Thinking about who has the most Pinterest followers? It’s a question many people ask when they’re trying to figure out what’s popular on the platform. Pinterest is a bit different from other social media sites, you know? Content there can stick around for ages, unlike a tweet that’s old news in minutes. This means good pins can get found way longer than posts on, say, Instagram or Facebook. So, if you’re trying to get your own stuff seen, or just curious about who’s really making waves, understanding the top accounts and what makes them tick is pretty important. Let’s take a look at who’s leading the pack in 2025.
Key Takeaways
- Joy Cho is a major player, leading with nearly 15 million followers.
- Other popular accounts include Maryann Rizzo, Poppytalk, and Mamas Uncut, each with millions of followers.
- Popular categories on Pinterest are food and drink, home decor, and travel.
- Most Pinterest users, about 85%, access the platform on their mobile devices.
- Pinterest content has a long lifespan, with pins often appearing in searches months after they’re posted.
1. Joy Cho
When you think about who’s really made a splash on Pinterest, Joy Cho, also known as Oh Joy!, has to be at the top of the list. She’s basically the queen of this visual platform, with a following that’s absolutely massive. It’s no surprise, really, considering her knack for curating beautiful and inspiring content across so many different areas.
Joy Cho has built a whole brand around her aesthetic, which is all about bright colors, cheerful patterns, and a generally positive vibe. She covers everything from home decor and party ideas to fashion and lifestyle tips. Her ability to translate trends into accessible, everyday inspiration is what makes her so popular.
It’s fascinating to see how she uses Pinterest not just to share pretty pictures, but to connect with her audience on a deeper level. People look to her for ideas for their own homes, events, and personal style. She really understands what people are searching for on the platform, whether it’s a specific color palette or a type of DIY project.
Her success really highlights how important a strong visual identity is on platforms like Pinterest. It’s not just about posting; it’s about creating a cohesive and appealing feed that draws people in and keeps them coming back for more.
Here’s a quick look at some of the areas where Joy Cho consistently shines:
- Home Decor: Always showcasing stylish and achievable room makeovers.
- Party Planning: From birthdays to holidays, her ideas are always festive and fun.
- Fashion & Accessories: Sharing chic outfits and must-have pieces.
- DIY & Crafts: Simple projects that add a personal touch to your life.
Joy Cho’s influence on Pinterest is undeniable, making her a must-follow for anyone seeking a daily dose of creativity and style. Her consistent presence and engaging content have solidified her spot as a top influencer on the platform, and it’s inspiring to see how she continues to evolve her brand. You can find a lot of her work and inspiration on her Pinterest profile.
2. Maryann Rizzo
Maryann Rizzo is a name that pops up a lot when you’re talking about popular Pinterest accounts. She’s really good at putting together boards that people seem to love, especially if you’re into home decor and lifestyle stuff. It feels like she just gets what makes a space feel cozy and stylish, you know?
Her success isn’t just about pretty pictures, though. It’s about how she curates ideas. Think about it: people go to Pinterest to find inspiration for their own lives, whether it’s redoing a room or just finding a new recipe. Maryann seems to hit that sweet spot by sharing things that are both aspirational and achievable.
It’s interesting to see how different creators build their following. While some focus on a single niche, Maryann seems to have a broader appeal, touching on several areas that many users are interested in. This approach helps her connect with a wider audience, making her account a go-to for many.
Building a strong presence on Pinterest often comes down to consistency and understanding what your audience is looking for. It’s a visual platform, so the quality and style of the pins really matter, but so does the overall organization of the boards.
She’s definitely one to watch if you’re curious about what makes a Pinterest account really take off. Her ability to consistently share engaging content makes her a standout. You can see how she uses different types of pins to keep things fresh and interesting for her followers, which is a smart way to maintain engagement. It’s a good example of how to really make your mark on the platform.
3. Poppytalk
Poppytalk has really carved out a unique space on Pinterest, becoming a go-to account for many users. They’ve managed to build a massive following, reaching an impressive 10.4 million followers, which speaks volumes about their content strategy. It’s not just about having a lot of followers, though; their monthly views sit at a solid 478k, showing consistent engagement from their audience.
