The Best Ecommerce Solutions for Small Business Success in 2025

In the ever-changing world of online business, picking the right ecommerce platform is key for small businesses aiming for success in 2025. With so many options available, it can be tough to decide which one fits your needs best. Whether you’re just starting out or looking to switch platforms, this guide will walk you through the top choices for small business ecommerce solutions. From ease of use to scalability, these platforms offer a range of features to help you sell online effectively.

Key Takeaways

Shopify remains a popular choice for its user-friendly interface and comprehensive features.
WooCommerce is ideal for those already using WordPress, offering flexibility and control.
Squarespace provides beautiful design options for creative professionals.
Wix is perfect for beginners with its simple drag-and-drop tools.
Square Online is great for businesses already using Square for payments.

1. Shopify

Shopify is a powerhouse when it comes to eCommerce platforms, particularly for small businesses. It’s incredibly user-friendly, making it a top choice for those who want to get their online store up and running without getting bogged down by technical details. With Shopify, you can create a beautiful, professional-looking store using over 100 themes, and you don’t even need to know how to code.

Key Features:

Easy Setup: You can set up your store quickly without any coding skills.
Mobile Responsiveness: All themes are optimized for mobile, which is crucial as more people shop on their phones.
App Marketplace: Access to a vast selection of apps to add extra functionality to your store.
24/7 Customer Support: Get help whenever you need it.
Built-in SEO Tools: Shopify provides tools to help your store rank better in search engines.

Pricing:

Plan	Price per Month
Basic Plan	$39
Shopify Plan	$105
Advanced Plan	$399

Risk Factors:

While Shopify is robust, it does rely on third-party apps and plugins to extend its functionality. This means you need to keep an eye on these apps to ensure they don’t conflict with each other or your store’s performance.

Shopify offers a seamless way to sell products online, in person, and across social media platforms. It’s a comprehensive solution that grows with your business, offering everything from marketing tools to shipping solutions.

For those interested in starting an online business, Shopify provides a great platform to explore innovative ideas and boost income.

2. WooCommerce

WooCommerce is a WordPress plugin that turns your site into a full-blown online store. It’s open-source, meaning it’s free to use, but you’ll need to handle your own hosting, domain, and SSL certificate. So, while it sounds like a freebie, there are costs involved.

Key Features

Customization: WooCommerce offers extensive customization options. If you’re comfortable with coding, you can tailor your store exactly how you want.
Integration: Seamlessly integrates with WordPress, allowing you to combine blogging and eCommerce.
Plugins: Access to a massive library of plugins and themes to enhance functionality.

Pros

Free Core Plugin: The basic plugin is free, making it a cost-effective solution for startups.
Flexibility: Ideal for those who want complete control over their store’s functionality and design.
Community Support: A large community means plenty of resources and support.

Cons

Technical Skills Required: Not the easiest platform for beginners. It requires some technical know-how.
Hidden Costs: While the plugin is free, hosting and additional plugins can add up.

Pricing

Core Plugin: Free
Hosting: Typically ranges from $5 to $50 per month depending on the provider.
Extensions: Prices vary, ranging from $10 to $300+ depending on the features you add.

WooCommerce is perfect for those who like to tinker and have the patience to handle the technical side of things. It offers unmatched flexibility and customization, but it’s not without its challenges. If you’re tech-savvy, it’s a powerful tool in your eCommerce arsenal.

3. Squarespace

Squarespace has carved out a niche for itself as a go-to platform for those who value aesthetics and ease of use. It’s not just about making a site; it’s about crafting a beautiful online experience. Squarespace’s templates are visually stunning, designed to captivate visitors from the get-go.

Key Features

Elegant Templates: Choose from a wide variety of sleek, modern designs that are fully customizable.
Drag-and-Drop Editor: Build your site easily without any coding knowledge.
Integrated Marketing Tools: Utilize built-in tools for email, search, social media, and content marketing to enhance brand awareness and drive traffic.
SEO and Analytics: Keep track of your store’s performance with robust analytics tools.

Pricing Plans

Business Plan: $23 per month
Basic Commerce: $27 per month
Advanced Commerce: $49 per month

Pros and Cons

Pros:
Cons:

Supported Business Models

Simple Online Shops
Subscription Services
File Sales

Squarespace shines in its simplicity and design, making it a solid option for those who prioritize aesthetics over extensive ecommerce features. While it may not offer the depth of functionality found in other platforms, its ease of use and visual appeal make it a favorite among creatives and small business owners alike.

