In 2025, eCommerce continues to evolve, and some brands are leading the charge on Shopify. These top brands on Shopify are not just about selling products; they are setting trends and changing how we think about online shopping. From innovative marketing to seamless user experiences, these brands have cracked the code for success in the digital marketplace. Let’s take a closer look at the brands making waves this year.
Key Takeaways
- Top brands on Shopify are setting trends, not just selling products.
- Successful eCommerce relies on strong branding and user experience.
- Innovative marketing strategies are key to attracting and retaining customers.
- Shopify offers the tools needed for scalability and customization.
- Learning from these brands can inspire your own eCommerce journey.
1. Gymshark
Gymshark has really made a name for itself in the athleisure world, and it’s all thanks to their smart use of Shopify. What started as a small operation has turned into a huge success story, with revenue exceeding $500 million. They’ve built a fitness movement, not just a brand.
Gymshark’s success shows that focusing on mobile performance and clean design can really help a small business grow into something big. They’ve created a smooth shopping experience that fitness fans love.
Here’s what makes Gymshark stand out:
- Strong Brand Identity: They know who they are and what they stand for.
- Seamless E-Commerce Experience: Shopping on their site is easy and enjoyable. Gymshark’s mobile site features a prominent search box and organized product categories.
- Strategic Marketing: They use influencers and social media to connect with their audience.
Gymshark’s website is designed for speed and simplicity. The homepage shows bestsellers and new arrivals right away, so customers can find what they need quickly. The navigation is simple, with filters that let users shop by category, collection, or even workout type. The checkout process is also optimized, with express payment options that make buying things easy. If you’re looking for inspiration for your own online store, Gymshark proves that with the right approach, anything is possible.
2. Allbirds
Allbirds has really shaken up the footwear scene. They’ve proven that you don’t have to sacrifice comfort or style to be sustainable. It’s pretty cool how they use stuff like merino wool and eucalyptus fibers to make their shoes. They’re super comfy and way better for the planet.
What makes Allbirds stand out? Well, people are really into their commitment to sustainability and doing things the right way. Plus, their online store looks great. It’s clean, easy to use, and the product photos are awesome. Makes shopping there a breeze. They’ve also expanded beyond online, now offering buy online, pick up in-store options.
Allbirds isn’t just about selling shoes; they’re building a community and standing for something. It’s a brand that actually cares, and that makes a huge difference.
Here’s a few reasons why people love Allbirds:
- Eco-friendly materials
- Simple, stylish designs
- Commitment to ethical production
3. Kylie Cosmetics
Kylie Cosmetics really shook up the beauty world. Founded by Kylie Jenner, this brand became super successful because of its cool products, trendy colors, and marketing with influencers. It’s a great example of how to turn beauty fans into loyal customers.
Kylie Cosmetics is one of the biggest cosmetics stores on Shopify. After only four years, the company was already making over $100 million each year. Social media, especially Instagram, has played a big part in the brand’s success. Kylie’s huge following helps new products sell out super fast.
Kylie Cosmetics shows that having the right tech is just as important as marketing when you’re launching products that everyone wants. They handle tons of visitors during new launches, manage quick sellouts without crashing, and show off products with great photos and videos. They also keep track of inventory during flash sales, which is really important.
Here are some things that make Kylie Cosmetics stand out:
- Great product photos and videos
- Strong social media presence
- Effective influencer marketing
4. Fashion Nova
Fashion Nova has become a powerhouse in the fast-fashion world, and they’ve done it largely through their savvy use of Shopify. Their success lies in their ability to quickly adapt to trends and offer a massive selection of clothing at affordable prices.
They’ve really nailed the social media game, using influencers to push their products to a huge audience. It’s hard to scroll through Instagram without seeing someone rocking Fashion Nova. They’re also known for their inclusive sizing, which is a big plus for many shoppers. It’s a brand that understands its customer base and knows how to keep them coming back for more.
Fashion Nova’s rise shows how important it is to stay on top of trends and use social media effectively. They’ve built a brand that resonates with a young, diverse audience, and they’re not afraid to take risks with their designs. It’s a formula that’s worked incredibly well for them.