What makes Poppytalk stand out? It seems to be their knack for curating visually appealing content that resonates with a broad audience. They cover a range of topics, but there’s a consistent aesthetic that ties it all together. Their success highlights the power of consistent branding and understanding what your audience wants to see.
It’s interesting to see how different accounts approach Pinterest. While some focus on specific niches like fashion or food, Poppytalk seems to have a more eclectic mix, which, in their case, works really well. This approach allows them to appeal to a wider demographic, drawing people in with diverse interests.
Building a strong presence on Pinterest often comes down to understanding the platform’s visual nature and consistently delivering high-quality, inspiring content. It’s a place where aesthetics matter, and accounts that master this tend to see significant growth.
For anyone looking to grow their own presence on the platform, studying accounts like Poppytalk can offer some great insights. They demonstrate how to maintain engagement and build a loyal community over time. Their ability to connect with millions of users is a testament to their effective content creation and understanding of the Pinterest ecosystem. You can find more about top influencers on Pinterest’s popular accounts.
4. Mamas Uncut
Mamas Uncut has carved out a significant niche on Pinterest, focusing on content that resonates deeply with parents and families. They’ve built a strong following by consistently sharing practical advice, creative ideas, and relatable experiences for modern parenting.
Their success on the platform is largely due to their ability to tap into the visual nature of Pinterest, offering a steady stream of inspiration for everything from quick weeknight meals to DIY craft projects for kids. They understand that parents are often looking for efficient solutions and engaging activities, and they deliver just that.
What makes Mamas Uncut stand out is their authentic voice and the community they’ve cultivated. It’s not just about pretty pictures; it’s about providing genuine support and ideas that make family life a little easier and a lot more fun.
Here’s a glimpse into the kind of content that keeps their followers engaged:
- Quick & Easy Recipes: Simple, family-friendly meals that don’t require hours in the kitchen.
- Crafts & Activities: Engaging projects for children of all ages, often using common household items.
- Parenting Tips & Hacks: Practical advice on everything from sleep training to managing picky eaters.
- Home Organization: Ideas for keeping family spaces tidy and functional.
Mamas Uncut really gets what it means to be a parent today. They share content that feels real, offering solutions and inspiration without adding to the pressure. It’s a go-to spot for anyone looking for practical, creative ideas to make family life smoother and more enjoyable.
Their strategic use of Pinterest allows them to reach a wide audience looking for exactly this type of content, making them a top account to follow for family-focused inspiration. You can see how brands leverage platforms like Pinterest for product launches and marketing, which is a smart way to connect with specific audiences. See how brands use Pinterest.
5. Food and Drink
When it comes to Pinterest, food and drink is a category that consistently pulls in a huge crowd. It’s no surprise, really. People are always looking for new recipes, whether it’s for a quick weeknight dinner or a special holiday feast. You’ll see everything from simple meal prep ideas to elaborate dessert creations.
The platform is a goldmine for culinary inspiration.
Here’s a peek at what’s trending:
- Quick & Easy Recipes: Think 30-minute meals, one-pan wonders, and minimal ingredient dishes.
- Healthy Eating: From plant-based meals to low-carb options and smoothie bowls, wellness in food is big.
- Baking & Desserts: Cakes, cookies, pies, and artisanal bread recipes are always popular, especially around holidays.
- Beverages: Craft cocktails, mocktails, coffee art, and unique tea blends get a lot of attention.
Many users turn to Pinterest specifically for meal planning and finding new dishes to try. The visual nature of the platform makes it easy to get a feel for a recipe before committing to making it. It’s a place where home cooks and aspiring chefs alike can discover and save ideas.
It’s interesting how long content stays relevant on Pinterest. A recipe you pin today could still be discovered by someone months from now, unlike other social media where things disappear so fast. This makes it a great place for food bloggers and brands to share their creations.
6. Home Decor
When it comes to making your living space look just right, Pinterest is a goldmine. So many people use it to get ideas for their homes, whether they’re starting a big renovation or just want to switch up a few things. It’s pretty amazing how many users, like 85%, say it’s the first place they look when starting a new project. That’s a huge number!
