Email marketing is still a big deal for businesses in 2025. With billions of people using email, it’s a solid way to connect with customers. But just sending emails isn’t enough. You need the right tools to make your campaigns work, from designing them to seeing how well they do. This guide looks at some of the top email campaign management tools out there to help you pick the best one for your needs, no degree in marketing required.
Key Takeaways
- Email marketing remains a powerful channel for customer engagement and revenue in 2025.
- Effective email campaigns require tools for automation, design, and performance tracking.
- Choosing the right tool depends on your business type, like e-commerce or service-based.
- Always test platforms using free trials before committing to a paid plan.
- Look for tools with good deliverability rates (over 90%) and responsive customer support.
1. Braze
Braze is a platform that really focuses on customer engagement across different channels. It’s not just about email, though that’s a big part of it. They aim to help you connect with your audience wherever they are, whether that’s through their inbox, an app notification, or even SMS. This makes it a good choice if you’re looking to build a more connected experience for your customers.
One of the things that stands out is their approach to data. Braze pulls together customer information from various touchpoints, giving you a clearer picture of who you’re talking to. This data can then be used to send more relevant messages. It’s all about making your marketing feel personal, not just automated.
Here are some of the key features you’ll find:
- Marketing Automation: Set up complex customer journeys based on user behavior.
- A/B Testing: Test different versions of your emails to see what works best.
- REST API: Connect Braze with your other systems for custom integrations.
- Social Media Integration: Link your social channels to your campaigns.
Braze is built for companies that want to manage customer relationships across multiple channels, not just email. They provide tools to make those interactions feel more natural and timely.
When you’re thinking about how to get the most out of your email campaigns, considering a platform that can also handle push notifications and other messages is smart. Braze allows marketers to enhance email campaigns by integrating push notifications, demonstrating the value of a provider that is natively cross-channel and channel-agnostic cross-channel capabilities. This means you can create a more unified message for your customers.
2. Klaviyo
Klaviyo really shines when it comes to e-commerce. If you’re running an online store, this is a tool you’ll want to pay attention to. It’s built from the ground up with sales in mind, and it shows. They’ve got specific features tailored for different types of businesses, like retail, wellness, and even restaurants, which is pretty neat.
One of the standout things about Klaviyo is how much it can do right away, without needing a ton of extra add-ons. Plus, it plays well with lots of other software you might already be using, making it easier to keep everything connected. And the reporting? It’s seriously good. You get a clear picture of what’s working and what’s not, which is super helpful for making your campaigns better.
Who It’s For
Klaviyo is a great fit for businesses that are serious about using email to drive sales, especially those in the e-commerce space. If you want to understand your customers better and send them messages that actually convert, this platform is worth a look. It’s not just about sending emails; it’s about building relationships that lead to more purchases.
Why We Picked It
Klaviyo is a full-featured platform for email marketers focused on sales. In addition to its robust e-commerce features, the company offers targeted solutions for the retail, wellness, and restaurant industries. Klaviyo provides a comprehensive feature set out of the box, and it supports a wide range of integrations with third-party software to enhance your campaigns. What’s more, it has some of the best reporting and analytics capabilities of any email marketing tool we’ve tested.
Key Features
- Advanced Segmentation: Slice and dice your audience based on purchase history, website activity, and more.
- Automated Workflows: Set up emails that trigger based on customer actions, like abandoned carts or welcome series.
- Personalization: Tailor messages with customer data for a more relevant experience.
- Reporting and Analytics: Get deep insights into campaign performance and customer behavior.
- Integrations: Connects with many popular e-commerce platforms and other business tools.
Klaviyo makes it easy to connect your data and send targeted emails that actually get results for your business.
If you’re looking to improve your email marketing, checking out Klaviyo’s features is a smart move.
3. Bloomreach
Bloomreach is a platform that really bridges the gap between commerce and marketing, and it does it with some pretty smart tech. If you’re running an e-commerce business, you’ll probably find its approach to email marketing quite useful. It’s not just about sending emails; it’s about making sure those emails are actually relevant to each person getting them.