Here are some key aspects of their strategy:
- Rapid trend adoption
- Extensive influencer marketing
- Inclusive sizing options
5. Bombas
Bombas has really made a name for itself, and it’s not just because they sell socks. They’ve built a brand around comfort and a strong social mission, which seems to resonate with a lot of people. I think that’s why they’re still doing so well in 2025.
Bombas’ success isn’t just about selling socks; it’s about building a brand that people connect with on a deeper level. Their commitment to donating socks for every pair purchased has created a loyal customer base that values both quality and social impact.
Here’s what makes them stand out:
- Comfort-focused design: They put a lot of thought into making their socks super comfortable, which is a big deal when you’re wearing them all day.
- One-for-one donation model: For every pair of socks you buy, they donate a pair to someone in need. It’s a feel-good purchase.
- Strong brand identity: They’ve created a recognizable brand that people trust, and that’s worth a lot in the e-commerce world.
6. MVMT Watches
MVMT Watches shook up the fashion accessories world by making stylish timepieces accessible. They’ve really changed how people shop for modern, sleek, and affordable watches online. Their success shows the power of storytelling and thoughtful product filtering in building a focused brand.
MVMT’s website has a minimalist, high-end feel, with product photos that really show off each watch. The shopping experience is smooth, and their brand is strong, thanks to influencer marketing. This has helped them become one of the best-selling Shopify stores in the watch game. They tell engaging stories about their products and offer helpful ways to filter products.
With a global audience and a brand built on trendy designs, MVMT Watches proves that great style doesn’t have to cost a fortune. They also suggest related products effectively and build programs that keep customers coming back. If you’re looking to start affiliate marketing, MVMT’s approach to brand building and customer engagement offers some great lessons.
MVMT built a $100 million watch brand on Shopify Plus by telling compelling stories and creating smooth shopping journeys. Express checkout options like Apple Pay and Google Pay make buying simple. This setup reduces friction and speeds up the purchase process.
Here are some things that make MVMT stand out:
- Strong visuals that tell the brand’s story.
- Clean product pages with smart filtering options.
- Easy checkout options like Apple Pay and Google Pay.
7. Beardbrand
Beardbrand is all about helping men find their style through grooming. They’ve built a solid reputation with their beard and hair care products. It’s more than just selling stuff; it’s about building a community.
Beardbrand focuses on being real, telling their story, and connecting with their customers. This approach has turned them into a successful e-commerce business.
They even have a quiz on their website to gather customer info for email marketing campaigns. Smart, right?
Here’s what makes them stand out:
- High-quality, all-natural stuff
- Cool website design
- Focus on being sustainable
Beardbrand proves that if you’re real, tell a good story, and build a strong community, you can really make it big in e-commerce.
8. Tula Skincare
Tula Skincare has carved out a significant space in the beauty industry with its focus on probiotic-based skincare. It’s not just about slapping some trendy ingredients together; Tula emphasizes the science behind healthy skin, aiming to balance and nourish from the inside out. I think that’s pretty cool, because it’s not just about covering up problems, but actually addressing them.
They’ve built a strong brand around the idea that probiotics, which are usually associated with gut health, can also do wonders for your skin. It’s a unique selling point that resonates with people looking for a more holistic approach to beauty. Tula’s success lies in its ability to educate consumers about the benefits of probiotics for skin health, making it more than just another skincare line.
I’ve noticed that Tula does a great job of connecting with its audience through social media and personalized recommendations. It’s like they really get what people are looking for in their skincare routine, and they’re not afraid to get a little personal with their marketing. It’s a smart move, because it builds trust and loyalty with their customers.
Here’s a quick look at what makes Tula stand out:
- Focus on probiotics and superfoods
- Personalized skincare recommendations
- Strong social media presence
- Commitment to clean ingredients
It’s interesting to see how brands like Tula are changing the game in the beauty industry. They’re not just selling products; they’re selling a lifestyle and a philosophy. And in today’s world, that’s what really matters. It’s all about finding brands that align with your values and make you feel good about yourself. I think Tula is doing a pretty good job of that. If you’re looking for a new makeup brand, Tula might be worth checking out.
9. Blue Apron
Blue Apron changed how people think about cooking at home. Instead of just ordering takeout, suddenly, getting a box with all the ingredients and instructions to make a fancy meal felt innovative. It’s still a big player, even with so many competitors now.
