Sales pitches have come a long way. In 2025, it’s not about rattling off a rehearsed speech—it’s about having a real conversation. Buyers are more informed and expect you to understand their needs before you even reach out. With most sales happening through digital channels, you have to be quick, clear, and a little creative. In this article, we’ll walk through seven practical examples of pitches you can use for nearly any business situation. Whether you’re calling, emailing, or sending a video message, these ideas will help you connect and stand out.
Key Takeaways
- Personalize every pitch—show you know the person or business you’re reaching out to.
- Keep your message short and easy to understand; skip the fluff and jargon.
- Try new channels like video or voice notes to make your pitch feel more human.
- Tell a story or share a real example to make your pitch memorable.
- Always end with a clear next step, so the person knows what to do if they’re interested.
1. The Conversational Cold Call
Cold calling gets a bad rap for feeling robotic, but in 2025, the top sales pros are doing it differently. They know it’s all about conversation, not a canned pitch. The real secret? Make the call feel friendly and personal from the very start. One simple trick: mention a recent positive event at their company, so you kick things off on a note that’s actually about them — not you. For example, try bringing up a recent win at their business when you introduce yourself. It catches their attention and shows you’ve done your homework.
Here are the key steps that smart cold callers follow now:
- Open with a friendly tone — small talk matters more than ever.
- Personalize right away. Reference something specific to show you’re not dialing at random.
- Ask questions. Make it clear this isn’t a lecture.
- Listen first, pitch second. Use what they say to guide your response.
- Mention a short, punchy value point — stats or a quick outcome from clients work well here.
- Always wrap up with a clear call to action ("Would you like to set a follow-up chat next week?").
The best cold calls feel like real conversations, not sales speeches. When you’re genuinely curious about their needs, the person on the other end is more likely to open up.
You don’t need to be perfect; just be real. A warm, tailored cold call leaves a better impression than any perfectly memorized pitch, every time.
2. The Personalized Email Outreach
The personalized email outreach is still a go-to in 2025. Inbox overload hasn’t changed, but standing out with a truly personalized note can shift the odds in your favor. Instead of shooting off a bland, catch-all message, the most effective pitches feel one-to-one, even when sent at scale.
Here’s how to do it right:
- Research something specific about the person or their business—maybe it’s a recent expansion, a product launch, or a common pain point in their industry.
- Craft a subject line using what you learned, like “Quick idea for [ProspectCompany]” or "Saw your post on [specific topic]". This can bump open rates up dramatically.
- Open the email with honesty: let them know upfront why you’re writing. Dropping the usual sales mask can be surprisingly disarming.
- Zero in on one problem you can help with. Add a relevant proof point, like a short case study or a benefit a similar customer achieved.
- End with a simple question. Make it easy for them to say yes—a small ask like sharing their thoughts or getting a useful resource often works best.
- Keep it direct and no longer than a few short paragraphs
- Admit you’re prospecting, but show you’ve done your homework
- Give before you ask: offer something relevant up front (case study, insight, template)
Most of the time, what grabs attention isn’t a clever subject line or fancy formatting—it’s the sense that you aren’t just lumping them in with everyone else.
If your business includes e-commerce or loyalty programs, you can boost response rates by mentioning tailored offers or exclusive discounts. These personalized discount strategies make your pitch more relevant and increase the chance for a reply.
3. The LinkedIn Voice Note Pitch
Reaching out to someone on LinkedIn can feel awkward—everyone’s busy, and inboxes get pretty messy. But in 2025, dropping a quick voice note can make you stand out. Most folks aren’t expecting it, so your message doesn’t get swallowed up by all those unread InMails.
Here’s why a LinkedIn voice note works:
- It’s personal. They hear your real voice, not just some block of generic text.
- It’s convenient. Listen now or later—no pressure.
- It uses social context. If you mention their recent post or comment, they know you actually pay attention.
- It starts a conversation—not a lecture.
A killer voice note is short, friendly, and specific. If you just say, “Hey, saw your comment on scaling sales. Got one quick idea I think could boost your team’s results—when’s a good time for a five-minute chat?” you’ll catch attention without being pushy.
Remember: your goal isn’t to sell on the spot. You just want a reply, or even a quick thumbs-up, so you can keep talking.