Squarespace is perfect for small businesses or individuals looking to create a professional-looking site without the hassle of complex backend management. Its focus on design and usability makes it an attractive choice for those who want to make a strong visual impression without diving into the technical details. Whether you’re setting up a simple online shop or offering subscription services, Squarespace provides the tools you need to succeed.

4. Wix

Wix is a popular choice for those looking to create an online store with minimal fuss. Known for its user-friendly drag-and-drop interface, Wix allows even the least tech-savvy individuals to create professional-looking websites.

Key Features

Drag-and-Drop Builder: Wix’s intuitive design interface makes it easy to customize your site without needing to write a single line of code.
Extensive Template Library: With over 500 templates, you can find a design that matches your brand’s style.
Mobile Optimization: All Wix stores are automatically optimized for mobile devices, ensuring a seamless shopping experience for customers.

Pricing Plans

Wix offers several pricing tiers:

Plan	Monthly Cost
Business Basic	$23
Business Unlimited	$27
Business VIP	$49

Pros and Cons

Pros:

Easy to use for beginners.
Wide range of templates and design flexibility.
Built-in SEO tools to help improve your store’s visibility.

Cons:

Limited features for larger ecommerce operations.
Scaling up can be challenging due to platform constraints.

Supported Business Models

Wix supports various business models, including:

Simple Online Shops
Subscription Services
Dropshipping (with additional apps)

Wix eCommerce provides essential tools for creating a professional online store, enabling users to captivate their audience, drive traffic, and increase sales.

Overall, Wix is a solid choice for small businesses and startups looking to establish an online presence without a steep learning curve. However, businesses planning to scale significantly might find its limitations a bit restrictive.

5. Square Online

Square Online is a versatile platform for small business owners, evolving from its origins as a payment processor into a full-fledged ecommerce solution. It’s particularly appealing for those who need an easy-to-use interface with robust features.

Key Features

Free Plan: Offers a basic free plan to get started, though with limited ecommerce functionalities.
Seamless Payment Integration: Built-in payment processing with competitive transaction fees.
Integrated Sales Channels: Sell online, in-person, or through social media with ease.

Advantages

Ease of Use: Simple setup with intuitive tools, perfect for those not tech-savvy.
Mobile Accessibility: Manage your store from anywhere with the mobile app.
POS System: Native point of sale integration for seamless in-person transactions.

Square Online is a smart choice for small businesses looking to expand their reach without a hefty price tag. It combines simplicity with functionality, making it ideal for those new to ecommerce.

Pricing

Free Plan: Limited features but a great starting point.
Paid Plans: Lower transaction fees and additional features available.

Square Online is an excellent option for small businesses, especially those already using Square’s point of sale system. Its comprehensive suite of tools and ease of use make it a standout choice for entrepreneurs looking to grow their online presence.

6. BigCommerce

BigCommerce is a versatile eCommerce solution ideal for businesses aiming to expand without the hassle of complex setups. Its flexibility and robust features make it a top choice for small businesses looking to scale.

Key Features:

Built-in Marketing Tools: BigCommerce offers integrated SEO, email marketing, and promotional tools to help businesses reach a wider audience.
Multi-Channel Selling: You can easily sell on platforms like Amazon and eBay, expanding your market reach effortlessly.
Product Variants: It supports extensive options for product variations, allowing for detailed customization of your offerings.
Robust Analytics: The platform provides comprehensive reporting and analytics to help you make informed business decisions based on real-time data.
No Transaction Fees: Enjoy unlimited transactions without any additional fees, making it a cost-effective choice for growing businesses.

BigCommerce offers a unique blend of native features and the ability to integrate third-party apps, catering to both tech-savvy users and those who prefer a more straightforward approach. Its focus on security and scalability ensures that your online store can handle high traffic and transactions smoothly.

Pros:

Customizable Themes: With a drag-and-drop page builder, you can create a visually appealing store without needing design expertise.
Optimized Checkout: Features like one-click checkout integration streamline the purchasing process, enhancing customer experience.
Reliable Uptime: With a 99.99% annual uptime, you can trust that your store will be accessible to customers at all times.

For businesses looking to integrate flexible APIs and a strong headless commerce solution, BigCommerce provides the tools needed to extend and customize core components easily. Whether you’re a startup or an established brand, this platform supports your growth with its comprehensive suite of features and reliable performance.

7. Adobe Commerce Cloud

Adobe Commerce Cloud, previously known as Magento Commerce, stands out as a powerful eCommerce platform, especially for businesses seeking flexibility and scalability. This platform is a go-to for medium to large businesses aiming to craft a unique and personalized shopping experience.

