k to 1 million searches per month, showing a significant interest in this product category.
Investing in a good office chair can improve productivity and overall well-being.
Here are some tips for marketing your office chairs:
- Highlight the ergonomic features and health benefits.
- Offer discounts or bundle deals to attract more customers.
- Use customer reviews and testimonials to build trust.
Remember, everyone needs a comfortable chair to work efficiently, making office chairs a must-have product in 2023.
Wigs and Hair Extensions
Women take their looks and appearance very seriously. Sometimes more serious than themselves. Pun intended.
As such, you wouldn’t easily catch an average woman dead without a wig – especially women of African descent.
What to do? If you haven’t already, open a Shopify store right away and stock your store up with wigs and hair extensions.
One major obstacle you will have to overcome to launch a successful wig business is finding the right suppliers that can deliver
quality products at competitive rates.
You can solve this problem by checking popular wholesale sites like Alibaba and Made in China. Alternatively, you could check out
Vietnamese hair distributors’ websites, such as K-hair.
Purses and Handbags
The market for purses and handbags is booming, valued at over $50 billion and growing at a rate of 5.4% annually. To thrive in this competitive space, it’s crucial to find a specific niche and focus on it. Whether it’s custom women’s handbags or men’s designer wallets, knowing your target audience and pricing strategy is key.
You have two main options for sourcing products:
- Print-on-Demand: Use platforms like Printful to create unique designs without worrying about inventory.
- Wholesale: Source pre-made purses from suppliers like AliExpress.
A user-friendly website and mobile optimization can enhance user experience and drive conversions.
Remember, high-quality images can significantly boost your sales. So, invest time in taking great photos of your products.
Mugs
Mugs are a staple in many households, making them a popular item on Shopify. They are versatile and can be customized easily, which adds to their appeal. From funny quotes to personalized designs, the possibilities are endless.
Why Mugs are Popular
- Customization: Mugs can be personalized with names, photos, or unique designs, making them perfect gifts.
- Utility: Everyone uses mugs, whether for coffee, tea, or other beverages.
- Collectibility: Some people love to collect mugs from different places or with different themes.
Trending Mug Types
- Insulated Mugs: These keep beverages hot or cold for longer periods, making them practical for daily use.
- Ceramic Mugs: Classic and durable, ceramic mugs are a favorite for many.
- Travel Mugs: Perfect for people on the go, these mugs are spill-proof and easy to carry.
Mugs are not just for drinking; they can also be a form of self-expression and a way to showcase one’s personality.
In 2024, mugs continue to be one of the best print-on-demand products, offering endless opportunities for creativity and sales.
Fashion Sunglasses
Although a competitive niche, selling sunglasses on your Shopify store can fetch you a lot of cash if done properly.
Venturing into the sunglasses/sunshade business has lots of perks. Firstly, you don’t need so much capital to get in – you can get
things rolling with a few hundred bucks.
Secondly, the demand for it is very high. How did we know?
We checked Google Keyword planner and discovered that the term “sunglasses” receives between 1Million and 10 million searches per
month.
Yes, some of those searches will not amount to any sale. Some are probably trying to figure out the right sunglass for their kids.
Nonetheless, you can bet that a lot of shoppers are looking to buy sunglasses online.
Offering potential customers discounts will help you make a ton of sales.
Dog Toys
Dog toys are a must-have for any pet owner. They keep dogs entertained, help with training, and can even improve their dental health. The demand for pet supplies is reaching a seven-year peak, with $150 billion in sales projected for 2024. This includes a wide range of dog toys that cater to different needs and preferences.
Types of Dog Toys
- Chew Toys: These are perfect for dogs that love to chew. They help keep their teeth clean and can prevent destructive chewing behavior.
- Interactive Toys: These toys engage a dog’s mind and can keep them occupied for hours. They are great for mental stimulation.
- Fetch Toys: Ideal for active dogs, fetch toys can help burn off energy and provide a good workout.
- Plush Toys: Soft and cuddly, these toys are great for dogs that like to snuggle.
Benefits of Dog Toys
- Mental Stimulation: Interactive toys can keep a dog’s mind sharp and prevent boredom.
- Physical Exercise: Fetch toys and other active toys help keep dogs physically fit.
- Dental Health: Chew toys can help clean teeth and massage gums.
- Behavioral Improvement: Toys can prevent destructive behavior by keeping dogs occupied.