Honestly, people value little gestures like this because they feel more real. If you time it right—like after someone posts about a relevant challenge—you might even get a response before your second coffee kicks in.
4. The Data-Driven Video Message
Personal video pitches are starting to look like the most effective way to get noticed in 2025. People are far more likely to engage with a quick, clear video than a wall of text. Not only does a short, personal video stand out in a crowded inbox, but showing real numbers grabs attention for anyone who wants results. If you nail it, a video pitch can start a conversation before you even get to a meeting. For those searching for examples, it’s useful to look at some of the best business pitch videos to get inspired about what works and what doesn’t.
Why go data-driven? Numbers cut through noise and give credibility. Instead of just saying "We help you save time," showing a before-and-after metric, or highlighting a key stat, is proof. Picture this scenario: you send a 90-second screen-recorded walkthrough of your analytics tool to a retail exec. You open with their challenge (e.g., their site’s generic homepage), highlight a stat ("30% of online retail sales come from personalized recommendations"), then show your software displaying how different users see recommended products. Finally, you connect the dots to potential revenue for their exact business. That’s a pitch that gets remembered.
Key steps to make your data-driven video work:
- Research your prospect: Use their public data, recent news, or industry benchmarks.
- Personalize your intro: Greet by name, mention their situation, and set the context for your stats.
- Visualize numbers: Pull up a chart, show past results, or display live reporting within your tool.
- Be brief: Under two minutes works best. Think "teaser," not "full demo."
- Close with a clear ask: Invite them to book a call, or reply with thoughts.
| Example Metric | Before Tool | After Tool | Percent Change |
|---|---|---|---|
| Report Generation Time | 20 hours/mo | 4 hours/mo | -80% |
| Site Conversion Rate | 1.4% | 2.2% | +57% |
A strong video message is about trust and relevance. If you show up on-screen, speak directly, and put real business numbers up front, you build both. The numbers tell your story, and your face makes it memorable.
5. The Storytelling Product Demo
When it comes to showing off what your product can actually do, sometimes just listing features falls flat. People remember stories, not statistics. The most effective product demos in 2025 are the ones that turn your pitch into a small, relatable story. For example, Office 365’s demo uses Ms. Coleman—a character who feels familiar and real—to connect with viewers and walk them through the tools in a way that just makes sense (Office 365’s demo video).
Here’s how you can build your own storytelling demo:
- Start with a character your prospect relates to (maybe it’s themselves, or someone like them)
- Highlight a common pain point or frustration
- Walk through how your product solves that problem, as if you’re telling a day-in-the-life story
- Show real outcomes—either data, quick wins, or emotional relief
- End with a clear, simple action: "Imagine if this was your story."
Stories are sticky—research shows people are way more likely to remember a story than a string of facts. Adding even small details, like a name or a moment of frustration, is often enough to trigger that emotional memory. It’s not about being dramatic; it’s about being human.
Focusing your demo around a story helps people see themselves in the situation—which makes the solution feel personal, not generic.
If you want to add a layer of trust, sprinkle in social proof:
- Quick testimonial snippets from real users
- Short before-and-after results (even rough numbers are enough)
- Any proof that others have taken this same journey, and come out better for it
Not every pitch calls for a dramatic narrative, but even a simple start—"Let me tell you about someone in your shoes"—can make the difference between a pitch your customer forgets, and one that actually leads to a decision.
And one subtle trick: use visuals wherever possible. Whether that’s a simple graph, a workflow chart, or just sharing your screen, visuals help lock that story into memory.
6. The Networking Event Elevator Pitch
Grabbing someone’s attention at a busy networking event isn’t easy. Picture the noisy room and a stream of new faces—you have just seconds to make a real impression. An elevator pitch at an event isn’t about giving your entire history; it’s about sharing just enough to spark interest and open the door for more conversation. The best pitches at these events are short, clear, and memorable, focused on what you do and how it helps.
Here’s how you can craft a tighter pitch that works in almost any networking situation, especially with short attention spans making things trickier every year:
- Start with a friendly introduction and relate to the person: Mention what sparked your interest in talking to them, if possible (their company, role, or a recent announcement).
- Describe simply what you (or your business) do—avoid buzzwords and long-winded titles.