Blue Apron focuses on delivering pre-portioned ingredients and easy-to-follow recipes directly to your door. This makes cooking more accessible, especially for those who are short on time or lack confidence in the kitchen. They’ve built a solid brand around convenience and culinary exploration.
Here’s what makes them stand out:
- Recipe Variety: They constantly update their menu with diverse and interesting dishes.
- Sustainability: Blue Apron is trying to source ingredients responsibly.
- Convenience: Everything you need is in one box, which reduces food waste.
I remember when Blue Apron first came out. It felt like such a game-changer. No more grocery store trips after work! Now, there are tons of meal kit services, but Blue Apron was one of the first to really nail the concept. It’s interesting to see how they’ve adapted to the changing market.
10. Chubbies Shorts
Chubbies Shorts carved out a unique niche with their retro-inspired designs and a focus on weekend vibes. They’ve built a strong brand identity around fun, comfort, and a laid-back lifestyle.
Chubbies has a few things going for them:
- Strong social media presence, especially with user-generated content.
- A clear brand voice that resonates with their target audience.
- Limited-edition releases and collaborations to keep things fresh.
Chubbies really nailed the whole ‘work hard, play hard’ mentality. Their marketing is spot-on, and the shorts are actually super comfortable. It’s more than just clothing; it’s a whole vibe.
They’ve also expanded their product line beyond just shorts, offering shirts, swimwear, and accessories, all while maintaining that signature Chubbies feel. It’s interesting to see how they’ve managed to grow without losing their original appeal. The brand’s commitment to customer reviews is also a big plus.
11. Pura Vida Bracelets
Pura Vida Bracelets is more than just a brand; it’s a lifestyle. Based in San Diego, California, this company has turned handcrafted, bohemian-style accessories into a global phenomenon. What’s their secret? It’s all about purpose.
Every purchase supports artisans worldwide, providing sustainable jobs and making each bracelet a statement.
Pura Vida has really nailed blending style with sustainability. Their Shopify store is visually appealing, easy to navigate, and they’ve built a strong community around their brand. It’s a winning combination.
They’ve built a strong brand identity and a mission-driven approach that really resonates with customers. It’s not just about buying a bracelet; it’s about supporting a cause. This approach has helped them achieve over $100 million in revenue. It’s a great example of how a company can do well by doing good. As e-commerce continues to evolve, the importance of personalization and customer experience will only grow.
12. Kith
Kith has really made a name for itself in the apparel and footwear world. According to Billboard, the brand has dominated music’s sneaker culture sneaker culture, which is a pretty big deal.
Ronnie Fieg, the founder, actually started out selling shoes to some pretty famous musicians like Jay Z and Lauryn Hill at David Z, a well-known shoe store in New York City. Now, he’s running his own brand and has even collaborated with some major names like Versace and Coca-Cola.
Product recommendations are one of the strategies that Kith uses to boost online sales.
Kith’s success isn’t just about the cool designs or the celebrity connections. It’s about creating a brand that people connect with. They’ve built a strong online presence and know how to keep customers coming back for more.
Here are a few things that set Kith apart:
- Exclusive collaborations
- Strong brand identity
- Effective use of social media
13. ALO Yoga
Okay, so ALO Yoga. I see their stuff everywhere. It’s like, you can’t scroll through Instagram without seeing someone rocking their leggings or a cute top. They’ve definitely nailed the whole athleisure vibe, and it’s not just about looking good.
I think what sets ALO apart is the quality. The material feels amazing, and it actually holds up after a bunch of washes. Plus, they’re all about being eco-friendly, which is a huge win in my book. I’m not a huge yoga person, but I’d wear their stuff just to lounge around the house. It’s comfy and stylish, and that’s a combo I can get behind.
I’ve heard some people say it’s a bit pricey, but honestly, I think it’s worth it if you’re looking for something that will last. It’s an investment in your wardrobe, and you’ll probably end up wearing it all the time anyway.
Here’s a few reasons why they’re doing so well:
- Great quality materials
- Stylish designs
- Eco-conscious practices
14. Death Wish Coffee
If you need a serious caffeine kick, Death Wish Coffee is the brand for you. They’ve built a loyal following with their ultra-strong coffee. It’s one of the best Shopify stores in the beverage industry.
