Looking to set up an online store for your small business in 2025? You’re in luck! With so many e-commerce platforms out there, each offering unique features and benefits, it can be tough to figure out which one is the best fit for you. Whether you’re starting fresh or looking to switch things up, this guide breaks down the top options out there. From Shopify to WooCommerce, we’ve got you covered. Let’s dive in and find the best online store for small business that suits your needs!
Key Takeaways
- Shopify remains a top choice with its user-friendly tools and extensive app store.
- BigCommerce is great for scalability and offers robust SEO features.
- Squarespace is perfect for creatives looking for beautiful design templates.
- Wix provides an easy drag-and-drop interface suitable for beginners.
- WooCommerce is ideal for those using WordPress, offering flexibility and customization.
1. Shopify
Shopify is a go-to platform for many when it comes to setting up an online store. It’s like the Swiss Army knife of e-commerce platforms – versatile and packed with features that cater to various business needs. Shopify’s flexibility is one of its major draws, allowing you to customize your store with thousands of apps available in its app store. However, this flexibility comes at a price, as these additional apps can quickly add up in cost.
Pricing
- Basic Plan: $39 per month
- Shopify Plan: $105 per month
- Advanced Plan: $399 per month
While these plans seem straightforward, the true cost can increase with additional plugins and transaction fees, especially if you’re scaling up.
Pros
- User-friendly setup, perfect for beginners.
- Extensive app store for customization.
- 24/7 customer support.
Cons
- Can become pricey with extra fees for apps.
- Limited customization for specific pages like the checkout page.
Supported Business Models
Shopify supports a wide range of business models:
- Simple Online Shop
- Drop Shipping
- Subscription
- File Selling
- Wholesaler (requires extra app)
- B2B (requires extra app)
AI Features
Shopify has introduced AI tools to enhance your store’s functionality:
- Shopify Magic: Helps generate product descriptions and email responses.
- Shopify Inbox with AI Chatbot: Offers real-time customer support.
- AI-Powered Search and Discovery: Improves search results for customers.
- Product Recommendations: Uses AI to suggest products, boosting sales.
Shopify is like having a personal assistant for your online store. It handles the heavy lifting so you can focus on growing your business.
Customer Service
Shopify provides a comprehensive self-help library and offers live chat support 24/7. For those on higher-tier plans, phone support is also available, ensuring you have the help you need when you need it.
Reputation
On Trustpilot, Shopify has a lower rating due to cost concerns, but on G2, it scores high for its cross-channel selling capabilities. The mixed reviews highlight its strengths and areas for improvement, making it a platform worth considering depending on your specific needs.
For those interested in strategies for successful Shopify store purchases, it’s important to weigh the pros and cons carefully to ensure it aligns with your business goals.
2. BigCommerce
BigCommerce is a powerhouse in the e-commerce world, trusted by big names like Samsung and Dell. It’s known for providing a "differentiated commerce experience," focusing heavily on security and scalability. For businesses aiming to grow, BigCommerce offers a strong set of tools to help you get there.
The platform’s visual editor makes it a breeze to create modern, responsive sites without needing to know how to code. You can customize themes, optimize your checkout process, and even integrate with WordPress. Plus, sites built on BigCommerce are super fast, thanks to support from Google Cloud Platform and Cloudflare.
Key Features
- No Transaction Fees: BigCommerce doesn’t charge transaction fees on any plan, which is a big win for your bottom line.
- SEO and Marketing Tools: Built-in SEO features and marketing tools help boost your store’s visibility and sales.
- Multichannel Selling: You can sell across multiple channels, including social media and online marketplaces.
Pricing Plans
- Standard Plan: $39 per month
- Plus Plan: $105 per month
- Pro Plan: $399 per month
- Enterprise Plan: Custom pricing
Pros and Cons
- Pros:
- Strong SEO tools
- No transaction fees
- 24/7 customer support
- Cons:
- Can be complex for beginners
- Higher price point compared to some competitors
BigCommerce is ideal for businesses looking to scale. While it might seem a bit complex at first, the robust features and support make it a solid choice for those ready to grow.
For those needing specific functionalities, BigCommerce offers extensive built-in features, reducing reliance on third-party apps. However, integrating additional plugins or custom code can introduce risks, so expert guidance might be necessary. Whether you’re running a simple online shop or a complex B2B operation, BigCommerce has you covered.
3. Squarespace
Squarespace is a fantastic option for small businesses and creatives looking for a platform that’s both user-friendly and visually stunning. It’s known for its beautifully designed templates that make your online store look professional and attractive to customers.
Key Features
- Elegant Templates: Choose from a wide range of sleek and modern templates that are perfect for showcasing your products.
- Built-in SEO Tools: Enhance your site’s visibility on search engines with integrated SEO features.
- Blogging Tools: Maintain a blog alongside your store to engage your audience.
Pricing Plans
| Plan | Monthly Cost |
|---|---|
| Business | $23 |
| Basic Commerce | $27 |
| Advanced Commerce | $49 |
Pros
- Visually appealing templates that attract customers.