Key Features

Highly Customizable: With access to the source code, businesses can tailor every aspect of their online store. This customization is perfect for those looking to create a unique buyer journey.
Multi-Store Management: Easily manage multiple storefronts from a single installation, making it ideal for businesses with diverse product lines.
Advanced B2B Capabilities: Designed to cater to B2B needs with features that support complex pricing structures and bulk ordering.

Pros

Integration with Adobe Products: Seamlessly connect with Adobe Experience Manager and Adobe Stock for a cohesive digital strategy.
Robust Partner Network: Access to a wide range of partners for development, design, and support.
Comprehensive Analytics: Gain insights into sales and customer behavior to refine marketing strategies.

Cons

Complex Setup: Requires a skilled development team to set up and maintain, which might not be feasible for small businesses.
High Costs: Initial setup and ongoing maintenance can be expensive, starting around $40,000.
Limited Support: Users often rely on community forums and third-party agencies for technical assistance.

Adobe Commerce Cloud offers unparalleled customization and scalability, but it demands a significant investment in both time and resources. Businesses must weigh the benefits of its advanced features against the complexity and costs involved.

For those considering ecommerce platforms and weighing their options, Adobe Commerce Cloud is a formidable choice, particularly for those with the resources to fully exploit its capabilities.

8. Salesforce Commerce Cloud

Salesforce Commerce Cloud is a heavyweight in the world of eCommerce, especially for large businesses that are already embedded in the Salesforce ecosystem. Its standout feature is its seamless integration with Salesforce’s suite of tools, making it a preferred choice for businesses looking to unify their operations across CRM, marketing, and sales.

Key Features

AI-Powered Personalization: With Salesforce’s AI, Einstein, businesses can offer their customers personalized experiences that feel tailor-made.
Scalability: Built for large-scale operations, it supports businesses as they grow and expand across multiple channels.
Enterprise Integration: Easily connects with other Salesforce products, enhancing the overall business workflow.

Pricing

Salesforce Commerce Cloud operates on a custom pricing model, which can be quite steep. Licensing fees usually range from 1% to 3% of a company’s gross merchandise value (GMV). This makes it a significant investment, generally suited for larger enterprises.

Pros and Cons

Pros

Robust Integration: Perfect for businesses already using Salesforce, offering a unified platform.
Advanced Features: Its AI and analytics tools are top-notch, providing deep insights and personalized customer interactions.
Omnichannel Capability: Supports selling across various platforms, both online and offline.

Cons

High Cost: The pricing model can be a barrier for small to medium-sized businesses.
Complexity: Requires technical expertise to fully leverage its capabilities.
Customization Challenges: Customizing features outside the Salesforce ecosystem can be difficult and costly.

Salesforce Commerce Cloud is a powerhouse for those who can afford its high price tag and have the technical resources to manage it. It’s not just about selling online; it’s about creating a cohesive, personalized shopping experience that spans all customer touchpoints.

For those interested in the latest updates, Salesforce announces new features for SMB eCommerce storefronts, including tools for quick onboarding and a low-code designer to create branded storefronts. These updates aim to simplify the user experience while offering powerful merchandising capabilities.

9. Commercetools

Commercetools is a headless ecommerce platform that originated in Germany and has since expanded globally. At its core, it’s designed for businesses that want to build a highly customized online store. This platform is particularly suited for enterprises with strong development teams.

Key Features

MACH Architecture: Commercetools utilizes a MACH (Microservices, API-first, Cloud-native, and Headless) architecture, allowing for a flexible, modular approach to ecommerce.
API-Only Platform: This approach means that businesses can create their own integrations and customizations, giving them the freedom to tailor their ecommerce solutions to specific needs.
Target Markets: Commercetools caters to B2B, B2C, and DTC markets, providing versatility in its application.

Pros

Custom Experience: Businesses can design a unique ecommerce experience tailored to their brand and customer needs.
Flexible Pricing: Pricing is determined based on individual customer requirements, making it adaptable to different business sizes and scopes.
Market Recognition: Known as a leader in the headless ecommerce space, commercetools is trusted by many large enterprises.

Cons

Complex Setup: Requires a robust development team to build and maintain the site, which can be resource-intensive.
Technical Debt: With great customization comes the risk of accumulating technical debt, complicating future updates and maintenance.
Limited Partner Ecosystem: Smaller range of partners compared to some competitors, which might limit collaboration opportunities.

Commercetools is a powerful choice for those who want to create a truly custom ecommerce platform. However, it demands technical expertise and a significant investment in development resources.

For a detailed comparison, check out the differences between BigCommerce and Commercetools to see how they stack up in terms of scalability and flexibility.

