In 2025, Shopify continues to be a powerhouse for eCommerce, supporting a mix of well-known brands and up-and-coming businesses. Companies that use Shopify are thriving, thanks to its robust platform that simplifies online selling. From fashion to tech, these brands leverage Shopify’s features to reach their customers effectively. Let’s take a closer look at some of the standout companies that are making waves on this platform this year.
Key Takeaways
- Shopify powers a wide range of successful brands across different industries.
- The platform’s flexibility allows companies to scale and adapt quickly.
- Many top brands utilize Shopify Plus for enhanced features and support.
- Businesses can manage everything from inventory to payment processing seamlessly on Shopify.
- The success of these companies showcases the potential of eCommerce in today’s market.
1. Raycon
Okay, so Raycon. You’ve probably seen them all over social media, right? They’re everywhere. Raycon is a wireless audio brand that’s made a huge splash selling earbuds, earphones, and speakers directly through their Shopify store. What’s their secret? Well, a few things, actually. They’ve got a really bold approach to marketing, their designs are super sleek, and people seem to love the long battery life.
It’s hard to miss their collaborations with celebrities and influencers. They’ve really nailed the social media game, and that’s a big part of why they’re doing so well. Plus, the products are actually pretty good for the price.
They’ve got a "Celebrity Sightings" page where you can see who’s been spotted using their stuff. Think Cardi B, Quavo, and JR Smith. Pretty impressive, huh? It’s a smart move because it adds a layer of social proof. People see their favorite celebs using Raycon products and think, "Hey, I want those too!"
Here’s a quick rundown of why Raycon is thriving on Shopify:
- Aggressive social media marketing
- Sleek, appealing designs
- Celebrity endorsements
- Focus on battery life
Basically, they’ve figured out the formula for reaching a younger audience and giving them what they want: stylish, affordable audio gear.
2. Heinz To Home
Okay, so Heinz To Home is a pretty interesting story. You know Heinz, right? Like, the ketchup? Well, they’re huge. We’re talking about Kraft Heinz, one of the biggest food companies in the world.
But get this: when the pandemic hit, they needed a way to get their products to people who couldn’t easily go to stores. So, what did they do? They built a DTC site on Shopify Plus. And the crazy part? They did it in just one week! I mean, that’s seriously impressive.
It really shows how quickly big companies can adapt when they need to. It’s not always easy for these huge corporations to move fast, but Heinz proved it’s possible.
Now, you might be thinking, "Why would Heinz need Shopify?" Well, it’s all about reaching customers directly and offering something different than what you’d find in a regular store. It’s about control, branding, and getting closer to the people who buy your stuff. Plus, it’s a great way to test new products and ideas without going through the whole traditional retail process.
Here’s a quick rundown:
- Problem: Pandemic limited in-store shopping.
- Solution: Launched Heinz To Home on Shopify Plus.
- Timeline: One week!
- Result: Direct-to-consumer sales channel.
3. Staples (Canada)
Staples Canada, a significant player in the office supply and tech services sector, boasts a substantial revenue stream. They are the go-to for many Canadian small businesses and home offices. After a private equity acquisition in 2018, the company experienced a digital transformation, which led them to seek a more robust e-commerce solution.
Initially, Staples Canada used OpenCart, but they encountered limitations with promotions and essential tools like checkout and payment processing. This prompted a switch to Shopify Plus, a decision that has seemingly supported their continued growth and adaptation in the evolving retail landscape. It’s interesting to see how even established brands need to adapt their e-commerce platforms to stay competitive.
It’s a good reminder that even big companies need to keep up with technology. What works today might not work tomorrow, and being able to adapt is key to staying successful.
4. JB Hi-Fi
JB Hi-Fi is a major player in the consumer electronics and home appliance retail scene. With over 300 stores spread across Australia and New Zealand, they’re the biggest in the game down under. Their revenue is over AU$8 billion, which is pretty impressive.