- Integrated tools for SEO and blogging.
- Ideal for small-scale product catalogs.
Cons
- Not primarily focused on eCommerce.
- Limited options for third-party integrations.
Squarespace is perfect for those who value aesthetics and simplicity over extensive eCommerce functionalities. While it might not have the depth of features that some other platforms offer, its ease of use and beautiful designs make it a popular choice.
Supported Business Models
- Simple Online Shop
- Subscription Services
- Digital Products
Squarespace shines in its ability to help you create a stunning online presence with minimal effort. It’s a great choice for anyone who wants to combine content and commerce seamlessly. If you’re looking for a platform that offers a balance of design and functionality, Squarespace might just be the right fit for your business.
4. Wix
Wix is a solid choice for small businesses looking to create an online store. Its user-friendly interface makes setting up shop a breeze, even if you’re not tech-savvy. With over 500 customizable templates, you can tailor your storefront to fit your brand perfectly.
Features
- Drag-and-Drop Builder: Easily design your site without any coding skills.
- SEO Tools: Improve your site’s visibility with built-in SEO features.
- Mobile Optimization: All Wix sites are automatically optimized for mobile.
- Secure Payment Gateways: Choose from over 50 options like PayPal, Stripe, and more.
- AI Tools: Utilize AI-driven features like Wix ADI for personalized design.
Pricing
Wix offers several pricing plans suitable for different business needs:
- Light Plan: $17/month
- Core Plan: $29/month
- Business Plan: $36/month
- Business Elite: $159/month
While there’s no free plan, you can try Wix with a 14-day trial. The pricing is competitive, especially considering the extensive features included.
Pros and Cons
Pros:
- Easy to use with a variety of templates.
- Includes hosting and security.
- Offers comprehensive marketing tools.
Cons:
- Limited scalability for larger businesses.
- Some features require additional apps, which might introduce vulnerabilities.
Customer Support
Wix provides robust customer support options, including phone, email, and live chat. The availability of phone support is a notable advantage, as it’s not commonly offered by competitors.
Wix is perfect for small businesses that want a simple yet powerful platform to start selling online. It combines ease of use with a comprehensive set of features to help you manage your store efficiently.
For more insights on optimizing your e-commerce strategy, consider exploring trade discounts and pricing strategies to enhance your business operations.
5. Shift4Shop
Shift4Shop stands out as a robust e-commerce platform, especially for those prioritizing search engine optimization (SEO). This platform is designed to help your online store rank higher in search results, driving more traffic and potential sales. Let’s dive into what makes Shift4Shop a compelling choice.
Key Features
- SEO Integration: Shift4Shop offers a range of SEO tools directly integrated into the platform, making it easier for businesses to optimize their online presence.
- Responsive Design: With mobile-friendliness being a key factor for search engine rankings, Shift4Shop ensures your site looks great on any device.
- Email Marketing Tools: Built-in tools help you engage with your customers through targeted email campaigns.
Pricing Structure
Shift4Shop’s pricing is unique. If your store processes over $1,000 a month, you can enjoy a forever-free subscription. However, if you don’t meet this threshold, plans start at $39 per month. This pricing model can be a double-edged sword, offering great value if you hit the mark but potentially costly if you don’t.
Customer Support
While Shift4Shop provides support via email and phone, it lacks a live chat option, which some competitors offer. However, the extensive online knowledge base can be a valuable resource for troubleshooting common issues.
Shift4Shop’s user-friendly interface and scalability make it a solid choice for businesses wanting to start small and plan for growth.
Pros and Cons
Pros:
- Integrated SEO tools
- Web hosting included
- Email marketing capabilities
Cons:
- Limited online reviews
- No live chat support
- Free plan requires $1,000 in monthly sales
Reputation
Shift4Shop has received mixed reviews. On Trustpilot, it scores below 2.0 out of 5, while Capterra gives it a 4.0. The feedback is sparse compared to other platforms, which might be a consideration for those who value community input.
For businesses focused on SEO and looking for a platform that grows with them, Shift4Shop is worth considering despite its few drawbacks.
6. Ecwid
Ecwid is a standout option for small businesses that want to add an online store to their existing website or social media page without the hassle of starting from scratch. It’s like having a flexible e-commerce toolkit that fits right into your current setup.
- Easy Integration: You can quickly add Ecwid to any website or social media platform, making it a breeze to start selling.
- Multi-Channel Selling: This feature lets you sell across various platforms, including websites, social media, marketplaces, and even in-person.
- Free Plan Available: A great starting point for small businesses or those wanting to test the waters.
Pricing
Ecwid offers a range of pricing plans to suit different needs:
| Plan | Price per Month |
|---|---|
| Free Plan | $0 |
| Venture Plan | $19 |
| Business Plan | $39 |
| Unlimited Plan | $99 |
Pros
- No transaction fees, which means more profit for you.
- All-inclusive free plan with hosting, perfect for getting started.
- Extremely vigilant with security, ensuring your data is safe.