10. Ecwid

Ecwid is a nifty eCommerce tool that lets businesses plug an online store right into their existing website or social media pages. It’s like adding a shop to your online hangout without needing to be a tech wizard. Ecwid’s superpower is its flexibility, allowing you to sell stuff across different places like websites, social media, and online marketplaces.

Key Features

Easy Integration: You can quickly add an online store to any website or social media profile.
Responsive Design: The store templates look great on mobile devices, ensuring a smooth shopping experience for everyone.
Multi-Channel Selling: From one dashboard, you can sell on websites, Facebook, Instagram, Amazon, and more.
Secure Payment Options: Supports a variety of payment methods, making transactions safe for customers.
Built-in Marketing Tools: It has features for SEO, email marketing, and promotions to help boost sales and reach more folks.

Pricing Plans

Plan Name	Price per Month	Features
Free Plan	$0	Basic features
Venture Plan	$19	More advanced features
Business Plan	$39	Even more features
Unlimited Plan	$99	All features available

Ecwid is perfect for businesses that want to expand their sales channels without starting from scratch. It’s like giving your online presence a boost without the hassle.

If you’re looking to understand how consumer trends might affect ecommerce in 2025, Ecwid’s approach to multi-channel selling could be a game-changer.

Pros and Cons

Pros:

Easy to add to any website or social media platform.
Lets you sell in multiple places at once, like online, social media, and in-person.
Offers a free plan, which is great for small businesses or testing things out.

Cons:

Not as customizable as some standalone e-commerce platforms.
Some advanced features cost extra, which can add up.

Ecwid fits well with various business models, whether you’re running a simple online shop, offering subscriptions, or even a multi-vendor marketplace. However, keep in mind the potential integration challenges and feature limitations if you’re not on a higher-tier plan.

11. Weebly

Weebly, now part of the Square family, is a go-to choice for small businesses looking for an affordable e-commerce solution. With its easy drag-and-drop interface, even tech novices can set up a professional online store in no time. It’s designed for simplicity, making it perfect for individuals or small businesses just starting out.

Key Features

Drag-and-Drop Builder: Create your website with ease using Weebly’s intuitive builder.
Integration with Square: Seamless payment processing thanks to Square’s integration.
Mobile App: Manage your store on the go with Weebly’s mobile app.

Pricing Plans

Pro Plan: $12 per month
Business Plan: $25 per month

Pros and Cons

Pros

User-friendly interface
Affordable pricing
Good for small-scale businesses

Cons

Limited features for scaling up
Fewer third-party integrations

Weebly is great for small businesses that want to get online quickly without a hefty price tag. However, as your business grows, you might find its limitations in scalability a bit restrictive.

Supported Business Models

Simple Online Shop
File Sales

Weebly is a solid choice if you’re looking to start small and keep things simple, but for those planning to expand significantly, it might be worth considering other platforms that offer more robust features.

12. Magento

Magento, now part of Adobe Commerce, is a powerhouse in the eCommerce world, especially for medium to large businesses. It’s known for its high level of customization and flexibility, making it ideal for businesses that want a unique online presence. But, let’s be real, it’s not for the faint-hearted. Magento demands a certain level of technical expertise, which means it’s best suited for those with dedicated development teams.

Key Features:

Scalability: Handles large volumes of traffic and extensive inventories without breaking a sweat.
Advanced SEO Tools: Offers robust features to optimize your product pages for search engines.
Multi-Store Management: You can run multiple stores from a single Magento installation, which is a huge plus.
Robust Security: Includes advanced security features to keep your customer data safe.
Flexible Pricing Rules: Allows for customizable pricing strategies across different customer groups.

Pros:

Highly customizable for unique business needs.
Scalable for growing businesses.

Cons:

Complex setup and requires technical knowledge.
High costs for development and maintenance.

Pricing:

Open Source Version: Free.
Adobe Commerce Cloud: Custom pricing, usually starting at $22,000 per year.

Magento is a powerful open-source platform, but it’s not without its challenges. The complexity can lead to misconfigurations if not handled properly, and the responsibility for security and updates falls on you.

Risk Factors:

High Complexity: Requires significant technical resources to manage effectively.
Security Responsibilities: Self-hosting means you’re in charge of server security, updates, and compliance.

For businesses ready to tackle its steep learning curve, Magento offers a platform that can grow with them, providing the tools needed to create a truly customized shopping experience.

13. PrestaShop

PrestaShop is a top choice for small to medium-sized businesses aiming to build a unique online presence without breaking the bank. As an open-source eCommerce platform, it offers unparalleled flexibility for customization, though it does require some technical know-how.

