In 2025, Shopify continues to be a powerhouse for online businesses, with numerous brands achieving remarkable success. From fitness apparel to beauty products, these biggest Shopify stores have set the bar high. Let’s take a closer look at some of the most inspiring success stories that are shaping the e-commerce landscape this year.
Key Takeaways
- Diverse product offerings attract a wide range of customers.
- Strong branding and storytelling create loyal customer bases.
- Effective marketing strategies drive significant sales growth.
- User-friendly website designs enhance shopping experiences.
- Engaging with customers through social media boosts brand visibility.
1. Gymshark
Gymshark has become a major player in the athleisure world. It’s pretty amazing how they started in a garage and turned into a huge company. It shows that with the right plan, you can really make something big.
Gymshark isn’t just about selling clothes; it’s more like a whole fitness thing. They’ve got tons of people following them because they work with influencers and really get people involved on social media. Their online store looks great and makes it easy for people who love working out to shop. It’s a smooth experience from start to finish.
Gymshark’s success comes from caring about quality, telling a good story, and making sure customers have a great time shopping. If you’re trying to build your own online store, Gymshark proves that you can do amazing things if you do it right.
Here are a few reasons why Gymshark stands out:
- Strong brand identity
- Great customer experience
- Strategic marketing
Ben Francis, the founder, has really built something special. He’s even bringing Gymshark to New York City, which is a big step for the brand. They’re definitely one of the top Shopify stores to watch.
2. Kylie Cosmetics
Kylie Cosmetics really shook up the beauty world. Founded by Kylie Jenner, the brand took off fast thanks to its cool products, trendy colors, and marketing with influencers. It’s one of the best Shopify stores out there, and they’ve nailed how to build a brand, get people involved, and keep customers happy. This turns regular shoppers into loyal fans.
What makes Kylie Cosmetics stand out? Well, the shopping online is super easy, the site looks great, and it’s simple to use. But, honestly, their secret weapon is how they dominate social media and work with influencers. This drives a ton of sales and keeps people coming back. Their projected revenue for 2025 is around $300 million.
Kylie Cosmetics shows that if you have good products, smart online marketing, and a Shopify store that people love, you can turn a brand into something huge.
3. Allbirds
Allbirds has made a name for itself by proving that you can have comfort, style, and sustainability all in one shoe. They’ve built a global following by focusing on natural materials like merino wool and eucalyptus fibers. This makes their shoes super comfy and also good for the planet.
Allbirds’ commitment to sustainability really resonates with customers. Their online store is clean and easy to use, with great product photos that make shopping a breeze. It’s a great example of how to build a brand that not only sells well but also cares about making a difference. They are one of the best Shopify stores in the United States.
Allbirds is more than just a shoe company; it’s a brand with a mission. They’ve shown that you can be successful while also being environmentally responsible. This approach has helped them build a loyal customer base and stand out in a crowded market.
Here’s a quick look at some key info:
- Location: San Francisco, USA
- Materials: Merino wool, eucalyptus fibers
- Focus: Sustainability and comfort
4. Fashion Nova
Fashion Nova has really made a name for itself in the fast-fashion world. Based out of Los Angeles, they’re known for quickly turning around the latest trends for women, men, and even kids. It’s pretty impressive how fast they can get new styles out there.
Fashion Nova’s success is largely due to its savvy use of social media and influencer marketing. They’ve built a huge following by partnering with influencers who showcase their clothes, which helps them reach a massive audience. Their website is full of eye-catching images of models rocking the latest looks, creating a shopping experience that’s hard to resist. They also use techniques like upselling and cross-selling to get customers to buy more.
I think what sets Fashion Nova apart is their ability to stay on top of trends and get them to market so quickly. It’s like they have their finger on the pulse of what people want to wear right now. Plus, their inclusive sizing and diverse range of models make them appealing to a wide range of customers.
Here are a few things that make Fashion Nova stand out:
- Fast fashion turnaround
- Strong influencer marketing
- Inclusive sizing
5. Inspire Uplift
Inspire Uplift is all about spreading good vibes. They aim to bring happiness and inspiration to people around the globe through their products. It’s a pretty cool mission, if you ask me.
Their online store is full of fun, innovative, and sometimes just plain weird items, all at prices that won’t break the bank. I think their "About Us" page is a good example of what they’re trying to do. It’s all about inspiration and making people feel good.
