This video takes a close look at the Enterprise theme for Shopify, a premium option designed for stores with a lot of products. We’ll explore its features, how it looks on the front end, and whether it’s worth the investment for businesses with large inventories.
Why Choose a Premium Theme?
While Shopify offers great free themes, premium themes like Enterprise come with built-in features that often require separate app installations and monthly fees. Paying a one-time cost for a premium theme can save money in the long run and help your store stand out from others using the same free options.
Key Takeaways
- Built-in Features: Enterprise includes features like multi-language/currency support, advanced search, mega menus, countdown timers, and pre-order functionality, which usually need extra apps.
- Ideal for Large Inventories: The theme is designed to organize and display a large number of products and categories effectively, similar to big retail sites.
- Performance Optimized: The theme is built for speed, with features like pre-loading pages to improve load times and boost conversion rates.
- Comparison Tools: Includes robust product comparison features, both on the homepage and product pages, to help customers make informed decisions.
- Customization: Offers a wide range of unique sections and customization options in the theme editor beyond what standard themes provide.
Exploring The Enterprise Theme
The Enterprise theme is built for stores with extensive product catalogs and multiple categories. It offers a clean, professional look that can be customized to fit various business types, from electronics to automotive parts.
Homepage Features
The homepage is highly visual and customizable. Key elements include:
- Announcement Bar: With options for multiple links, currency selection, and language translation – features that typically require apps.
- Advanced Search: A visual search bar that displays product images and sorts results by products, collections, and articles. It also supports voice search on mobile.
- Mega Menu: A powerful navigation tool that can display multiple categories and subcategories visually, making it easy to browse large inventories. It offers different layout options.
- Dynamic Sections: Includes sections for featured collections, countdown timers for sales, trending products, and video backgrounds.
- Product Comparison: A unique section allowing you to create comparison tables for similar products, helping customers choose the best option.
- Pre-order Functionality: Built-in support for pre-orders, eliminating the need for an additional app.
Collection and Product Pages
- Collection Pages: Feature clear headings, descriptions, and robust filtering options on the left sidebar, including color swatches.
- Product Pages: Offer standard product details along with urgency notifications (e.g., "selling fast"), color swatches, stock counters, and trust badges. It also includes built-in cross-selling and a sticky "Add to Cart" button that appears as you scroll.
- Product Comparison: The comparison feature is also available on product pages, allowing customers to compare the current product with others directly.
Cart and Performance
- Cart Drawer: The cart appears as a slide-out drawer, showing order eligibility for free shipping and including cross-sells.
- Page Speed: The theme is optimized for performance. It pre-loads pages when hovering over links, significantly improving load times and user experience.
Real-World Application
We looked at an example of a store using Enterprise for automotive parts. This demonstrated how the theme’s mega menu, advanced search, and product comparison tables can be effectively used for a large and diverse inventory. The backend customization options also show how unique sections like promo strips, scrolling banners, and shopable images can be added.
Is Enterprise Right For You?
The Enterprise theme is a strong contender if you have a large inventory, numerous product categories, and want to avoid paying for multiple third-party apps. Its built-in features, performance optimization, and advanced organization tools can significantly benefit businesses looking to scale. However, for stores with only a few products, the extensive features might be overkill.