Back in 2019, during Black Friday, they ran into a bit of a snag. Their old e-commerce setup had some issues when new customers tried to make accounts. It locked up for a while, which isn’t ideal during the biggest shopping day of the year. I bet that was a stressful day for their IT team!
Switching to Shopify Plus likely helped them avoid similar issues in subsequent years. It’s a good example of how important it is to have a reliable e-commerce platform, especially when you’re dealing with high traffic volumes.
Here’s a quick rundown of why they’re a big deal:
- Huge presence in Australia and New Zealand
- Massive revenue stream
- Known for a wide range of electronics and appliances
It’s interesting to see how even established companies like JB Hi-Fi need to keep their e-commerce strategies up to date to handle the demands of modern retail.
5. Crate and Barrel (Singapore)
Crate and Barrel, the global home decor and furniture brand, saw a surge in online transactions, especially in Singapore. COVID-19 pushed people to buy furniture online, something they might not have considered before.
To meet the demands of online shoppers, Crate & Barrel Singapore partnered with Shopify Plus to provide omnichannel customer experiences.
- Loyalty sign-ups increased by 350%.
- ERP and POS systems were successfully integrated.
- They expanded into new markets.
Crate & Barrel also implemented 3D modeling and augmented reality features on their product pages using Shopify Plus. This tech upgrade led to a 44% increase in shoppers adding products to their carts after interacting with the 3D models. Also, 27% were more likely to shop, and 65% of site visitors felt more confident about buying after using the AR feature.
This shows how global expansion plan can really pay off.
6. Kylie Cosmetics
Kylie Cosmetics is Kylie Jenner’s very own brand, and she’s kind of a big deal on social media. I mean, she basically runs the second-largest Instagram account on the planet, which is wild. The brand’s market value is around $1.2 billion.
Her collections are known to sell out super fast. Like, blink and you’ll miss it fast. During sales, the traffic can get so crazy it could crash most platforms. But not Shopify, of course. Back in 2016, Shopify handled one of the biggest product launches ever for Kylie Cosmetics, with over 200,000 people hitting the site. It’s pretty impressive. If you’re looking to launch a free online shop website, Shopify is a great option.
Kylie Cosmetics uses Shopify because it’s reliable and can handle huge traffic spikes. It’s a solid choice if you’re expecting a lot of visitors to your store.
7. Skims
Okay, so you thought Kylie Jenner building a billion-dollar brand off social media was impressive? Well, get this: there’s an even bigger story, and it’s still in the Kardashian-Jenner family!
Skims is Kim Kardashian’s shapewear and underwear brand. While Kim has fewer Instagram followers than Kylie, Skims is valued at almost three times more than Kylie Cosmetics. We’re talking about a $3.2 billion valuation versus $1.2 billion. It’s not really a fair comparison since they sell different things, but still, it’s wild, right?
Fun fact: Kim’s other business, Skkn by Kim, also uses Shopify for its online store. It seems like the family has found a platform they trust.
Skims’ success really shows how powerful a strong brand and social media presence can be. It’s not just about the product; it’s about the whole package. And clearly, Kim Kardashian knows how to build a brand that people want to buy into. This is a great example of how to adapt to changing consumer behaviors in the e-commerce world.
8. Gymshark
Gymshark’s story is pretty cool. It started in a garage in the UK, almost like a dropshipping operation. Now, it’s a big name in fitness apparel. They’ve built a huge community, with over 5 million followers on social media across more than 130 countries. They even do world tours where customers can meet fitness idols and buy stuff in person.
They used to be on Magento, which cost them a ton to build. But during Black Friday, their site crashed, and they lost over $100,000 in sales. That’s when they switched to Shopify to handle the demand. Gymshark leverages Shopify Scripts to customize checkout experiences and offer freebies, boosting customer loyalty.
Gymshark’s success shows how important it is to have a platform that can handle growth. Switching to Shopify let them scale without worrying about crashes during peak sales periods. It’s a lesson for any business that’s experiencing rapid growth.