Key Features:

User-Friendly Dashboard: PrestaShop’s interface is intuitive, making store management straightforward even for those new to e-commerce.
Extensive Add-Ons: Thousands of modules are available, allowing businesses to enhance their store’s functionality.
Multiple Payment Gateways: Supports a variety of payment options, ensuring smooth transactions.
Built-in SEO Features: Includes tools to help optimize your store for search engines.
Responsive Design: Offers mobile-friendly templates to ensure a seamless shopping experience across devices.

Pros

Free and customizable: The platform is free to use and offers a wide range of plugins and themes.
Ideal for tech-savvy users: Those with technical skills can fully control and customize their store.
Multi-language and multi-currency support: Helps businesses reach a global audience.

Cons

Requires technical skills: Managing PrestaShop involves hosting and technical management, which can be challenging for non-developers.
Limited support: Compared to hosted solutions, support is less comprehensive and often requires additional payment.

Pricing

Software: Free.
Hosting: Typically costs between $5 and $30 per month.

PrestaShop’s open-source nature means more control and customization, but it also demands more responsibility from the user. Balancing these factors is key to leveraging its full potential.

Supported Business Models

Simple Online Shop
Drop Shipping (with additional modules)
Subscription Services (with additional modules)
File Sales

PrestaShop is a robust choice for businesses ready to invest in a customizable and scalable e-commerce platform. However, the need for technical expertise and self-management can be a hurdle for some.

14. Lightspeed

Lightspeed is making waves in the ecommerce world with its versatile platform tailored for small to medium-sized businesses. It’s not just about selling products; it’s about creating a seamless shopping experience for customers and a robust backend for business owners.

Key Features of Lightspeed

Comprehensive Inventory Management: Lightspeed offers advanced inventory tools that help businesses keep track of stock levels, manage suppliers, and streamline order processing.
Integrated Payment Solutions: With Lightspeed, businesses can accept various payment methods, ensuring smooth transactions for customers.
Customizable Online Storefronts: Users can choose from a variety of templates and themes to create a unique shopping experience that aligns with their brand.

Why Choose Lightspeed?

User-Friendly Interface: The platform is designed to be intuitive, making it easy for business owners to manage their online stores without needing extensive technical knowledge.
Scalability: As your business grows, Lightspeed grows with you, offering features that support expansion into new markets and sales channels.
Analytics and Reporting: Gain insights into your business performance with Lightspeed’s comprehensive analytics tools, which help in making informed decisions.

Lightspeed reported total revenue of $277.2 million for Q2 2025, marking a 20% year-over-year growth that surpassed expectations. The net loss improved to $29.7 million, while the company achieved a positive Adjusted EBITDA of $14.0 million, raising its outlook for fiscal 2025.

Advantages of Using Lightspeed

Strong Community Support: Lightspeed has a vibrant community of users and developers who share tips, plugins, and customizations.
Multi-Channel Selling: Sell across various platforms, including social media and online marketplaces, all managed from a single dashboard.
Secure and Reliable: Lightspeed ensures that your ecommerce platform is secure, protecting both your business and your customers’ data.

Lightspeed’s commitment to improving its ecommerce solutions makes it a top choice for businesses looking to thrive in the digital marketplace. Whether you’re just starting out or looking to scale, Lightspeed offers the tools and support you need to succeed.

15. 3dcart

3dcart, now known as Shift4Shop, is a versatile eCommerce platform that caters to businesses of all sizes, but it holds particular appeal for B2B owners. This platform stands out with its robust set of features that streamline the online selling process.

Key Features

User-Friendly Dashboard: The interface is intuitive, making store management a breeze.
Extensive Add-Ons: Thousands of modules are available to add functionality as needed.
Multiple Payment Gateways: Supports a variety of payment options, ensuring flexibility for customers.
Built-in SEO Features: Helps improve search engine visibility right out of the box.
Responsive Design: Mobile-friendly templates provide a seamless shopping experience on any device.

Why Choose 3dcart?

Customizable Solutions: Tailor the platform to meet specific business needs with ease.
Strong Community Support: Benefit from a large community and ample resources for troubleshooting.
Scalable for Growth: Whether you’re a small startup or a growing business, 3dcart scales to fit your requirements.

With its comprehensive suite of tools, 3dcart empowers businesses to build, manage, and grow their online presence effectively. It’s a solid choice for those looking to enhance their eCommerce capabilities without the hassle of complex integrations or steep learning curves.