Death Wish Coffee uses Shopify Plus to power subscriptions and global shipping. They also help customers find products through quizzes and build loyalty with repeat customers. The website makes it easy for customers to buy again. Subscription options are easy to find, and a short quiz helps new customers choose the right coffee.
Death Wish Coffee’s growth shows how subscription models can provide stability while interactive quizzes help customers find exactly what they need.
Here are some reasons why they stand out:
- Bold branding and user-friendly design
- Engaging product descriptions
- High-quality visuals
Death Wish Coffee doesn’t just sell coffee; it sells a lifestyle. Founded in 2010, Death Wish Coffee Co. is recognized as the top-selling fair trade and organic coffee brand in the U.S., as reported by SPINS in May 2024.
15. MeUndies
MeUndies has really carved out a niche for themselves in the underwear market. It’s not just about selling underwear; it’s about selling a lifestyle, a feeling, a sense of belonging to a fun, quirky community. They’ve nailed the art of branding, making something as basic as underwear feel exciting and personal.
- Subscription Model: Their subscription service is a big part of their success. It’s convenient, and it keeps customers coming back for more.
- Bold Designs: They’re known for their eye-catching, often humorous, designs. This helps them stand out in a crowded market.
- Comfort Focus: They emphasize the comfort of their products, using soft, sustainable fabrics. This is a key selling point for many customers.
I think what really sets MeUndies apart is their ability to connect with their audience on a personal level. They’re not just selling underwear; they’re selling a feeling of comfort, confidence, and belonging. It’s a smart strategy that has clearly paid off.
16. The Giving Keys
The Giving Keys is more than just a jewelry brand; it’s a social enterprise with a powerful mission. They employ individuals transitioning out of homelessness to make inspirational jewelry. It’s a business model that combines fashion with a cause, allowing customers to wear their values, and it’s a great example of how e-commerce can be used for social good.
They offer a range of services, including brand strategy, to help other businesses grow.
Here’s what makes The Giving Keys stand out:
- Impactful mission: Every purchase contributes to providing jobs and support to those in need.
- Unique products: Each key is engraved with an inspirational word, encouraging the wearer to embrace positivity and pass it on when they find someone who needs it more.
- Strong brand story: The brand’s commitment to social change resonates with consumers looking to make a difference through their purchases.
The Giving Keys is a reminder that businesses can be a force for good. By integrating a social mission into their core operations, they’ve created a brand that not only sells products but also inspires hope and empowers individuals to overcome adversity.
17. Ruggable
Ruggable has seriously changed the rug game. I mean, who knew you could have a stylish rug that’s also machine washable? It’s genius, especially if you have kids or pets (or, let’s be honest, if you’re just a bit clumsy like me). The whole concept revolves around a two-part system: a lightweight rug cover and a nonslip rug pad.
Here’s why Ruggable is a standout:
- Easy to clean: Just toss the rug cover in the wash.
- Stylish designs: They have a huge range of patterns and colors.
- Convenient: Changing up your decor is a breeze with interchangeable covers.
I remember when I first heard about Ruggable, I was skeptical. A washable rug that actually looks good? Seemed too good to be true. But after trying one out, I was sold. No more stressing about spills or stains. It’s a total game-changer for busy households.
They’ve really nailed the e-commerce thing too. Their website is super easy to use, and they’ve got great customer service. It’s no wonder they’re doing so well. I think their success comes down to solving a real problem for people: the hassle of cleaning rugs. Plus, they keep coming out with new designs, so there’s always something fresh to check out. It’s a smart business model, and it’s clearly working. The use of AI tools helps them predict trends and tailor marketing strategies effectively.
18. Brooklinen
Brooklinen has seriously disrupted the bedding industry. They started with the simple idea that everyone deserves comfortable, stylish sheets without the crazy markups. And guess what? It worked! They’ve become a go-to for anyone looking to upgrade their sleep experience.
They focus on high-quality materials, like long-staple cotton, and offer a range of products from sheets and comforters to towels and loungewear. What’s cool is their direct-to-consumer model, which cuts out the middleman and keeps prices reasonable. This approach has made luxury bedding accessible to a wider audience.