Here are some things Gymshark does well on Shopify:
- They use Shopify Scripts to customize the checkout experience.
- They use full-width images to show off collaborations.
- They create immersive experiences with their World Tours using the Shopify POS system.
It’s interesting to see how they handle their website’s responsiveness. Gymshark’s website shows a big difference between desktop and mobile, especially with how they use the hamburger menu.
9. Fashion Nova
Fashion Nova is a big name in fast fashion. In 2017, it was one of the most searched fashion brands on Google, right up there with Gucci and Chanel! What’s their secret? Well, they keep prices low and offer clothes for all sizes, which is a win for many shoppers. Plus, they’ve got endorsements from stars like Kylie, Blac Chyna, and Cardi B, which definitely helps get the word out.
They also have a smart way of using social media. Customers post pics of themselves wearing Fashion Nova clothes, and the brand features the best ones on their homepage. It’s like free advertising from their own fans! I remember reading somewhere that Fashion Nova hit 100 million orders on Shopify. That’s a lot of clothes!
10. Allbirds
Allbirds is a New Zealand-based footwear brand that launched its Shopify store back in 2016. They’ve been on a steady climb ever since, really focusing on making the customer experience great from the start. It’s interesting to see how they’ve grown, and it’s clear that Shopify has been a big part of their success.
Here’s why Allbirds does so well on Shopify:
- They use Ship from Store on Shopify POS. This means they can fulfill orders from stores that are close by instead of using warehouses, which saves money.
- They use big, eye-catching images that really tell the story of their brand. It’s all about connecting with customers on a personal level.
- They make good use of the space above the fold on their website to highlight what makes them special. It’s all about getting the message across quickly and effectively.
Allbirds has transitioned from an online-only brand to a global retailer with physical stores across North America, Europe, and Asia. They even use the buy online, pick up in-store (BOPIS) model to make things even easier for their customers. It’s all about giving people options and making the shopping experience as convenient as possible. physical stores are a great way to enhance customer experience.
Shopify has allowed them to become the omnichannel retailer they wanted to be. Travis Boyce, the Head of Global Retail Operations at Allbirds, praised Shopify for it: “With Shopify Plus, we have our point-of-sale and ecommerce systems under one umbrella, which serves our ultimate purpose of being an omnichannel retailer and viewing the customer as one customer—no matter where they shop with us.”
11. Bombas
Bombas hit the scene with a simple mission: comfy socks and a giving heart. They’re not just selling socks; they’re selling a feel-good experience. For every pair of socks you buy, they donate a pair to someone in need. It’s a business model that resonates with a lot of people, and it’s clearly working for them.
Bombas has built a strong brand around comfort and social impact. Their commitment to donating socks for every purchase has resonated with consumers, creating a loyal customer base.
Here’s what makes Bombas stand out:
- Focus on Comfort: They put a lot of effort into making their socks super comfortable. Think cushioned footbeds and seamless toes.
- Social Mission: The "one-for-one" donation model is a big part of their brand. It makes customers feel good about their purchase.
- Wide Range of Products: While they started with socks, they’ve expanded into other apparel items like t-shirts and underwear. This direct-to-consumer journey has allowed them to grow their brand and reach new customers.
It’s a pretty cool story of a company doing well by doing good.
12. Sephora
Sephora, the French multinational retailer, is a global brand that rakes in over $10 billion in revenue. They sell personal care and beauty products, including cosmetics, skincare, fragrances, nail color, and body care. Sephora’s Shopify store boasts over 300 beauty product brands, alongside their own private label selection.
Sephora uses AI-powered chatbots to help customers find what they need. They also have a pretty advanced search function to make it easier to navigate all those product categories. It’s all about making the shopping experience as smooth as possible.
I remember trying to find a specific shade of lipstick on their site once, and the chatbot was surprisingly helpful. It asked me a few questions about my skin tone and what kind of finish I was looking for, and then it gave me a few recommendations. I ended up buying one of them, and I love it! It’s little things like that that make shopping at Sephora so convenient.