16. Volusion

Volusion has been around since 1999, starting as a web design agency before evolving into one of the first SaaS ecommerce platforms. It’s a tool primarily used by small to medium-sized businesses looking for a straightforward way to sell online. However, it’s not the most user-friendly platform out there. Users often need to know some HTML or CSS to make theme edits.

Pros

Access to over 1,000 apps via Zapier, allowing for a robust tech stack.
Unlimited product options and variants, great for businesses offering multiple sizes or colors.
Recognized as a pioneer in the SaaS ecommerce space.
24/7 customer support and a streamlined onboarding process.

Cons

Not very intuitive for beginners.
Experienced a significant security breach in 2019.
Filed for Chapter 11 bankruptcy in 2020 but continues to operate.
Limits on the number of products and GMV per year based on plan.
Lacks native blogging functionality, requiring integration with tools like WordPress.

Pricing

Volusion offers several pricing tiers:

Personal: $35/month
Professional: $79/month
Business: $229/month
Prime: Pricing based on gross merchandise value (GMV)

Volusion might not be the easiest platform to use, but it offers extensive customization options and a wide range of apps. For businesses that can handle a bit of complexity, it’s a solid choice.

If you’re exploring affordable ecommerce platforms, consider comparing Volusion with other top options like Shopify, WooCommerce, and BigCommerce to see which best fits your needs.

17. Big Cartel

Big Cartel is a popular choice for creative entrepreneurs and artists who want to sell their products online without getting bogged down by complex features. It’s designed for simplicity and ease of use, making it perfect for those who are just starting out or who have a small catalog of items.

Key Features

User-Friendly Interface: The platform is straightforward, with a clean dashboard that allows you to manage your store without any hassle.
Customizable Themes: While it offers simplicity, Big Cartel provides several themes that you can tweak to match your brand’s look.
No Listing Fees: You can list your products without worrying about additional fees, which is great for keeping costs down.

Why Choose Big Cartel?

Choosing Big Cartel is ideal for artists and makers who want a simple platform to showcase their work. It’s not overloaded with features, so you can focus on what matters most—your products.

For those who are more about creativity than commerce, Big Cartel offers a space where you can easily set up shop and start selling with minimal fuss. It’s about keeping things straightforward so you can concentrate on your craft.

Considerations

Limited Scalability: If you’re planning to grow your business significantly, you might find Big Cartel’s features a bit limiting as your needs expand.
Basic Analytics: While it provides some analytics, they are not as detailed as what you’d find on more robust platforms like BigCommerce.
Integration Options: Although it supports basic integrations, the range is narrower compared to other platforms.

In summary, Big Cartel is a fantastic starting point for small businesses or individual sellers focused on simplicity and ease of use. It’s best suited for those who need a quick, straightforward way to sell their products online without the complexity of larger eCommerce solutions.

18. Selz

Selz is a versatile ecommerce platform designed for entrepreneurs who want a simple yet powerful way to sell online. It offers a user-friendly interface that allows you to set up a store without any technical skills.

Key Features

Ease of Use: The platform is incredibly easy to navigate, making it perfect for beginners.
Customization Options: Selz provides various templates and design tools to help you create a unique online store that reflects your brand.
Integrated Payment Processing: With Selz, you can accept payments directly on your site, simplifying the checkout process for your customers.

Pricing

Selz offers flexible pricing plans that cater to different business needs. There’s a basic plan for startups and more advanced options for growing businesses. This makes it a suitable choice for discovering top ecommerce website builders and comparing features, advantages, disadvantages, and pricing to choose the ideal builder for your needs.

Pros and Cons

Pros:

Easy setup process
No transaction fees on any plan
Built-in marketing tools

Cons:

Limited advanced features compared to larger platforms
May require third-party apps for additional functionality

Selz is ideal for small businesses looking for an affordable and easy-to-use ecommerce solution. Its simplicity and efficiency make it a strong contender for those just starting in the online retail space.

19. ShopSite

ShopSite is a veteran in the ecommerce world, offering a reliable platform for small to medium-sized businesses. It might not have the flashiest interface, but it gets the job done effectively. ShopSite’s strength lies in its simplicity and straightforward setup process. You don’t need to be a tech wizard to launch your store.

Key Features

Easy Setup: No complex configurations; get started quickly.
SEO Tools: Basic tools to help your store rank better in search engines.
Mobile-Friendly: Ensures your store looks good on any device.

Pros

User-Friendly: Even beginners can navigate and manage their store with ease.
Affordable Plans: Offers competitive pricing for small businesses.
Reliable Support: Access to customer support for troubleshooting.

Cons

Limited Customization: Not as flexible as some competitors.
Outdated Design: The interface could use a modern touch.
Fewer Integrations: Limited third-party app support.