One of the standout features is its AI-powered content optimization. This means the system looks at how people interact with your brand and then automatically tweaks the content in your emails to better suit them. Think personalized product recommendations or special offers that actually make sense for that specific customer. It’s like having a personal shopper for every email you send.
The platform aims to unify customer data, making it easier to understand who your customers are and what they want. This unified view is key to sending messages that hit the mark.
Bloomreach also brings advanced merchandising capabilities right into your email campaigns. This isn’t just about adding products; it’s about strategically placing them to encourage engagement and sales. Plus, its customer data platform (CDP) functionality helps create a single, clear picture of each customer by pulling data from various sources. This makes segmentation and targeting much more effective. They also have solid A/B testing tools, which are great for fine-tuning your campaigns over time to see what works best.
Here’s a quick look at what makes Bloomreach stand out:
- AI-driven content personalization: Tailors email content based on individual user behavior.
- Advanced merchandising: Integrates product discovery and promotion directly into emails.
- Unified customer profiles: Built-in CDP for a complete view of your audience.
- Sophisticated A/B testing: Tools for continuous campaign improvement.
For businesses looking to improve their multichannel marketing strategies, Bloomreach offers a way to make email a more powerful part of that mix.
4. Dotdigital
Dotdigital is a solid choice if you’re looking for a platform that handles marketing across different channels, not just email. It’s got some pretty robust automation features that let you build out customer journeys with a visual builder, which is nice because you can actually see how your campaigns will flow.
One of the standout things is how well it plays with e-commerce platforms. If you’re running a store on Shopify, BigCommerce, or something similar, Dotdigital usually integrates pretty smoothly. This makes it easier to pull in customer data and trigger emails based on things like purchases or abandoned carts.
They also put a good amount of focus on making sure you stay compliant with privacy rules, which is a big deal these days. Plus, their segmentation tools are pretty advanced, letting you get really specific with who you’re sending emails to, using things like RFM analysis.
Building effective email campaigns often comes down to understanding your audience deeply and segmenting them effectively. Dotdigital provides the tools to make that happen, allowing for more targeted and relevant communication.
Here’s a quick look at what makes Dotdigital stand out:
- Visual Journey Builder: Design complex automated campaigns with an easy-to-understand visual interface.
- Advanced Segmentation: Utilize RFM (Recency, Frequency, Monetary) modeling and other criteria to create highly targeted audience segments.
- E-commerce Integrations: Connects with major e-commerce platforms for better data syncing and campaign triggers.
- Compliance Tools: Built-in features to help manage global privacy regulations.
If you’re trying to figure out how to use data to find new customer groups or improve your campaigns, looking into data-driven marketing strategies is a good idea, and Dotdigital can help with that.
5. Salesforce Marketing Cloud
Salesforce Marketing Cloud is a big player in the enterprise email marketing space. It really shines when you need to connect your marketing efforts with your sales team, thanks to its tight integration with other Salesforce products. This means you get a more unified view of your customer interactions, from the first marketing touchpoint all the way through to the sale.
Best Features
- Unified Customer View: Keep track of customer interactions easily with Salesforce’s built-in CRM, giving you a real-time, 360-degree look at leads and customers.
- Task Automation: Save time by automating marketing tasks and workflows. Salesforce can handle emails, social media posts, and follow-ups, so you don’t miss any opportunities.
- Advanced Segmentation: Create personalized messages for your audience by using sophisticated tools to segment your customer base.
- Einstein AI: This AI analyzes customer data to predict what they might do next, suggests actions, and helps personalize content for each individual lead.
Limitations
- Cost: Salesforce can be quite expensive, which might make it a tough choice for smaller businesses.
- Complexity: Some users find that having too many integrated systems can sometimes slow the platform down or lead to more technical glitches.
Pricing
- Starter Suite: $25 per user per month.
- Pro Suite: $100 per user per month.