13. Steve Madden
Steve Madden is a big name in shoes and fashion accessories. They’ve got over 200 stores around the world, and they also sell directly to customers through their Shopify store. Their annual revenue is around $1.9 billion.
Steve Madden’s online store does a few things really well:
- Easy navigation: Finding what you want is simple.
- Clear product displays: You know exactly what you’re getting.
- Mobile-friendly design: Shopping on your phone is a breeze.
Steve Madden started as a shoe brand in the 90s and gradually grew into bags and belts. A large part of their sales can be attributed to online channels today. Their Shopify store does three things well.
It’s interesting to see how a brand that started way back when is still killing it online. It shows that even established companies can benefit from Shopify Plus and stay relevant in today’s market.
14. Rebecca Minkoff
Rebecca Minkoff, a global fashion brand, was founded by the brother-sister duo Rebecca Minkoff and Uri Minkoff. The brand offers handbags, accessories, footwear, and apparel in 900 retail stores worldwide, as well as through their Shopify store. Revenue is estimated at $90 million or more.
Rebecca Minkoff introduced 3D modeling and augmented reality features on its product pages to provide an interactive shopping experience. This tech advancement, made possible through Shopify Plus, significantly improved customer engagement.
Rebecca Minkoff’s Shopify store is known for being cutting-edge. The brand started with one bag, the Morning After Bag, which propelled it into the mainstream.
Here are some things that make their Shopify store unique:
- They operate on Shopify Plus to ensure site stability during high-traffic seasons like Cyber Monday.
- They applied several customized solutions for complex needs, such as a virtual SKU system, a custom order status app, and integration with 3PL (Amware).
- They have a clean and user-friendly store design to showcase comfort and product quality.
Retail technology solutions like those used by Rebecca Minkoff can greatly improve the customer experience.
15. Simba Sleep
Simba Sleep, a UK-based mattress company, has expanded its reach to over 35 countries since its launch in 2015. They’ve even made their way into retail giants like John Lewis. Their revenue is around $100 million.
Simba’s global success isn’t just luck. The company carefully plans its expansion strategy. For example, when entering France and Germany, Simba first studied the cultural nuances of sleep in each country. Then, using their Shopify Plus backend, they created separate storefronts tailored to each nation. This meant independent store offerings with unique messaging, images, and localized checkout systems. It’s a smart way to ensure that their brand resonates with different audiences.
I think it’s really interesting how Simba Sleep tailors its approach to different countries. It shows that they understand the importance of localization and cultural sensitivity. It’s not just about selling mattresses; it’s about understanding how people sleep and what they need to get a good night’s rest.
Here are some key elements of their strategy:
- Understanding local sleep culture
- Creating localized storefronts
- Tailoring messaging and imagery
16. Leesa
Leesa is another big player in the online mattress game, and they’ve been using Shopify to power their e-commerce for years. They’ve built a solid reputation for quality mattresses delivered right to your door. It’s pretty amazing how many mattress companies have popped up, all selling basically the same thing, but Leesa has managed to stand out.
I think one of the things that sets them apart is their focus on social impact. They donate one mattress for every ten sold, which is a pretty cool initiative. Plus, their website is super easy to use, which is always a bonus when you’re making a big purchase like a mattress.
I remember when I was shopping for a new mattress a few years ago, Leesa was definitely one of the brands I considered. Ultimately, I went with something else, but I was impressed with their website and the overall vibe of the company. It’s clear they’ve put a lot of thought into their brand and customer experience.
17. Alo Yoga
Alo Yoga has really taken off, and it’s not hard to see why. They’ve carved out a huge space for themselves in the athleisure market. It’s interesting to see how they’ve used Shopify to build such a strong brand presence.
I’ve been seeing Alo Yoga everywhere lately, and it makes me wonder how much of their success is due to their online store experience. It’s gotta be a big factor, right?