I remember stumbling upon Inspire Uplift when I was looking for a gift for my niece. I ended up spending way too much time browsing their site because they have so many unique things. It’s the kind of store where you can find something for everyone, even if you didn’t know you were looking for it.
Their colorful Shopify store is designed to appeal to a wide audience, and it seems to be working. Here are a few reasons why they are successful:
- Unique product selection
- Affordable prices
- Strong focus on customer experience
They are projected to hit $15 million in revenue for 2025. Not bad at all!
It’s a great example of how a entrepreneurial mindset can lead to success in e-commerce.
6. Dog Quality
Dog Quality is a Canadian company that’s been around for over a decade, focusing on improving the lives of senior dogs. They specialize in products designed to help older dogs dealing with mobility and incontinence issues. It’s a pretty niche market, but they seem to be doing well, with projected revenue of $5 million for 2025.
I think what’s cool about Dog Quality is that they’re not just selling products; they’re addressing a real need for pet owners who want to provide the best possible care for their aging companions. It’s the kind of business that makes you feel good about supporting them. They are a great example of how to build a strong brand identity by focusing on a specific niche and catering to a particular customer base.
7. Tail Wag
Tail Wag is all about making life better for senior dogs. It’s a niche, for sure, but they’ve carved out a successful spot for themselves. They focus on products designed to improve the quality of life for older dogs, addressing issues like mobility, comfort, and overall well-being.
It’s inspiring to see a company so dedicated to a specific demographic. They aren’t trying to be everything to everyone; they know their audience and cater directly to their needs.
Here’s what makes Tail Wag stand out:
- Targeted Products: They offer items like supportive beds, ramps, and even diapers for dogs with incontinence.
- Community Focus: Tail Wag has built a strong community around senior dog care, offering advice and support to owners.
- Problem-Solving Approach: Their products directly address the challenges that come with caring for an aging dog.
Tail Wag’s success shows the power of focusing on a niche market and providing real solutions. It’s a great example of how understanding your customer can lead to a thriving business. They’ve really nailed the senior dog market, and it’s paying off.
8. Beardbrand
Beardbrand has carved out a significant space in the men’s grooming market. Based in Austin, Texas, this Shopify store isn’t just about selling products; it’s about fostering a community and a lifestyle. With revenue exceeding $10 million, they’ve proven that a niche brand can thrive with the right approach.
What sets Beardbrand apart? It’s their commitment to helping men embrace their unique style. They offer premium beard and hair care products, focusing on high-quality, all-natural formulations. The brand’s sleek, user-friendly website design and compelling storytelling create an unmatched shopping experience. Their focus on sustainability and ethical practices further solidifies their reputation as a genuinely caring brand.
Authenticity, brand storytelling, and a strong community-driven approach are key to their success. Beardbrand has redefined men’s self-care with its premium beard and hair care products.
Here are some reasons why Beardbrand stands out:
- Focus on natural ingredients
- Strong community engagement
- Sleek website design
Beardbrand proves that authenticity, brand storytelling, and a strong community-driven approach can turn a niche brand into a thriving eCommerce powerhouse. They’ve successfully cultivated a loyal following by focusing on more than just sales; they’re building relationships.
Beardbrand stands out by offering a custom quiz that provides personalized beard care recommendations, along with unique fragrance profiles.
9. Bombas
Bombas has really made a name for itself, and it’s not just because of their comfy socks. What started as a simple idea – to create better socks – has turned into a major success story, largely thanks to their commitment to giving back. For every pair of socks purchased, Bombas donates a pair to someone in need. It’s a business model that resonates with a lot of people, and it’s clearly working.
I remember seeing their ads pop up everywhere a few years ago, and honestly, I was a bit skeptical. But then I read more about their mission and the quality of their products, and I was sold. It’s cool to see a company doing well while also making a positive impact. They’ve expanded beyond just socks now, offering t-shirts and other apparel, but that original mission is still at the heart of everything they do. It’s a great example of how a simple idea, executed well and with a strong purpose, can really take off. They are one of the biggest Shopify stores out there.
Bombas’ success isn’t just about selling socks; it’s about selling a feeling. People want to support businesses that align with their values, and Bombas has tapped into that perfectly. Their one-for-one donation model is a powerful motivator for customers, and it’s helped them build a loyal following. Plus, their socks are actually really good, which doesn’t hurt!