The platform’s strength lies in its ability to connect marketing and sales data, providing a holistic view of the customer journey. This makes it a strong contender for larger organizations that need robust capabilities and extensive integration options.
6. Campaign Monitor
Campaign Monitor is a pretty straightforward email marketing tool. It doesn’t try to do everything like some of the bigger platforms out there; it focuses on composing emails, setting up campaigns, and tracking how they do. It’s a good choice if you just need the basics done well. You can get started pretty quickly, even if you’ve never done email marketing before.
Who It’s For
This tool is best suited for smaller businesses or those just dipping their toes into email marketing. It doesn’t have all the fancy extras that some competitors offer, but that’s actually a plus if you want something simple to get campaigns out the door. It’s designed to help you run basic email campaigns without a lot of fuss. Just don’t expect it to handle really complex marketing strategies as your business grows.
Campaign Monitor offers a few key features that make it stand out for its intended audience:
- An easy-to-use drag-and-drop email builder with pre-made templates.
- Tools for setting up automated email sequences to guide customers.
- Ways to divide your audience into smaller groups for more targeted messages.
- Reports that show you how your emails are performing.
If you’re looking for a tool that keeps things simple and effective for sending out newsletters and basic promotional emails, Campaign Monitor is definitely worth a look. It helps you grow your online business quickly without overwhelming you with too many options.
7. Mailchimp
Mailchimp has been around for a while, and honestly, it’s a pretty solid choice, especially if you’re just getting your feet wet with email marketing. It really does try to make things fun, which is a nice change of pace. You can build emails without needing to know any code, which is a big plus for a lot of people. They also have these automation features that can save you a ton of time, like sending out welcome emails automatically or reminding people about stuff they left in their online cart.
One of the things I really like is how you can sort your audience. You know, like sending different messages to people based on what they’ve bought or what they seem interested in. It makes the emails feel more personal, and people tend to respond better to that.
Mailchimp really shines when it comes to its user-friendly interface. It’s designed to be accessible, even for those who aren’t tech wizards. This makes it a great starting point for small businesses or individuals looking to get into email marketing without a steep learning curve.
They’ve also got a bunch of templates to get you started, and you can connect it with other apps you might be using. It’s not the most advanced tool out there for super complex stuff, but for most common needs, it does the job well.
Best features
- Easy drag-and-drop email builder.
- Automation for common tasks like welcome emails and abandoned carts.
- Audience segmentation for personalized messaging.
Mailchimp
Mailchimp combines email marketing, CRM, and website building tools in one platform. Since its acquisition by Intuit, the service has added AI-powered automation and multichannel marketing features, while increasing its prices across all plans.
Key Features
Mailchimp fits companies that prioritize ease of use over advanced customization, especially those starting with basic campaigns and planning to scale up their marketing efforts.
- Customer Journey builder with automation workflows
- AI-powered content optimization and send-time recommendations
- Built-in CRM and audience segmentation tools
- Over 100 pre-built email templates
- Website and landing page builder
- Campaign Manager with visual calendar
- Multivariate testing (Premium plan)
- Mobile apps for iOS and Android
- Social media integration (Facebook and Instagram)
- E-commerce platform integration
Best Suited For
Small to medium-sized businesses that want to manage email, social media, and e-commerce marketing from one platform.
Ratings and reviews
Capterra rating: 4.5/5
A Capterra user, Susie, shared: "I’ve been using Mailchimp on and off for about 6 years. As a brand strategist, I use it for my personal brand use and often interact with it for my clients. It is easy to use and set up; I like the user-friendliness of it and often recommend it to brands that want a visually engaging, easy-to-use email service."