Here’s what makes them stand out:
- Strong social media presence that drives traffic to their Shopify store.
- High-quality product photography that makes you want to buy everything.
- A focus on community and wellness that resonates with their target audience.
Alo Yoga’s success shows how a strong brand combined with a solid e-commerce platform can lead to big things. They’ve definitely set a high bar for other brands in the space.
18. Hasbro Pulse
Hasbro, a massive name in the toy industry, uses Shopify Plus to power its online store, Hasbro Pulse. We’re talking about a company with brands like G.I. Joe and My Little Pony under its umbrella. Hasbro’s revenue is huge, so they need a platform that can handle the load.
Shopify helps them manage the technical side, especially during big events like Comic-Con, where traffic spikes are common. Shopify also supports HasLab, their crowdfunding app. It’s pretty cool to see a company that big using Shopify to connect with fans and sell their products directly.
19. L’AMARUE
L’AMARUE is a brand that I recently stumbled upon, and I’m honestly impressed. They’ve carved out a niche for themselves with their focus on sustainable and ethically sourced products. It’s refreshing to see a company so dedicated to responsible practices.
What I appreciate most about L’AMARUE is their transparency. They openly share information about their supply chain and manufacturing processes, which builds trust with consumers. It’s more than just selling products; it’s about creating a community that values sustainability.
They offer a range of items, from clothing to home goods, all designed with a minimalist aesthetic. It’s the kind of brand that makes you feel good about your purchases. Plus, their Shopify store is super easy to navigate, which is always a plus. I think they are doing a great job with online store experience.
Here’s a quick look at some of their core values:
- Sustainability
- Ethical Sourcing
- Transparency
- Minimalist Design
20. Chubbies
Chubbies is all about that weekend vibe, all the time. Based in San Francisco, this online clothing brand made a name for itself selling trendy shorts, pants, shirts, and jackets. They really hit the ground running with their 70s-style premium shorts, which sold out immediately.
Chubbies has cultivated a seriously loyal fanbase from day one. They’ve built a community of over 2 million followers across social media and boast over 1.5 million subscribers to their email list, known as ‘Chubster Nation.’ That’s some serious dedication!
What’s cool is that none of the founders are engineers. They’ve relied on Shopify experts from the start to handle the technical side of their ecommerce business. Back in 2014, they upgraded to Shopify Plus to help the brand scale as their customer base exploded. Smart move!
Here’s what makes Chubbies stand out:
- Strong brand identity focused on fun and leisure.
- Active engagement with their community through social media and email marketing.
- Strategic use of Shopify and Shopify Plus to manage their growing business.
Chubbies is a great example of how a brand can use Shopify to build a successful online business. They are one of the top Shopify stores that have leveraged the platform to reach a wide audience and create a loyal customer base.
21. Jeffree Star Cosmetics
Jeffree Star, a prominent social media figure, runs one of the biggest beauty-focused YouTube channels, boasting over 15 million subscribers. His influence is undeniable.
Like many celebrities in the beauty space, he also has his own cosmetics and fashion line. You can purchase Jeffree Star Cosmetics products directly from his Shopify store.
Jeffree Star’s success highlights the power of leveraging a personal brand built on social media to drive e-commerce sales. His story is a testament to how influencers can create thriving businesses through platforms like Shopify.
It’s pretty cool how someone can build such a huge brand from the ground up, right? It makes you wonder what other influencers will do next. Maybe we’ll see more celebrities launching their own Shopify stores. It’s also interesting to see how Shopify helps these brands manage everything, from countdown timer to sales.
22. Figs Scrubs
Figs Scrubs has really taken off, and it’s easy to see why. They’ve managed to make medical apparel something people actually want to wear, not just something they have to wear. It’s a pretty big deal in a field where comfort and practicality are key, but style often gets left behind.