Cons
- Limited customization options compared to standalone platforms.
- Advanced features might require higher-tier plans or additional apps.
- Configuring delivery costs can be a bit tricky.
Ecwid is a practical choice for businesses looking to expand online without a full website overhaul. Its multi-channel selling capabilities and ease of use make it a favorite among small business owners. However, be mindful of potential integration challenges, especially if your site has unique requirements.
For more on how to optimize your e-commerce strategy in 2024, including the importance of multichannel selling, check out our upcoming trends section.
7. Zoho Commerce
Zoho Commerce is a solid choice if you’re looking to build an online store with ease. It’s packed with features that make setting up shop online a breeze. You get a responsive site builder, free hosting, and SSL certificates, all of which are essential for any e-commerce site. Plus, it comes with a variety of marketing tools like social media integrations and newsletter subscriptions to help you reach your audience effectively.
Features
- AI-driven analytics: Zoho Commerce offers advanced reporting tools powered by AI. These tools help you analyze orders and transactions to see which products are performing well and which aren’t. You can even make "what-if" predictions about future trends.
- Social media integration: Connect your store with social platforms to expand your reach.
- Abandoned cart emails: Automatically send emails to customers who leave items in their cart, encouraging them to complete their purchase.
Pricing
While Zoho Commerce doesn’t have a free plan, it does offer reasonably priced options. The basic plan starts at $27 per month, or $22 if you opt for annual billing. This plan allows for up to 2,000 products, which is quite generous for small businesses. For those needing more, higher-tier plans can accommodate up to 50,000 products.
Customer Service
Zoho Commerce provides a comprehensive online knowledge library, complete with FAQs and user manuals. If you need more help, you can email their support team or request a callback. They also have a community forum where users can share insights and solutions.
Zoho Commerce stands out for its robust analytics and user-friendly features. It’s a platform that adapts to the changing landscape of online shopping, making it a reliable choice for businesses in 2025.
Despite some limitations, like the lack of chat support and customization restrictions, Zoho Commerce remains a popular choice. Its combination of powerful tools and competitive pricing makes it a strong contender in the e-commerce space.
For more insights on how Zoho Commerce can enhance your online presence, check out the top eCommerce trends for 2025.
8. Web.com
When it comes to building an online store, Web.com stands out with its unique features and offerings. Despite the higher cost compared to its competitors, Web.com provides a robust platform for small businesses looking to establish an online presence.
Pricing
The pricing for Web.com might seem steep at first glance. Their e-commerce package is priced at $34.99 per month, but if you opt for an annual plan, it drops to $29.99 monthly. While there isn’t a free plan, they do offer a 30-day trial period to test the waters. Keep in mind, though, that additional costs may arise for extras like professional design assistance.
Customer Service
Web.com excels in customer service, offering 24/7 live chat support, along with phone and email options. Their extensive support hours and options surpass many competitors, ensuring you always have help when needed. Plus, they have a comprehensive self-help knowledge center for those who prefer to troubleshoot on their own.
Reputation
With a solid reputation, Web.com scores nearly 4.0 out of 5 on Trustpilot based on over 2,000 reviews. Their ratings on platforms like G2 are even higher, though they have fewer reviews there. Users appreciate the platform for its reliability and customer service.
Pros and Cons
- Pros:
- Cons:
Web.com might not be the cheapest option out there, but for those who prioritize customer service and reliability, it’s a worthy consideration. The platform caters especially well to businesses that require appointment booking capabilities and appreciate hands-on support.
For small businesses aiming to gain a competitive edge in the thriving digital marketplace, Web.com’s features and support can be a significant advantage.
9. Big Cartel
Big Cartel is a unique platform tailored for creative entrepreneurs and small business owners who want to set up an online store without breaking the bank. It’s known for its affordability and simplicity, making it a favorite among artists, photographers, and independent creators.
Features
- Cost-Effective Plans: Big Cartel offers a free plan that allows you to list up to five products, ideal for those just starting out. Paid plans start at $15 per month, with a maximum of 50 products.
- Service-Based Business Support: Perfect for service-oriented businesses, it allows you to schedule appointments or sessions directly through your store.
- SEO Optimization: Enhance your store’s visibility with built-in SEO tools.
Pricing
| Plan Type | Monthly Cost | Annual Cost | Product Limit |
|---|---|---|---|
| Free | $0 | – | 5 |
| Gold | $15 | $12 | 50 |
Customer Service
Big Cartel provides customer support through chat and email, available within the app for account holders. There’s also an online support center with FAQs and how-to guides. Support hours are 24/7 on weekdays and 8 a.m. to 6 p.m. ET on weekends.
Reputation
While Big Cartel’s presence on review sites is limited, the feedback it receives is generally positive. However, with fewer than 100 reviews across platforms like Trustpilot and G2, potential users should approach with caution due to the limited number of responses.