Dog toys are not just for fun; they play a crucial role in a dog’s overall well-being. From mental stimulation to physical exercise, the right toy can make a big difference.
If you’re thinking about starting a pet products business, consider bundling your products with treats, bowls, toys—even apparel. This can help you attract more customers and increase sales.
Skincare Products
Skincare products are a hot trend with a wide appeal. In today’s self-care era, items like cleansers, moisturizers, serums, and masks are popular among all ages and genders. Consumer interest in skincare products that combine high-quality ingredients with ethical, sustainable, and cruelty-free practices continues to grow. Searches for trends like “hyaluronic acid serum,” “vegan skincare,” and “retinol” are on the rise.
At the start of 2024, Google searches for “snail slime” slowly slid into the spotlight. Products containing snail mucin, the mucus from a snail’s foot, may help stimulate collagen production and calm redness. According to Google Trends, searches for “snail slime” increased by more than 1,900% last year in the US, peaking at New Year’s.
Marketing Strategies
- Collaborate with beauty influencers to showcase skincare routines.
- Sell product samples or mini-sizes for customers to try.
- Highlight before-and-after results from real customers.
To stand out in the crowded skincare market, focus on building a memorable brand that your target audience will want to connect with.
The skincare market is expected to grow by 4.69% by the end of 2026, making it a lucrative field for new and existing businesses. Emotional connections and effective use of visuals can drive engagement and conversions.
Supplements
Supplements have become a staple in many households, offering a range of benefits from boosting immunity to enhancing workout performance. Their popularity has surged, making them a top product category on Shopify.
Why Supplements Are Popular
- Accessibility: Supplements are easy to produce and market, making them accessible for both small businesses and large companies.
- Health Trends: With increasing awareness about health and wellness, more people are turning to supplements to fill nutritional gaps.
- Versatility: From vitamins to herbal remedies, the variety of supplements available caters to diverse needs.
Marketing Strategies
- Influencer Collaborations: Partnering with fitness and health influencers can effectively showcase the benefits of your products.
- Customer Testimonials: Highlighting reviews and testimonials from satisfied customers can build trust and credibility.
- Bundle Deals: Offering bundle deals or subscriptions can encourage regular use and increase customer loyalty.
The growing interest in supplements is evident from the 300% rise in searches for “magnesium spray benefits” last year in the US.
Popular Types of Supplements
- Vitamins and Minerals: Essential for overall health and well-being.
- Herbal Remedies: Natural solutions for various health issues.
- Fitness Supplements: Products like protein powders and pre-workout formulas to enhance athletic performance.
Conclusion
The supplement market is booming, driven by health trends and effective marketing strategies. Whether you’re a solo entrepreneur or a large company, there’s a place for you in this thriving industry.
Conclusion
In 2023, the world of Shopify is brimming with opportunities for sellers. From trending products to innovative tools, there’s something for everyone. Whether you’re just starting out or looking to expand your existing store, the key is to stay updated with market trends and customer preferences. By leveraging the right products and strategies, you can set your Shopify store up for success. Remember, the ecommerce landscape is always changing, so keep learning and adapting to stay ahead of the curve. Happy selling!
Frequently Asked Questions
What are some popular products to sell on Shopify in 2023?
Some popular products to sell on Shopify in 2023 include mobile and tablet cases, shoes and sneakers, office chairs, wigs and hair extensions, purses and handbags, mugs, fashion sunglasses, dog toys, skincare products, and supplements.
Why should I sell on Shopify?
Shopify is user-friendly, affordable, and offers excellent customer support. It’s easy to set up a store without any coding skills, and it works well on both desktop and mobile devices.
How do I find trending products to sell on Shopify?
To find trending products, you can use tools like Google Trends, check best-seller lists on Amazon, follow consumer trend news, subscribe to relevant newsletters, and stay active on social media.
Can I integrate Shopify with other platforms?
Yes, Shopify can be integrated with various platforms like Amazon, eBay, Etsy, and Walmart. It also works well with accounting software like QuickBooks, Xero, and NetSuite.
What are some tips for choosing products to sell on Shopify?
Choose products that are in high demand but have low competition. Look for items that solve problems or meet specific needs. Also, consider trends and customer reviews.
Is Shopify suitable for beginners?
Yes, Shopify is great for beginners. It is easy to use, and you can start your store with minimal investment. Plus, there are plenty of resources and support available to help you succeed.