Mailchimp is a breath of fresh air, and their fun and quirky branding, paired with some solid, user-friendly features, have helped it quickly become the world’s most popular email marketing service. Their free account used to be very generous, providing you with 10,000 emails a month for up to 2,000 contacts. However, this all changed when Mailchimp was bought by Intuit. You now only have 1000 emails a month to send to up to 500 contacts, plus there’s a 500 email daily sending limit. Though you’ll have access to landing pages, forms and reporting. If you want ad-free emails and access to features like automations, A/B testing, chat/email support, inbox previews, campaign scheduling and time zone delivery, you’ll need to upgrade to one of their monthly or pay-as-you-go plans.
8. Dengage
Dengage is a platform that really focuses on making your email marketing work harder for you. It’s not just about sending emails; it’s about sending the right emails to the right people at the right time. They’ve got a pretty solid set of tools for automation, which is a big deal these days. You can set up these automated workflows that trigger based on customer actions, like if someone abandaves their cart or clicks a specific link. This kind of targeted messaging can make a real difference in getting people to buy.
One of the things that stands out is their approach to data. Dengage helps you pull together information from different places so you have a clearer picture of who your customers are. This means you can personalize your messages a lot better, which, let’s be honest, is what everyone wants. They also have features for things like SMS and push notifications, so you can reach people on different channels, not just email. It’s all about creating a more connected experience for your customers.
Dengage aims to simplify complex marketing tasks by providing a unified platform for various communication channels. Their emphasis on data-driven personalization helps businesses connect with their audience more effectively.
They also offer a good range of integrations, which is always a plus. Being able to connect with other tools you already use makes things a lot smoother. They’ve got over 10 integrations listed, which covers a lot of the popular marketing and e-commerce platforms out there. This makes it easier to manage your data flow and keep everything in sync. Plus, they’re working on a Data Health Monitor, which sounds like it could be helpful for keeping your customer data clean and accurate.
9. Active Campaign
ActiveCampaign really shines when you need to connect your email marketing directly to your sales process. It’s not just about sending out newsletters; it’s about building automated journeys that respond to what your customers actually do. Think about setting up emails that automatically go out after someone downloads a guide, or a series of follow-ups if they abandon their cart. This kind of behavior-based automation is where ActiveCampaign excels.
One of the standout features is its visual automation builder. It’s pretty intuitive, letting you map out complex workflows with a drag-and-drop interface. You can create sequences based on a whole bunch of triggers and conditions, which is great for nurturing leads or onboarding new customers. Plus, it has a built-in CRM, so you can keep track of deals and sales right alongside your email campaigns. This integration means you get a clearer picture of the entire customer journey, from that first email click to the final sale.
Key Features
- Visual Automation Builder: Design complex customer journeys with over 750 pre-built workflow templates.
- Contact Scoring & Segmentation: Tag and score contacts based on their engagement to target them more effectively.
- Integrated CRM: Manage your sales pipeline and track deals directly within the platform.
- A/B Testing: Optimize your campaigns by testing different subject lines and email content.
- Site Tracking: Monitor website activity and set up triggers based on user behavior.
- SMS Marketing: Reach customers through text messages (available on higher plans).
Best Suited For
This tool is a solid choice for businesses that rely heavily on automated email sequences and need detailed tracking of subscriber interactions to drive sales. If you’re looking to connect marketing efforts directly to sales outcomes, ActiveCampaign is worth a close look.
Advantages and Disadvantages
ActiveCampaign’s strength lies in its powerful automation and integrated CRM, offering a unified view of customer interactions. Its deliverability rates are also quite good, often exceeding 90%.
| Feature | Pros |
|---|---|
| Automation | Highly flexible visual builder, extensive triggers and conditions |
| CRM Integration | Built-in sales pipeline, deal tracking |
| Deliverability | Consistently over 90% across major email providers |
| Disadvantages | |
| Import Format | Only accepts CSV files for contact imports |
| Starter Plan Limits | Automation limited to 5 steps |
| Landing Pages | Only available on the Plus plan and above |
| Support | No phone support on lower-tier plans |
| Interface Learning | Can take time to fully master due to its depth |
ActiveCampaign offers a lot of power for managing customer relationships and automating marketing tasks. While it might take a bit of time to get used to everything, the ability to link email engagement directly to sales progress is a big win for many businesses. It’s a platform that grows with you, especially if you’re focused on optimizing your e-commerce business.