The platform really shines when it comes to home decor inspiration. Users aren’t usually searching for specific brands; they’re looking for a vibe or a solution to a design problem. This means smaller businesses and new designers have a real shot at getting noticed without a big marketing budget. Think about keywords like “minimalist apartment ideas” or “DIY wall art” – these are the kinds of searches that lead people to discover new styles and products.
Brands that do well here often partner with creators who understand the Pinterest aesthetic. It’s not about raw, everyday content like you might see on other apps. Instead, it’s about polished photos that feel aspirational, where even a simple item looks great. IKEA, for example, has gotten really good at this, showing off their furniture in beautifully styled shots that fit right in with what users expect to see. They focus on content that matches the platform’s visual standards, which is smart.
Users often feel positive when they’re on Pinterest, which is a big deal. If people feel good while browsing your content, they’re more likely to remember you, trust you, and maybe even buy from you later on. It’s a nice environment for brands to be in.
Here are a few popular home decor themes people are searching for:
- Cozy living room ideas
- Small bedroom organization
- Budget-friendly kitchen makeovers
- Outdoor patio styling
- Sustainable home materials
It’s clear that Pinterest is more than just pretty pictures; it’s a powerful tool for discovery and inspiration in the home decor world. If you’re looking to spruce up your place, you’ll definitely find something to spark your creativity on Pinterest for home ideas.
7. Travel
When it comes to travel inspiration, Pinterest is a goldmine. People flock to the platform to plan their next getaway, discover hidden gems, and get ideas for everything from packing lists to dream destinations. The visual nature of Pinterest makes it perfect for showcasing the beauty of different places.
Travel accounts often succeed by focusing on specific niches or types of travel. You might see boards dedicated to budget backpacking, luxury resorts, family adventures, or even specific regions like ‘European City Breaks’ or ‘Southeast Asia Adventures’.
Here’s a look at what makes travel content popular on Pinterest:
- Inspirational Photography: High-quality images of stunning landscapes, unique architecture, and vibrant cultures are key.
- Practical Tips & Guides: Think ‘How to Pack for a Week in Italy,’ ‘Best Street Food in Bangkok,’ or ‘Top 10 Free Things to Do in Paris.’
- Itinerary Planning: Users love pre-made itineraries that break down trips day by day, making planning much easier.
- Accommodation Spotlights: Showcasing unique hotels, cozy Airbnbs, or even glamping sites.
Many users treat Pinterest like a digital scrapbook for their travel dreams. They save pins that represent places they want to visit, experiences they want to have, and even specific restaurants or activities they want to try. This makes it a powerful tool for travel brands and influencers looking to connect with an audience actively planning their next trip.
8. Health and Fitness
When it comes to staying healthy and active, Pinterest is a goldmine for inspiration. Users flock to the platform to find everything from quick workout routines to detailed meal plans. It’s a place where people look for practical advice and visual guides to improve their well-being.
The health and fitness category is consistently one of the most popular on Pinterest. This isn’t surprising, given how visual many fitness concepts are. Think about it: seeing someone demonstrate a yoga pose or a healthy recipe makes it much easier to understand and replicate.
Here are some of the top ways people use Pinterest for health and fitness:
- Workout Ideas: From bodyweight exercises to gym routines, users save pins for quick workouts they can do at home or on the go.
- Healthy Recipes: Meal prep ideas, low-calorie snacks, and dietary-specific recipes are incredibly popular.
- Mindfulness and Mental Health: Many users seek out tips for stress reduction, meditation guides, and positive affirmations.
- Fitness Challenges: Finding accountability partners or joining online fitness challenges often starts with a pin.
Many users find that the visual nature of Pinterest makes it easier to stick to their health goals. Seeing saved pins of healthy meals or workout routines acts as a constant reminder and motivator throughout the day.
It’s interesting to see how trends emerge here. For instance, a new type of exercise or a specific diet might gain traction rapidly through user-generated content and popular pins. This makes it a dynamic space for anyone looking to discover new ways to stay fit and eat well. If you’re looking to get started, exploring popular fitness boards can give you a great overview of what’s trending and effective for many users.