Big Cartel is a great choice for those who need a straightforward, budget-friendly solution to sell their creations online. Its simplicity and focus on independent sellers make it a standout option in a crowded market. For more insights on e-commerce platforms and how to optimize your online presence, check out our essential software tools for e-commerce businesses.
10. OpenCart
OpenCart is a versatile open-source platform that’s a great choice for those who want complete control over their online store. It’s free, which is a big plus, but it does require some technical know-how to get the most out of it. If you’re tech-savvy and want to customize your store to your heart’s content, OpenCart might be the right fit for you.
Features
- Free to Use: No cost for the software itself, which is perfect for budget-conscious business owners.
- Unlimited Products: Unlike many other platforms, OpenCart doesn’t limit the number of products you can list, even on the free plan.
- Customizable: With a wide range of plugins and themes, you can tailor your store to meet your specific needs.
Pros
- Highly Customizable: With its open-source nature, you can tweak every aspect of your store.
- Large Community: Plenty of community support is available, with forums and tutorials to help you out.
- No Transaction Fees: You won’t have to pay extra fees on your sales, which can save you money in the long run.
Cons
- Technical Skills Needed: Setting up and maintaining OpenCart requires some coding knowledge.
- Limited Features Out-of-the-Box: Many features require additional plugins or extensions.
- Self-Hosted: You’ll need to manage your own hosting, which includes handling security and updates.
Pricing
- Software: Free
- Hosting: Typically ranges from $5 to $20 per month, depending on your provider.
Customer Support
OpenCart offers support primarily through email, which is available daily from 9:30 a.m. to 6:30 p.m. HK time. They also offer paid support options for technical issues, like bug fixes or updates, which can add to your costs.
OpenCart is ideal for those who want a customizable platform without the extra costs of transaction fees. However, be prepared to invest time in learning the ropes if you’re not already familiar with coding and server management.
Business Models Supported
- Simple Online Shop
- Drop Shipping
- Subscription (with extensions)
- File Sales
- Wholesaler (with extensions)
- B2B (with extensions)
For those looking to explore top ecommerce platforms that are tailored for small businesses, OpenCart offers a flexible and cost-effective solution, provided you’re comfortable with a bit of technical work. If you’re willing to put in the effort, it can be a powerful tool in your ecommerce arsenal.
11. Selldone
Selldone is not just another eCommerce platform—it’s a full-fledged Business Operating System designed to streamline your online business operations. This platform stands out with its built-in features that eliminate the need for additional plugins, making it a one-stop solution for many business needs.
Key Features
- No-Code Automation: Selldone’s Trigger-Flow feature allows you to automate essential processes without any coding skills. This is ideal for small business owners who want to focus on growth rather than technical details.
- AI Integration: With AI-driven personalization and customization tools, Selldone helps you craft a website that truly reflects your brand.
- Integrated Management Tools: Manage orders, inventory, marketing, and automation all from one place, reducing the complexity of running an online store.
Pricing
- Free Plan: Offers all the essential features needed to start your online store.
- Premium Plan: Custom pricing tailored to your business needs, offering advanced tools and automation.
Pros and Cons
Pros
- All features are built-in, eliminating the need for third-party plugins.
- 24/7 customer support ensures quick resolution of any issues.
- Completely no-code, making it accessible for non-tech-savvy users.
Cons
- Limited marketplace presence compared to giants like Shopify.
"Selldone offers a comprehensive suite of tools that makes managing an online store simpler and more efficient. It’s like having a personal assistant for your business."
Supported Business Models
- Simple Online Shop
- Drop Shipping
- Subscription
- B2B
- Multi-Vendor Marketplace
Selldone is a robust choice for those looking to simplify their eCommerce operations. With its unique blend of features and ease of use, it’s no wonder many consider it a game-changer in the eCommerce space. For more insights on maximizing efficiency with Shopify, explore the latest trends and strategies in the evolving e-commerce landscape.
12. WooCommerce
WooCommerce is a top choice for anyone familiar with WordPress, looking to transform their site into a full-fledged online store. It’s not just a plugin; it’s a powerhouse of customization and flexibility.
Key Features
- Free Core Plugin: WooCommerce itself is free, but remember, you’ll need to pay for hosting and any additional plugins or themes you might want.
- Customization Galore: From themes to plugins, if you can dream it, WooCommerce can probably do it.
- Open-source: This means you have the freedom to tweak and modify your store to fit your exact needs.
Pricing
| Item | Cost Range |
|---|---|
| Hosting | $5 – $50/month |
| Extensions | $10 – $300+ |
Pros
- Cost-Effective: Start for free, only pay for what you need.
- Huge Plugin Library: Enhance your store with countless plugins.
- Community Support: Being open-source, there’s a massive community ready to help.
Cons
- Technical Skills Needed: Not the best for beginners.
- Additional Costs: Hosting and plugins can add up.
Risk Factors
Running a WooCommerce store means you’re responsible for your own hosting and security. If you’re not tech-savvy, this might pose some challenges. Plus, juggling multiple plugins can sometimes lead to conflicts or site instability.