10. Omnisend
Omnisend is a solid choice, especially if you’re running an e-commerce business and want to combine email with SMS. It’s pretty user-friendly, which is a big plus if you’re not super tech-savvy. They really focus on making automation easy, so you can set up workflows that run without you having to babysit them. This means more time for you to focus on other parts of your business.
One of the standout features is its integration with SMS. This lets you create campaigns that hit customers on multiple fronts, which can be really effective. They also have a good selection of templates, making it simple to get campaigns out the door quickly.
Who It’s For
Email marketing novices will find Omnisend quite approachable. If you’re planning to use SMS a lot, this platform is definitely worth a look. It’s also great if you want to build campaigns fast using pre-made templates. However, if you’re a seasoned pro who needs super detailed reporting, you might find Omnisend a bit basic compared to some other options out there. Also, keep in mind that SMS costs extra, and those charges can add up depending on how much you send.
Key Features
- Automation Workflows: Set up automated email and SMS sequences based on customer behavior.
- E-commerce Integrations: Connects with popular platforms like Shopify, WooCommerce, and BigCommerce.
- SMS Marketing: Built-in SMS capabilities to complement your email efforts.
- Audience Segmentation: Divide your contacts into specific groups for more targeted messaging.
- Landing Pages: Create simple landing pages to capture leads.
Pricing
Omnisend offers a free plan that includes many advanced features, which is pretty generous. Paid plans scale based on your contact list size and the features you need, including SMS credits. It’s important to check their current pricing structure to see what fits your budget and sending volume.
While Omnisend’s free plan is quite feature-rich, including landing pages and automation, the actual email sending limit is quite small. This means you’ll likely need to upgrade sooner rather than later if you have a decent-sized contact list.
Omnisend vs. Competitors
When you compare Omnisend to other platforms, its strength really lies in its combined email and SMS offering for e-commerce. If you’re looking for a tool that excels at multi-channel communication for online stores, Omnisend is a strong contender. For those who need more advanced analytics or a wider range of integrations beyond e-commerce, other tools might be a better fit. Building [effective e-commerce email marketing campaigns] is easier with a platform that supports multiple channels.
Wrapping Up Your Email Marketing Strategy
So, we’ve looked at a bunch of tools that can help you with your email campaigns in 2025. Remember, email is still a big deal for reaching people, and having the right software makes a huge difference. It’s not just about sending emails; it’s about sending the right emails to the right people at the right time. Take your time, use those free trials, and figure out what fits best with how your business works. Getting this right means better connections with your customers and, hopefully, better results for you. Happy emailing!
Frequently Asked Questions
Is email marketing still worth it in 2025?
Yes, email marketing is still a super effective way to reach people in 2025. Lots of people use email, and it’s great for getting customers interested and keeping them coming back.
What should I look for in an email marketing tool?
Most email marketing tools are pretty easy to use. Look for one with a simple design you can test out during a free trial. Also, check if they help you quickly when you have questions and if their emails actually get delivered to people’s inboxes (that’s called deliverability).
How do I choose a tool based on my business type?
If you sell things online, pick tools that work well with online stores, can remind people about things they left in their carts, and track what they buy. If you create content, choose tools good for newsletters and getting subscribers. For service businesses, tools with good automation and customer tracking are best.
Should I test email marketing tools before buying?
Definitely try out free trials or basic plans before you commit. Send some test emails, play with the automatic messages, and see if the reports give you the information you need. It saves a lot of hassle later if you test it now.
How much does email marketing cost?
Email marketing can be quite affordable. Many tools have free starting plans or low-cost options, and some even help you get set up when you first sign up.
Does email marketing still work with new marketing channels?
While new ways to connect with people exist, like social media or chat, email is still a major player. It’s important to use email along with these other methods to reach customers in the best way possible.