Shopify has just rolled out a totally reworked version of Markets, their all-in-one command center for anyone selling across borders, to businesses, and even in physical stores. No more flipping between screens or needing a degree in Shopify just to run your store overseas.
Key Takeaways
- Markets is now the single home for every business expansion strategy.
- Cross-border, B2B, and in-person sales can all be managed together.
- Customization for different audiences and markets is simpler.
- Store themes, prices, and products can be tailored by market.
- New tools boost visibility and save time managing your operations.
Markets: One Place to Run It All
In the past, handling international sales on Shopify meant diving into different corners of the admin for every tweak: prices, catalogs, B2B settings, and even just seeing how your stores were doing. Now, with the latest Markets update, everything sits in one dashboard. It’s designed to give a clear picture of all the markets your business operates in.
So, if you want to go big in, say, the UK, you can just create a new market, set the UK as your region, and start making it your own. This includes:
- Adjusting pricing for local buyers
- Switching up what products are available
- Giving your store a team dedicated to that market
All without splitting up inventory or stressing about keeping different sites in sync. It’s a huge time-saver, especially for smaller shops that don’t have a whole tech team—or anyone, honestly, who just wants things to work.
In-Person Sales Just Got Smarter
Expanding with retail stores, pop-ups, or outlets? Shopify POS (point of sale) is also tied into Markets. Now you can:
- Put certain items (like bestsellers) in just one store
- Offer exclusive discounts in outlets
- Adjust what’s live to match local needs
For example, you might want to markdown winter gear at a New York outlet, but leave the flagship with a full-priced, complete catalog. It’s all doable from the same dashboard.
Better Tools for B2B Sellers
If you’re on Shopify Plus and selling B2B, Markets is about to make life a lot easier. You can:
- Expand wholesale into new areas
- Make store themes market-specific (so buyers in Japan see one look, and Australia sees another)
- Track what works and change it fast
Everything is — at last — in one place, so scaling up doesn’t mean hunting through settings.
See Everything in One Glance
Markets lets you zoom out for a big-picture view: how are all your stores and markets doing? Or zoom in on just the UK or your B2B clients. Quickly check what products, prices, or themes are set for each market, and preview the in-store experience as any buyer would see it.
Here’s a simple table of how Markets brings pieces together:
| Feature | Old Way | With Markets |
|---|---|---|
| Catalog Management | Split by store | Unified, by market |
| Theme Customization | Per store | By market |
| Inventory | Manually synced | Centralized |
| B2B Expansion | Clunky, separate | Go-to tools in one |
| In-Person Sales | Not linked | Part of Markets |
Who Benefits from the New Shopify Markets?
Markets is built for almost everyone:
- Just starting out? Set up for international sales right from day one.
- Scaling fast? Simplify handling B2B, retail, and online in a few clicks.
- Big brands? Cut down on busywork by managing hundreds of markets globally in one spot.
Preview Before You Go Live
With all customizations pulled into the Products section, you can easily check exactly what products, prices, or themes your customers see — by market. No more second-guessing or accidental mistakes when expanding.
Shopify’s new Markets looks set to erase a lot of hassle and help both new and experienced entrepreneurs handle global business from their admin, instead of juggling spreadsheets or crossing their fingers that it all works out. It’s a big step for anyone thinking about growing, whether it’s just down the block or around the world.