ShopSite is perfect if you’re looking for a straightforward, no-frills ecommerce solution. It might not have all the bells and whistles, but for many, that’s precisely the appeal. If you’re just getting started and need something simple and effective, ShopSite could be the right choice for you.

For those considering more advanced features, Shopify might be a better fit, offering a broader range of tools and integrations.

20. Zyro

Zyro is a rising star in the eCommerce world, especially for small businesses looking to establish a solid online presence without breaking the bank. Its user-friendly interface and affordability make it an attractive option for entrepreneurs.

Key Features of Zyro

Drag-and-Drop Builder: Zyro offers a straightforward drag-and-drop website builder, allowing even those with no coding skills to design a professional-looking store.
AI Tools: The platform includes AI-driven tools like a logo maker and content generator to help streamline the creative process.
SEO Optimization: Built-in SEO features help increase your store’s visibility on search engines, driving more traffic to your site.

Benefits of Using Zyro

Cost-Effective Plans: Zyro provides affordable pricing plans, making it accessible for small businesses with limited budgets.
Responsive Design: All templates are mobile-friendly, ensuring a seamless shopping experience across devices.
Integrated Marketing Tools: With integrated marketing features, businesses can easily run promotions and track their success.

Zyro might not have the same level of advanced features as some of its competitors, but its ease of use and affordability make it a viable choice for many small business owners.

Zyro holds a solid position among the best eCommerce platforms with a rating between 4.3 and 4.5, making it a reliable choice for small businesses venturing into the online market.

21. Jimdo

Jimdo is a fantastic option for small businesses, especially those on a tight budget and with pressing deadlines. It’s a straightforward platform that helps you get online quickly without much fuss. If you’re looking to set up an online store without breaking the bank, Jimdo might be your best bet.

Key Features of Jimdo

Ease of Use: Jimdo’s interface is intuitive, making it easy for anyone to build a website without coding skills.
Budget-Friendly: With affordable pricing plans, Jimdo is perfect for small businesses looking to establish an online presence without hefty expenses.
Responsive Design: All Jimdo templates are mobile-friendly, ensuring your site looks great on any device.

Why Choose Jimdo?

Quick Setup: You can have your site up and running in no time, thanks to Jimdo’s user-friendly setup wizard.
SEO Tools: Jimdo offers basic SEO tools to help your site rank better in search engines, crucial for attracting more visitors.
Reliable Support: Jimdo provides customer support to assist with any issues you might encounter.

For small businesses with limited budgets and tight deadlines, Jimdo offers an ideal solution for creating an online store. Its simplicity and affordability make it a top choice for entrepreneurs looking to establish a digital footprint.

If you’re interested in exploring ecommerce platforms suitable for small businesses in 2025, Jimdo is ideal for small businesses with limited budgets and tight deadlines, making it a great option to consider.

22. GoDaddy Online Store

GoDaddy, widely recognized for its domain registration and hosting services, also offers a practical ecommerce platform. It’s a straightforward choice for those already using GoDaddy for hosting, though it might not pack the punch of more specialized ecommerce solutions.

Key Features

Affordable Pricing: At just $16.99 per month, GoDaddy’s ecommerce plan is a budget-friendly option, especially when compared to pricier alternatives like Shopify.
Easy Integration: Seamlessly integrates with GoDaddy hosting, making setup a breeze for existing users.
User-Friendly Dashboard: Simplifies store management with intuitive navigation.

Pros

Simple Setup: Ideal for beginners, the setup process is quick and doesn’t require technical expertise.
Cost-Effective: A more affordable ecommerce plan compared to Shopify, catering to budget-conscious entrepreneurs.

Cons

Limited Features: While easy to use, it lacks the depth and advanced features found in other platforms.
Scalability Issues: As your business grows, the limited customization options might become a bottleneck.

GoDaddy’s ecommerce solution is perfect for small businesses or individuals starting out. However, if you’re planning for rapid growth, you might find its features a bit restrictive. It’s all about balancing cost with functionality.

23. Strikingly

Strikingly is a fantastic choice for those who want to build single-page websites effortlessly. It’s perfect for anyone looking to create a clean, visually appealing online presence without getting bogged down by complex features.

Key Features

Ease of Use: Strikingly’s interface is intuitive, making it easy for beginners to set up a site quickly.
Mobile Optimization: Every site you create is automatically optimized for mobile devices, ensuring a seamless user experience.
Built-in Analytics: Track your site’s performance directly from the dashboard without needing third-party tools.