WooCommerce is ideal for those who want complete control over their online store, but be prepared to roll up your sleeves and get technical.
Supported Business Models
- Simple Online Shop
- Drop Shipping (requires plugins)
- Subscription (requires plugins)
- File Sales
- Wholesaler
- B2B
- Multi-Vendor Marketplace (requires plugins)
For anyone serious about building a customizable and scalable online store, WooCommerce offers the tools and flexibility to make that happen. Just remember, with great power comes the need for some technical know-how.
With the rise of ecommerce, WooCommerce remains a solid option for businesses that want a tailored experience without breaking the bank.
13. Magento
Magento, now known as Adobe Commerce, is a powerhouse in the ecommerce world. It’s incredibly flexible and customizable, making it a favorite for large enterprises with unique needs. But, here’s the catch—it demands a good deal of technical know-how. If you’ve got a dedicated team of developers, this platform can be a goldmine for your business.
Pros
- Highly customizable, perfect for businesses with specific requirements.
- Scalable for growing enterprises.
- Supports a wide range of business models, from simple online shops to complex B2B setups.
Cons
- Complex setup, requires technical expertise.
- High costs for development and maintenance.
Pricing
- Open Source Version: Free
- Adobe Commerce Cloud: Custom pricing, usually starting at $22,000 per year.
Reviews
- Trustpilot: 3.2/5, users appreciate the flexibility but note the need for professional assistance.
- G2: 4.0/5, praised for customization capabilities.
Risk Factors
Magento’s complexity can be a double-edged sword. You’re in charge of server security, updates, and compliance if you self-host. Plus, the extensive use of extensions can lead to compatibility issues if not managed properly.
Magento is a robust platform, but not for the faint-hearted. It’s a great fit for businesses ready to invest in a tailored ecommerce solution.
For a deeper dive into how Magento compares with Shopify, check out this comparison of Magento and Shopify.
14. Weebly
Weebly, now part of the Square family, offers a straightforward, drag-and-drop interface for building websites, including online stores. Ideal for small businesses or individuals just starting out, Weebly provides essential tools to create an online presence without the need for technical expertise.
Key Features
- Ease of Use: Weebly’s drag-and-drop builder makes it simple to design your website, even if you’re not tech-savvy.
- Integration with Square: Accept payments easily with Square’s payment processing.
- Basic Ecommerce Tools: While it offers essential ecommerce features, it’s not designed for large-scale operations.
Pricing Plans
- Pro Plan: $12 per month
- Business Plan: $25 per month
Pros and Cons
Pros
- User-friendly interface
- Good for small businesses
- Affordable pricing
Cons
- Limited ecommerce capabilities
- Not ideal for scaling up
Weebly is perfect if you’re just getting started with an online store. It’s simple and gets the job done without overwhelming you with features you don’t need.
For those looking to create engaging product descriptions, Weebly might be the right platform to start with, thanks to its straightforward tools and Square integration for seamless transactions.
15. 3dcart
3dcart is a reliable choice for small businesses looking to establish an online presence without breaking the bank. While it may not be as flashy as some competitors, it offers a solid foundation for e-commerce operations.
Key Features
- User-Friendly Interface: The platform is designed with simplicity in mind, making it accessible to users with limited technical skills.
- SEO Tools: Built-in SEO features help improve your store’s visibility on search engines.
- Payment Integrations: Supports a wide range of payment gateways, ensuring flexibility for both you and your customers.
Pricing
3dcart provides various pricing tiers to accommodate different business sizes and needs:
| Plan | Price (per month) | Features Included |
|---|---|---|
| Basic | $19.99 | Essential tools for startup businesses |
| Plus | $29.99 | Advanced features for growing stores |
| Pro | $79.99 | Comprehensive tools for established stores |
Pros and Cons
Pros
- Affordable pricing plans suitable for small businesses.
- Comprehensive feature set without additional costs.
- Strong community support and resources available.
Cons
- Limited customization options compared to other platforms.
- Some users report a learning curve for advanced features.
- Customer support can be slow during peak times.
For small businesses, choosing the right platform can make or break their online success. 3dcart offers a balanced mix of affordability and functionality, making it a viable option for many entrepreneurs. Remember, the key is to evaluate platforms based on ease of use, customization, and support to find the best fit for your business needs.
16. PrestaShop
PrestaShop is an open-source platform that offers a great deal of flexibility for those who want to customize their online store. However, it does come with a bit of a learning curve, making it more suited for developers or those with some technical know-how.
Key Features
- Open-source: This means it’s free to use, and you can modify the code as needed.
- Customizable: With a variety of plugins and themes, you can tailor your store to fit your exact needs.
- Multi-vendor marketplace capabilities, though additional modules may be required.
Pros
- Free and highly customizable.
- Ideal for users with technical skills who want full control over their store.
Cons
- Requires hosting and technical skills to manage effectively.
- Limited support compared to fully hosted solutions.
Pricing
- Software: Free to download and use.
- Hosting: Typically ranges from $5 to $30 per month.