Brooklinen’s success isn’t just about the products; it’s about the experience. They’ve built a strong brand identity and a loyal customer base through excellent customer service and a commitment to quality. It’s a winning combination that keeps people coming back for more.
Here’s a quick look at what makes them stand out:
- Focus on quality materials
- Direct-to-consumer pricing
- Wide range of bedding and home goods
- Strong brand identity
Brooklinen’s approach to e-commerce customer experience shows how a simple idea, executed well, can transform an entire industry.
19. Nomad Lane
Nomad Lane is all about making travel easier and more stylish. I remember seeing their bags pop up on Instagram and thinking, "Wow, those are actually smart." They focus on creating travel bags and accessories designed for the modern traveler, especially those who want to stay organized and efficient on the go.
They’ve really carved out a niche for themselves by understanding the pain points of travel. It’s not just about throwing stuff in a bag; it’s about having a place for everything and keeping it all accessible.
I think what sets them apart is their attention to detail. They think about things like built-in chargers, hidden pockets, and comfortable straps. It’s clear they’ve put a lot of thought into the design of their products.
Here’s what makes them stand out:
- Functionality: Their products are designed with specific travel needs in mind.
- Style: They manage to blend practicality with a sleek, modern aesthetic.
- Quality: They use durable materials that can withstand the rigors of travel.
It’s cool to see a brand that’s not just selling products but also selling a lifestyle. They’re tapping into that desire for seamless travel experiences. It’s a smart move, especially as more people are embracing digital nomadism and remote work. They are also expanding into emerging markets with their e-commerce strategies.
20. Tattly
Tattly is all about bringing some fun and creativity into your life with temporary tattoos. Founded by Tina Roth Eisenberg, this brand collaborates with artists from around the globe to create high-quality, non-toxic, and skin-safe designs. It’s a cool way to express yourself without the long-term commitment.
What makes Tattly stand out is its dedication to artistic innovation. These aren’t your average, run-of-the-mill temporary tattoos; they feel premium and unique, making them popular among trendsetters and anyone looking to add a little flair to their look. The rise of e-commerce has allowed Tattly to reach a broad audience.
Tattly proves that great design sells. With a visually appealing Shopify website and a constantly updated collection of playful and stylish tattoos, they’ve carved out a unique space in the market.
Here are a few reasons why Tattly is a hit:
- Unique designs from talented artists
- High-quality, safe materials
- Easy to apply and remove
21. Kanga Care
Kanga Care is making waves in the world of baby products, specifically with their innovative cloth diapers. It’s not just about being eco-friendly; it’s about creating a product that’s better for babies and easier for parents.
Their focus on quality and design has really set them apart.
I remember when I first switched to cloth diapers, it felt like a whole new world. There was a learning curve, sure, but the benefits for my baby’s skin and the environment were undeniable. Kanga Care seemed to understand that struggle and created a product that addressed many of the common pain points.
Here’s what makes them stand out:
- Innovative design: Their diapers are designed to prevent leaks and keep babies comfortable.
- High-quality materials: They use materials that are safe for babies’ sensitive skin.
- Focus on sustainability: They’re committed to reducing waste and promoting eco-friendly practices.
Kanga Care’s success on Shopify shows that consumers are increasingly looking for eco-friendliness and sustainable options when it comes to baby products. They’ve managed to build a brand that resonates with parents who want the best for their children and the planet.
22. The Sill
The Sill is all about bringing plants to people, especially those who think they don’t have a green thumb. They started with a simple idea: making it easy to buy plants online. Now, they’ve grown into a pretty big deal, offering everything from easy-care houseplants to cool pots and even workshops.
What’s neat about The Sill is how they’ve made plant shopping less intimidating. They break it down by skill level, so you know exactly what you’re getting into. Plus, they ship the plants right to your door, which is a huge win for anyone who doesn’t want to lug a heavy plant home from the store.
I remember when I first heard about The Sill. I was living in a tiny apartment in the city, and I really wanted to add some life to the place. I was always nervous about killing plants, but The Sill made it so easy. They have a whole section for beginners, and the plants come with care instructions. It’s been a game-changer for my apartment. Now it feels like a little jungle in here.
Here’s what makes The Sill stand out:
- Beginner-Friendly: They cater to people who are new to plant care.