Pricing

Strikingly offers a range of pricing plans to suit different needs. Here’s a quick overview:

Plan	Monthly Cost	Features
Free	$0	Basic features, Strikingly branding
Limited	$8	Custom domain, limited bandwidth
Pro	$16	Remove branding, multiple pages
VIP	$49	Priority support, advanced features

Strikingly is all about simplicity and effectiveness. If you’re looking to get your website up and running with minimal hassle, this platform is a solid choice. Whether you need a personal site or a landing page for your business, Strikingly makes it happen with style.

24. Webflow

Webflow is a standout choice for businesses aiming to create a robust digital presence with e-commerce functionalities. It’s particularly suited for those selling a limited range of products, thanks to its intuitive design capabilities and flexibility.

Key Features

Drag-and-Drop Design: Webflow’s interface allows users to build websites visually, offering a real-time view of changes.
CMS Capabilities: Manage content effortlessly with its powerful CMS, perfect for blogs and product catalogs.
Responsive Design: Create sites that look great on any device without extra coding.

Pros

Design Freedom: Unlike some platforms, Webflow offers extensive design flexibility, letting you customize every aspect of your site.
No Coding Required: You can achieve professional results without needing to write code.
Built-in Hosting: Webflow provides reliable hosting, ensuring your site is fast and secure.

Cons

Learning Curve: While powerful, Webflow can be a bit complex for beginners.
Pricing: It may be pricier than other platforms, especially for small businesses.

Pricing

Plan	Price per Month
Basic	$12
CMS	$16
Business	$36

Final Thoughts

Webflow is perfect for those who want a unique, custom site without the hassle of coding. Its e-commerce tools are solid, but it’s best for smaller product ranges. If design is your priority, Webflow might just be the right choice.

25. Tictail and more

Tictail was once a go-to platform for small businesses looking to establish an online presence with minimal fuss. It was known for its simplicity and user-friendly interface, making it a favorite among first-time entrepreneurs. Although Tictail has since been acquired and integrated into Shopify, its legacy of empowering small business owners lives on through the features it inspired.

The Tictail Experience

User-Friendly Setup: Tictail made it incredibly easy for anyone to set up an online store without needing technical skills.
Community Focused: The platform encouraged a community vibe, allowing sellers to connect and share tips with each other.
Customizable Stores: Offered a range of customization options so users could tailor their storefronts to match their brand.

Beyond Tictail: Exploring Other Platforms

While Tictail itself is no longer available, there are plenty of other platforms that have filled the gap, each offering unique features tailored to small business needs:

Zyro: Known for its affordability and ease of use, Zyro provides AI-driven tools to help businesses create stunning websites.
Jimdo: Offers a straightforward website builder with integrated e-commerce capabilities, perfect for small-scale operations.
Strikingly: Ideal for creating one-page websites that are both sleek and functional, great for showcasing products or services.

Final Thoughts

The e-commerce landscape is always evolving, with new platforms emerging to meet the diverse needs of small businesses. Whether you’re just starting out or looking to expand, there’s a solution out there that can help you reach your goals. Exploring and choosing the right platform is crucial for ensuring your business thrives in the competitive online market. Keep an eye on emerging trends and don’t hesitate to adapt to new technologies that can give your business an edge.

Wrapping It Up

So, there you have it. Picking the right e-commerce platform for your small business in 2025 isn’t just about following trends; it’s about finding what fits your unique needs. Whether you’re leaning towards Shopify for its ease of use or WooCommerce for its flexibility, the key is to choose a platform that aligns with your business goals. Remember, the right tools can make a world of difference in reaching your customers and growing your business. Take your time, explore your options, and don’t be afraid to try out a few platforms before settling on the one that feels just right. Here’s to your success in the digital marketplace!

Frequently Asked Questions

What are the top platforms for small businesses to sell online?

The best platforms for small businesses to sell online include Shopify, WooCommerce, Squarespace, Wix, and Square Online.

Which ecommerce platform is easiest for beginners?

Shopify is often considered the easiest platform for beginners because it offers a complete package with tools for online, in-person, and social media sales.

What features should I look for in an ecommerce platform?

Look for user-friendly setup, mobile compatibility, secure payment processing, SEO tools, and good inventory management.

Why is Shopify popular among small businesses?

Shopify is popular because it is easy to use, scalable, and offers many features like unlimited bandwidth, email marketing, and SEO tools.

How can I choose the right ecommerce platform for my business?

Consider your business needs, budget, and growth plans. Try out free trials to see which platform works best for you.

What makes an ecommerce platform secure?

A secure platform should have PCI-DSS compliance and provide SSL certificates to protect customer data during transactions.