Reviews
- Trustpilot: PrestaShop has a rating of 2.3 out of 5, appreciated for its flexibility but often noted for requiring technical skills.
- G2: Scores 4.1 out of 5, with positive feedback on customization options.
PrestaShop is a solid choice if you’re looking to create a customizable online store and have the technical chops to handle the backend. It’s not for everyone, but for those who can manage it, the possibilities are vast.
Supported Business Models
- Simple Online Shop
- Drop Shipping (requires additional modules)
- Subscription (requires additional modules)
- File
PrestaShop is a versatile platform, but it requires a certain level of commitment to manage effectively. It’s a great option for those who want full control and are willing to put in the effort to manage their own hosting and security.
17. Volusion
Volusion has been around the block for a while, offering a solid platform for small to medium businesses looking to sell online. It’s a bit like that reliable friend who’s always there when you need them. With Volusion, you get a comprehensive set of tools that cover everything from storefront design to payment processing.
Key Features
- User-Friendly Interface: Volusion’s dashboard is intuitive, making it easy for anyone to manage their store without a steep learning curve.
- SEO Tools: Boost your store’s visibility with built-in SEO features that help you rank better on search engines.
- Inventory Management: Keep track of your stock effortlessly with Volusion’s robust inventory system.
Pricing
Volusion offers several pricing tiers, making it accessible for businesses at different stages:
- Personal Plan: $29/month
- Professional Plan: $79/month
- Business Plan: $299/month
Pros
- No transaction fees, which means more money stays in your pocket.
- 24/7 customer support to help you whenever you hit a snag.
- Built-in marketing tools to help you promote your products effectively.
Cons
- Limited design flexibility compared to some competitors.
- Advanced features might require a bit of a learning curve.
Volusion is a reliable choice for businesses that want a straightforward, all-in-one solution without the hassle of transaction fees. It’s not the flashiest, but it gets the job done efficiently.
For those setting up an online store, the choice of platform can be a game-changer. It’s about finding what fits your needs best, balancing cost, features, and ease of use. Selecting the right e-commerce platform is crucial for your business success.
18. Jimdo
Jimdo is a straightforward choice for small businesses that need a simple website solution. It’s not packed with features, but it gets the job done for those who want to get online without a fuss.
Why consider Jimdo?
- User-Friendly: Jimdo offers a drag-and-drop interface, making it easy for anyone to create a website without coding skills.
- Variety of Templates: There are numerous templates available, suitable for different types of businesses.
- Built-in SEO Tools: Jimdo includes basic SEO tools to help improve your site’s visibility.
Pros
- Simple setup process.
- Affordable pricing.
- Includes hosting and domain registration.
Cons
- Limited ecommerce capabilities.
- Not ideal for extensive blogging or SEO optimization.
Pricing
- Start Plan: $9 per month.
- Grow Plan: $15 per month.
- Unlimited Plan: $39 per month.
Jimdo is perfect for those who want a hassle-free, quick setup without needing advanced features. It’s all about getting your business online easily.
Supported Business Models
- Simple Online Shop
- Basic Service Websites
- Personal Blogs
Jimdo is a suitable option for small businesses seeking a simple website solution. However, it has limitations in areas such as SEO and blogging.
19. Site123
SITE123 is a straightforward website builder that offers a no-fuss approach to creating a site. It’s perfect for those who want to get online quickly without the hassle of complicated design tools. With SITE123, you get a range of functional templates, though they might not win any design awards. These templates are geared towards basic website-building needs, providing a simple but effective foundation for your online presence.
Features
- User-Friendly Interface: SITE123’s drag-and-drop builder makes it easy for anyone to create a website, even if you have no prior experience.
- SEO Tools: Built-in SEO features help your site get noticed by search engines, which is crucial for attracting visitors.
- Responsive Design: All templates are mobile-friendly, ensuring your site looks good on any device.
Pricing
SITE123 offers a variety of pricing plans:
- Basic: $12.80 per month
- Advanced: $19.80 per month
- Professional: $28.80 per month
- Gold: $34.80 per month
Pros and Cons
- Pros:
- Cons:
SITE123 is a solid choice for users who need a basic website without much fuss. However, if you’re looking for extensive customization and advanced ecommerce features, you might find it a bit limiting.
For those interested in a straightforward approach to building a website, SITE123’s functional templates might just be the perfect fit. They’re not flashy, but they get the job done, catering to those who prefer simplicity over complexity.
20. Constant Contact
Constant Contact is a well-known player in the world of online business solutions, especially for those who are keen on integrating email marketing with their e-commerce strategies. Small businesses can greatly benefit from its seamless email marketing tools, which are designed to boost customer engagement and retention.
Key Features
- Email Marketing Integration: Constant Contact offers a robust platform for creating and managing email campaigns. This is particularly useful for small businesses looking to leverage insights from recent email marketing statistics to enhance their strategies.
- E-commerce Tools: The platform provides tools to set up online stores, manage inventory, and process payments, making it a one-stop-shop for small business owners.