I remember when scrubs were just…scrubs. Baggy, uncomfortable, and definitely not something you’d want to be seen in outside of work. Figs changed that. They made scrubs that fit well, looked good, and felt great. It’s a small thing, but it makes a big difference when you’re wearing them for 12+ hours a day.
Here’s what makes them stand out:
- Comfort: They use high-quality fabrics that feel good against the skin.
- Style: They offer a range of colors and designs that are actually fashionable.
- Functionality: Plenty of pockets and thoughtful details that make a nurse or doctor’s life easier.
It’s a smart move, and it’s clearly paying off. They’ve tapped into a market that was underserved for a long time, and they’re doing it really well. It’s a great example of how e-commerce entrepreneurship can thrive by focusing on a specific niche and really understanding its customers.
23. Glossier
Glossier is a big name in the beauty world, known for its minimalist approach and focus on skincare-first makeup. They’ve built a strong community around their brand, and their online presence is a key part of their success. It’s interesting to see how they’ve used Shopify to create a seamless shopping experience that really matches their brand aesthetic.
Glossier’s success isn’t just about the products; it’s about the whole experience. They’ve created a brand that people connect with on a personal level, and Shopify helps them maintain that connection through their online store.
24. Sennheiser
Sennheiser, a well-known name in the audio world, also uses Shopify for its online store. They offer a wide range of products, from headphones to microphones, catering to both casual listeners and professional audio engineers. It’s interesting to see how a company with such a long history in audio technology adapts to modern e-commerce.
- High-quality audio equipment
- Diverse product range
- Global brand recognition
Sennheiser’s presence on Shopify shows how even established brands are embracing the platform to reach a wider audience and provide a better online shopping experience. It’s not just for startups anymore; it’s a viable option for companies of all sizes.
Sennheiser’s success can be attributed to its focus on innovation and quality. They’ve managed to maintain their reputation while also adapting to the changing landscape of online retail. It’s a testament to the power of a strong brand and a well-executed e-commerce strategy. They also have a great customer experience with their Shopify store.
25. Ring and more
Okay, so Ring isn’t just on Shopify, but it’s a great example of a company that uses the platform to sell some of its products. You probably know Ring for its doorbells and security systems, but they also sell a bunch of other smart home stuff.
It’s interesting to see how a company known for being on Amazon also uses Shopify to reach a different audience or test out new products. It shows the flexibility that Shopify offers to big brands.
Here’s what makes Ring stand out:
- Product Variety: They’ve got everything from video doorbells to security cameras and even alarm systems. It’s a one-stop shop for home security.
- Integration: Ring products work with each other and with other smart home devices, which is a big plus for people who want a connected home.
- Subscription Services: They offer subscription plans for video storage and professional monitoring, which creates a recurring revenue stream. If you want to start free trial with Shopify, you can explore similar business models.
Final Thoughts
In conclusion, Shopify continues to be a powerhouse for businesses of all sizes in 2025. The brands we’ve explored show just how versatile and effective the platform can be for eCommerce. From household names to innovative startups, they all leverage Shopify’s tools to reach their customers and grow their sales. If you’re thinking about starting your own online store or looking to switch platforms, Shopify is definitely worth considering. With its user-friendly setup and strong support, it’s no wonder so many brands are thriving on it. So, whether you’re a small business or a big player, Shopify has something to offer.
Frequently Asked Questions
What is Shopify?
Shopify is a platform that helps people create and run their own online stores easily.
Why do companies choose Shopify?
Companies like Shopify because it makes selling online simple and efficient.
Can anyone use Shopify?
Yes, anyone can use Shopify to start their own online business, no matter the size.
What types of businesses use Shopify?
Many types of businesses use Shopify, from small startups to big brands like Kylie Cosmetics and Gymshark.
Is Shopify good for beginners?
Yes, Shopify is user-friendly, making it great for beginners who want to start an online store.
How does Shopify help with sales?
Shopify provides tools to help manage sales, track inventory, and market products effectively.