- Wide Selection: They offer a variety of plants, from small succulents to larger floor plants.
- Stylish Pots: They have a great selection of pots to match any decor.
- Workshops: They offer workshops to help people learn more about plant care.
It’s a great option for anyone looking to add some greenery to their space without the hassle.
23. Fabletics
Fabletics has really made a name for itself in the activewear world, and it’s easy to see why. Their whole business model is built around a subscription service, which keeps customers coming back for more. It’s not just about selling clothes; it’s about building a community and offering personalized style recommendations.
Here’s what makes them stand out:
- VIP Membership Perks: Subscribers get access to exclusive discounts, early access to new collections, and personalized styling tips.
- Wide Range of Sizes: Fabletics is committed to inclusivity, offering a wide range of sizes to cater to different body types.
- High-Quality Activewear: Their clothes are designed to be both stylish and functional, using high-quality materials that can withstand intense workouts.
Fabletics has mastered the art of creating a loyal customer base through its subscription model and focus on inclusivity. By offering personalized experiences and high-quality products, they’ve carved out a significant space for themselves in the competitive activewear market.
24. TRIANGL
TRIANGL has carved out a significant niche in the swimwear market with its distinctive designs and effective use of social media. They’ve really nailed that Instagram aesthetic, haven’t they? It’s hard to scroll without seeing someone rocking one of their suits.
TRIANGL’s success can be attributed to a few key factors:
- Unique Designs: Their bold colors and minimalist cuts stand out.
- Social Media Savvy: They’ve built a huge following through influencer marketing.
- Affordable Price Point: They offer stylish swimwear without breaking the bank.
TRIANGL’s approach shows how a brand can use social media to create a strong identity and drive sales. It’s not just about posting pretty pictures; it’s about building a community and connecting with your audience on a personal level. They’ve made swimwear accessible to a wider audience.
TRIANGL ships to a wide range of countries, including:
- Hong Kong
- Indonesia
- Ireland
- Italy
- Philippines
- Singapore
- South Africa
- UK
25. and more
Okay, so we’ve covered a bunch of the big names killing it on Shopify, but the e-commerce world is HUGE. There are tons of other brands out there doing awesome things, carving out their own niches, and showing off the platform’s potential. It’s impossible to list them all, but here are a few more to keep an eye on as we head further into 2025.
Think about brands like Silk & Willow, which focuses on wedding décor. They’ve built a strong brand around a specific event. Or consider companies that are hyper-focused on a particular product or demographic. The possibilities are endless, and Shopify makes it easier than ever to bring those ideas to life. The key is finding a unique angle and catering to a specific audience.
Don’t be afraid to experiment and try new things. The e-commerce landscape is constantly evolving, and the brands that are willing to adapt and innovate are the ones that will ultimately succeed. Keep an eye on emerging trends, listen to your customers, and never stop learning.
Here are some other brands to watch:
- Public Goods: A membership-based company offering sustainable essentials.
- Béis: Travel gear designed with style and functionality in mind.
- Our Place: Known for their versatile and aesthetically pleasing cookware.
Final Thoughts
In conclusion, the Shopify landscape in 2025 is filled with brands that are not just selling products but are redefining how we shop online. These companies have shown that success comes from a mix of creativity, smart marketing, and a focus on customer experience. If you’re looking to start your own Shopify store or improve an existing one, take notes from these top brands. They’ve set the bar high, and with the right strategies, you can carve out your own space in the e-commerce world. Remember, it’s all about connecting with your audience and making their shopping experience memorable.
Frequently Asked Questions
What is Shopify?
Shopify is a platform that helps people create their own online stores easily. It provides tools for selling products directly to customers.
Why do brands choose Shopify?
Many brands use Shopify because it is easy to set up, offers great support, and has lots of features that help them grow their business.
What types of products can you sell on Shopify?
You can sell almost anything on Shopify, from clothes and shoes to beauty products and home goods.
How can I make my Shopify store successful?
To make your Shopify store successful, focus on good product quality, great customer service, and effective marketing.
Are there fees to use Shopify?
Yes, Shopify charges monthly fees and transaction fees, but they have different plans to fit different needs.
Can I customize my Shopify store?
Yes, you can customize your Shopify store with different themes, apps, and design options to make it unique.