- Social Media Marketing: Apart from email, Constant Contact also allows businesses to manage their social presence, helping them reach a wider audience.
Pricing
Constant Contact offers various pricing tiers to cater to different business needs. While there is no free plan, they do provide a 30-day free trial to get you started. Monthly plans begin at a competitive rate and scale according to the number of email contacts and additional features required.
Customer Support
Customer support is available through multiple channels, including phone, email, and live chat, ensuring businesses can get the help they need when they need it.
Constant Contact is a solid choice for small businesses looking to integrate email marketing with their e-commerce efforts. Its tools are intuitive, and the support team is responsive, making it easier for businesses to grow and maintain their online presence.
21. GoDaddy
GoDaddy is a name most people recognize, primarily because of its domain registration and hosting services. But did you know they also dabble in ecommerce? Their platform is straightforward, especially if you’re already in their ecosystem. Let’s break it down.
Pros
- Affordable pricing: At $16.99 a month, it’s not going to break the bank.
- Easy integration with GoDaddy hosting: If you’re already using them for hosting, this might be a smooth transition.
Cons
- Limited advanced features: It’s simple, maybe too simple for those looking for more robust ecommerce tools.
- Potential growth limitations: As your business expands, GoDaddy’s offering might not keep pace.
Pricing
- Ecommerce Plan: $16.99 per month. Straightforward and predictable.
Reviews
- Trustpilot: 4.6/5 – Users love its simplicity but crave more features.
- G2: 4.1/5 – Praised for ease of use, especially for domain and hosting integration.
GoDaddy’s ecommerce platform is like starting a small garden in your backyard. It’s great for beginners, but as you look to expand into a full-fledged farm, you might find yourself needing more tools and space.
For those just getting started, GoDaddy is a solid choice, but if you’re dreaming big, be prepared to look for more expansive options as you grow. Meanwhile, explore some innovative and budget-friendly small business ideas for 2025 to see how you can start small and scale effectively.
22. Square
Square started its journey as a point-of-sale (POS) powerhouse, but it didn’t stop there. Now, it’s a full-fledged ecommerce platform that caters to small businesses looking to expand their online presence. What makes Square stand out is its simplicity and versatility. Whether you’re selling in-person or online, Square has got you covered.
Features
- Free Custom Domain: Start with a free custom domain to give your store a professional touch.
- Social Media Integration: Seamlessly sell your products on platforms like Facebook and Instagram.
- Built-in Website Builder: No need for coding skills; use Square’s easy drag-and-drop tools to create your site.
- On-Demand and In-House Delivery: Offer flexible delivery options to meet customer needs.
Pricing
Square offers a variety of plans to suit different needs:
- Free Plan: Basic features to get you started.
- Paid Tiers: Unlock advanced features and reduce transaction fees to 2.6% + $0.30 per transaction on the highest tier.
Why Choose Square?
- Ease of Use: Square is known for its user-friendly interface, making it perfect for beginners.
- Comprehensive Support: Access to 24/7 support ensures your store runs smoothly.
- Real-Time Shipping Rates: Provide accurate shipping costs to your customers, enhancing their shopping experience.
"Square makes it easy for small business owners to manage both in-person and online sales without any hassle."
For those who are keen on automation, automation significantly enhances the success of online entrepreneurs by streamlining processes and improving efficiency. Square’s platform integrates well with various automation tools, ensuring your business stays ahead in the ecommerce game.
23. PayPal
In the realm of online payments, PayPal stands as a giant. It’s a household name, trusted by millions around the globe. If you’re running a small business, integrating PayPal can be a game-changer. Why? Because it’s not just about accepting payments. It’s about offering flexibility to your customers.
Why Choose PayPal for Your Online Store?
- Widespread Acceptance: PayPal is accepted almost everywhere online. From large retailers to small boutiques, it’s a go-to payment method.
- Security: With advanced encryption and fraud detection, PayPal ensures your transactions are safe.
- Ease of Use: Setting up PayPal for your store is straightforward. Plus, customers find it easy to use, which can boost your sales.
"Choosing PayPal for your business might just be the easiest decision you’ll make this year. It’s like having a reliable friend who’s always got your back when it comes to payments."
Features That Make PayPal Stand Out
- Multiple Payment Options: Customers can pay using their PayPal balance, bank accounts, or credit cards. This diversity in payment options can help enhance user experience.
- Global Reach: With PayPal, you can sell to anyone, anywhere. It’s perfect for businesses looking to expand internationally.
- Seller Protection: PayPal offers protection for sellers on eligible transactions, reducing the risk of fraudulent claims.
Considerations
While PayPal offers numerous benefits, there are a few things to keep in mind:
- Fees: PayPal charges a fee per transaction. It’s essential to factor this into your pricing strategy.
- Account Holds: Occasionally, PayPal may place holds on funds, which can impact cash flow.
In conclusion, PayPal is a robust option for small businesses looking to offer secure, flexible payment solutions to their customers. Its global reach and user-friendly interface make it a top choice for many e-commerce platforms.