9. Women’s Fashion
When it comes to women’s fashion on Pinterest, it’s a massive hub for inspiration and shopping. Users are actively planning purchases, with a huge percentage using the platform to discover new styles and products. It’s not just about looking; it’s about doing. People are saving ideas for outfits, specific events, or even just a general wardrobe refresh.
What’s really interesting is how many people use Pinterest to plan for big life moments. For women, this often translates into planning outfits for weddings, vacations, or even just everyday life. The visual nature of Pinterest makes it perfect for this kind of planning.
Here’s a quick look at what’s trending:
- Seasonal Style Guides: Think spring dresses, summer swimwear, fall layering, and winter coats.
- Occasion Wear: From wedding guest dresses to casual weekend looks.
- Accessory Focus: Bags, shoes, jewelry – the details matter!
- Sustainable Fashion: More and more people are looking for eco-friendly and ethical clothing options.
The platform really shines when it comes to bridging the gap between inspiration and actual buying. Many users report making purchases directly after seeing something they liked on Pinterest, making it a powerful tool for fashion brands and shoppers alike. It’s a place where trends are discovered and often, acted upon quickly.
10. Hair and Beauty
The hair and beauty space on Pinterest is a constant buzz of activity. People flock to the platform for everything from the latest skincare routines and makeup tutorials to hair color inspiration and styling tips. It’s a place where trends emerge and are quickly adopted, making it a go-to for anyone looking to refresh their look or discover new products. Visual appeal is everything here, and creators who can showcase transformations or detailed product reviews with high-quality images and videos really stand out.
When it comes to what’s trending, you’ll often see a mix of:
- Everyday makeup looks that are achievable for most people.
- Advanced skincare techniques and ingredient breakdowns.
- Hair color transformations, from subtle balayage to bold, vibrant shades.
- Product reviews that offer honest opinions and demonstrate usage.
- DIY beauty treatments that users can try at home.
It’s interesting how users approach this category. Many are looking for solutions to specific problems, like managing frizzy hair or finding the best anti-aging serum. Others are simply browsing for aesthetic inspiration. This makes it a fantastic area for brands to connect with potential customers by offering helpful advice and showcasing their products in action. Brands that focus on authenticity and provide genuine value tend to build a loyal following. For instance, a brand might partner with influencers to create content that highlights how their products fit into a daily routine, which can be a powerful way to drive sales.
The visual nature of Pinterest means that even complex beauty routines can be broken down into easy-to-follow steps. This makes it an ideal platform for tutorials and step-by-step guides that users can save and revisit. The longevity of pins also means that evergreen content, like foundational skincare advice, can continue to attract new audiences long after it’s first posted.
Wrapping Up Our Pinterest Journey
So, there you have it. Pinterest continues to be a major player, especially for visual inspiration and shopping ideas. While Joy Cho still holds a strong lead in followers, the platform itself is constantly evolving. With most users on mobile and a significant chunk looking for ideas on what to buy, brands have a real chance to connect. Remember, content here sticks around way longer than on other sites, so good pins can keep working for you. Whether you’re a business owner or just curious about what’s popular, keeping an eye on these trends and who’s leading the pack is definitely worthwhile.
Frequently Asked Questions
How long do Pins stay on Pinterest?
Pins can show up in searches for months after they’re posted, which is much longer than posts on other social media. On average, a Pin can last about 110 days, compared to just minutes or hours for posts on platforms like Twitter or Facebook.
What age group uses Pinterest the most?
Pinterest is popular with many age groups, but it’s especially liked by people between 18 and 34 years old. However, a good number of people in their 30s and 40s also use it a lot.
Which country uses Pinterest the most?
The United States has the most people using Pinterest. While many other countries use it too, the US has a much larger share of the users.
What are the most popular topics on Pinterest?
People on Pinterest really love looking for ideas about food and drinks, home decorating, and travel. These categories are usually the most popular.
Why is Pinterest good for businesses?
Pinterest is great for businesses because people often use it to find things they want to buy or get ideas for projects. When people see something they like, they save it, which helps brands get noticed for a long time.
Are most Pinterest users male or female?
Most people on Pinterest are women, making up a large majority of the users. However, the number of men using the platform has been growing steadily.