- Highlight one key result or benefit your work delivers, not just a feature. Make it something the other person would care about.
- Ask a thoughtful question or close with a next step. This could be as smooth as, “Do you ever run into that issue at your company?” or “Would love to hear how you handle it!”
Remember: Networking pitches work best when they lead to conversation, not when they feel like a sales pitch. Most missed connections happen because people overcomplicate things or forget to listen.
For more practical examples and tips to fine-tune your next elevator speech, check out craft an effective elevator pitch. A little practice goes a long way—don’t be afraid to test different versions and see what sparks genuine interest.
7. The Multi-Touch Follow-Up Sequence
Getting a sale rarely wraps up after just a single conversation—most of the time, it takes several carefully-timed interactions before someone’s ready to buy. Persistence, not pushiness, is what gets results. The truth is that 80% of deals will need five or more touchpoints, but almost half of reps give up after the first try. Now more than ever in 2025, people expect you to reach out across multiple platforms—email, phone, text, and even LinkedIn.
Here’s what a modern multi-touch follow-up sequence might look like:
- Start with a follow-up email: Gently check in and address any earlier questions or concerns.
- Follow up by phone: If there’s no reply, leave a short voicemail that references the email.
- Send a text message: Briefly mention you’re available, and remind them about the previous attempts to connect.
- Engage on LinkedIn: Send a useful article or drop a quick message—not just a sales pitch—to show you’re thinking about their needs.
- Mix up timing and medium: Switch the time of day or platform to increase your odds of catching them at a better moment.
Each of these steps should provide value or new information, not just a repeat of “checking in.” Customers are used to ignoring generic outreach, but tailor-made touches in their preferred format show you’re paying attention.
| # of Follow-Ups | Average Response Rate |
|---|---|
| 1 | 10% |
| 3 | 35% |
| 5+ | 80% |
Staying professional, polite, and helpful in every message is key—showing you want to solve their problem, not just make a sale.
Remember, every buyer is different. The number of touchpoints before closing a deal isn’t fixed. It depends on timing and how each interaction supports the buyer’s decision (how sales touchpoints vary). If you’re structured, patient, and keep each message relevant, you boost your odds of moving from ignored emails to actual conversations—and eventually, to signed contracts.
Wrapping Up: Your Pitch, Your Way in 2025
So, there you have it—seven pitch examples for just about any business moment you might face in 2025. If there’s one thing to remember, it’s that the best pitch feels more like a chat than a speech. People want to be heard, not just sold to. Whether you’re reaching out by email, hopping on a video call, or meeting someone at a conference, keep it short, clear, and focused on what matters to them. Try out different formats, tweak your message, and don’t be afraid to experiment. The tools and channels might change, but being genuine and helpful never goes out of style. Practice, pay attention to what works, and keep learning. That’s how you’ll stand out—no matter what the future brings.
Frequently Asked Questions
What is a sales pitch?
A sales pitch is a short message or talk that tries to convince someone to buy a product or service. It can be given in person, over the phone, by email, or even on social media. The goal is to show how what you’re offering can help solve a problem or make life easier for the person you’re talking to.
Why is it important to keep a pitch like a conversation?
People don’t like being talked at—they want to be part of the discussion. When you make your pitch feel like a conversation, you invite the other person to share their thoughts and questions. This makes them more likely to listen and trust you.
How can I make my pitch stand out in 2025?
To stand out, use new ways to reach people, like video messages or voice notes on LinkedIn. Make sure your message is personal and talks about the buyer’s needs. Also, keep it short and clear, since most people are busy and have short attention spans.
What should I include in my sales pitch?
Your pitch should explain the main benefit of your product or service, not just what it does. Use simple language, share a story or a surprising fact if you can, and always end with a clear next step, like asking for a meeting or sending more info.
How many times should I follow up after my first pitch?
Most sales need more than one try. It’s common to follow up at least five times, using different ways like email, phone, or LinkedIn. The key is to be polite and add something helpful each time, not just repeat the same message.
How can I practice and improve my sales pitch?
Practice your pitch with friends, family, or coworkers. Ask for honest feedback and try to make it sound natural, like you’re having a real conversation. You can also record yourself and listen back to see where you can improve. The more you practice, the more confident you’ll become.