24. Stripe
Stripe is a powerhouse when it comes to handling online payments. It’s known for its robust and flexible payment processing capabilities, making it a go-to choice for many small businesses and startups. Whether you’re just starting or scaling up, Stripe offers a suite of tools that cater to various business needs.
Key Features
- Extensive Payment Options: Stripe supports a wide range of payment methods, including credit cards, digital wallets, and even cryptocurrency. This flexibility ensures that businesses can cater to diverse customer preferences.
- Seamless Integration: With its easy-to-use APIs, Stripe can be integrated into almost any platform, making it a versatile choice for developers.
- Global Reach: Stripe operates in over 40 countries, allowing businesses to expand their market reach effortlessly.
Benefits for Small Businesses
- Cost-Effective: Stripe offers competitive pricing with no setup fees, making it affordable for small businesses.
- Scalability: As your business grows, Stripe grows with you, providing the necessary tools to manage increased transaction volumes.
- Security: With advanced fraud prevention tools, Stripe ensures that your transactions are secure.
Stripe’s ability to handle complex payment scenarios without compromising on user experience makes it a preferred choice for businesses looking to launch an ecommerce platform and improve their online presence.
Considerations
- Learning Curve: While Stripe is powerful, it may require a bit of a learning curve for those unfamiliar with coding or APIs.
- Support: Some users have noted that support can be slow at times, which might be a consideration for those needing immediate assistance.
Stripe is not just a payment processor; it’s a comprehensive solution for businesses aiming to thrive in the digital marketplace. With its continuous innovation and focus on user needs, Stripe remains a top contender in the ecommerce space.
25. and more
In 2025, the landscape of online stores for small businesses is more diverse than ever. Beyond the well-known names like Shopify, GoDaddy, and Squarespace, there are emerging platforms that offer unique features tailored to niche markets.
Emerging E-Commerce Platforms
- Selldone: This platform is gaining traction for its innovative business management tools. It’s a comprehensive solution that not only helps in building an online store but also integrates advanced pricing techniques and strategies to acquire your first 100 SaaS customers.
- Jimdo: Known for its simplicity, Jimdo is perfect for small businesses that want to get online quickly without fuss. It’s particularly favored by creative professionals who need a straightforward way to showcase their portfolio and sell products.
- Site123: Offers a no-nonsense approach to e-commerce, providing essential tools for those who want to set up a shop without getting bogged down in technical details.
Why Consider Lesser-Known Platforms?
Opting for a lesser-known platform can sometimes be a smart move for small businesses. These platforms often offer more personalized customer service and flexibility in terms of customization. They can be more cost-effective and provide unique features that might not be available on larger platforms.
"Choosing the right e-commerce platform can be the difference between a thriving business and one that struggles to keep up. It’s not always about picking the most popular option, but rather the one that fits your specific needs the best."
Factors to Consider
When exploring these options, keep in mind:
- Budget: Determine how much you’re willing to spend and compare the pricing structures of different platforms.
- Features: Make a list of must-have features for your business. Whether it’s inventory management, payment processing, or design flexibility, ensure the platform meets your needs.
- Scalability: Consider your future growth. Choose a platform that can grow with your business, offering upgrades and additional features as needed.
In conclusion, while the big names in e-commerce are popular for a reason, exploring "and more" can lead you to discover platforms that might be a perfect fit for your small business. Keep an open mind, and you might find a gem that offers exactly what you need to succeed.
Wrapping It Up
So, there you have it! Picking the right e-commerce platform for your small business in 2025 is like finding the perfect pair of shoes. It needs to fit just right, support your growth, and not break the bank. We’ve walked through some of the top contenders, each with their own perks and quirks. Whether you’re drawn to Shopify’s robust features or Wix’s simplicity, the choice boils down to what suits your business best. Remember, it’s not just about the bells and whistles; it’s about what helps you connect with your customers and makes running your store a breeze. Take your time, weigh your options, and you’ll find the platform that feels like it was made just for you. Happy selling!
Frequently Asked Questions
What is an e-commerce platform?
An e-commerce platform is a tool that helps businesses create online stores to sell products or services. It includes features for designing websites, managing inventory, processing payments, and more.
Why should I use an e-commerce platform?
Using an e-commerce platform makes it easier to set up an online store without needing technical skills. It provides tools for managing products, handling payments, and marketing your business.
How do I choose the right e-commerce platform for my business?
Consider factors like ease of use, available features, scalability, cost, and customer support. Make sure the platform fits your business needs and can grow with you.
Can I switch e-commerce platforms later?
Yes, you can switch platforms, but it might require some planning. You’ll need to move your products, customer data, and design to the new platform.
Are there free e-commerce platforms available?
Yes, some platforms offer free plans, but they might have limited features. It’s important to check what each free plan includes and if it meets your business needs.
Do e-commerce platforms handle security for my online store?
Most platforms provide security features like SSL certificates to protect customer data. It’s important to choose a platform that prioritizes security to keep your store safe.