Here’s what makes Bombas stand out:
- Focus on Comfort: They really put a lot of thought into the design and materials of their socks.
- Social Mission: The one-for-one donation program is a huge part of their brand identity.
- Quality Products: People are willing to pay a bit more for socks that are durable and feel good.
10. MVMT Watches
MVMT Watches has really shaken things up in the fashion accessories world. They’re based out of Los Angeles, California, and they’ve made over $100 million in revenue. What’s cool about them is that they wanted to make fancy watches that everyone could actually afford. They’ve totally changed how people shop for those sleek, modern watches online.
Their website looks super clean and high-end, and they use awesome photos to show off each watch. It’s easy to shop on their site, and they’ve got a strong brand. Plus, they use influencers to get the word out. All of that has helped them become one of the top watch sellers on Shopify. They’ve got fans all over the world, and they prove that you don’t have to spend a ton of money to look good. It’s all about trendy, timeless designs.
MVMT Watches really nailed the whole online shopping thing. They made it easy and fun to find a watch you love without breaking the bank. It’s a great example of how to build a successful brand on Shopify.
Here are some reasons why they stand out:
- Minimalist design
- Great product photography
- Strong brand identity
And here are some things that are important in e-commerce marketing for personalized customer experiences.
11. Chubbies
Chubbies, based in San Francisco, California, aims to make short shorts a wardrobe staple. Their marketing and branding are on point, creating a fun shopping experience. Navigation is smooth, and the product images and copy connect well with visitors.
Chubbies’ success comes from high-quality products and a seamless checkout process, leading to happy customers and repeat business.
Here’s what makes Chubbies stand out:
- Engaging product visuals
- Humorous and relatable copy
- Easy-to-navigate website
Chubbies’ revenue falls in the $100.0M – $200.0M range, proving that a strong brand identity and customer experience can lead to significant success. They’ve really nailed the short shorts market.
12. Pura Vida Bracelets
So, Pura Vida Bracelets, huh? I remember when these things were everywhere. It’s pretty cool how they turned a simple idea into a big business. I think it all started with a trip to Costa Rica, where the founders met some local artisans making string bracelets. They saw an opportunity to help these artisans while also bringing a cool, laid-back style to the masses.
Pura Vida’s success comes from blending style with a mission. They’ve built a brand around handcrafted, bohemian-style accessories, and every purchase supports sustainable jobs for artisans worldwide. It’s more than just jewelry; it’s a statement. They’ve really nailed the whole community-driven thing, too.
I think what’s really interesting about Pura Vida is how they’ve managed to tap into the whole ethical consumerism trend. People want to buy things that make them feel good, not just because they look nice, but because they’re also doing something positive. Pura Vida nails that.
Here’s a few things that helped them:
- Strong brand identity
- Visually appealing website
- Seamless navigation
They’ve got a great mission-driven approach and a visually appealing Shopify store. I think their revenue for 2025 will reach $100 million. That’s pretty impressive for a couple of guys who just wanted to help some artisans in Costa Rica.
13. Blue Apron
Blue Apron changed the meal kit game. I remember when they first popped up – seemed like everyone was getting those boxes delivered. It was a pretty novel idea back then, getting all the ingredients pre-portioned with a recipe card. Made cooking feel way less intimidating, especially on busy weeknights.
They definitely hit a sweet spot for people who wanted to cook at home but didn’t have the time to plan meals or go grocery shopping all the time. The convenience factor was huge. Plus, it introduced a lot of folks to new ingredients and cooking techniques. It’s interesting to see how the e-commerce landscape has evolved since then emerging technologies.
- They made home cooking more accessible.
- They introduced new ingredients and recipes.
- They offered a convenient alternative to grocery shopping and meal planning.
Blue Apron definitely paved the way for a lot of other meal kit services. They showed that there was a real demand for convenient, home-cooked meals, and that people were willing to pay for the convenience. It’s been interesting to watch how the market has grown and changed since then.
14. Death Wish Coffee
Death Wish Coffee isn’t just another coffee company; it’s a brand built on the promise of delivering the world’s strongest coffee. Based in Saratoga Springs, New York, they’ve carved out a significant niche for themselves in the competitive beverage market. Their revenue is over $50 million.
What sets them apart? It’s a combination of a bold brand identity, a commitment to quality, and a savvy use of Shopify’s features. They’ve managed to cultivate a loyal following of coffee aficionados who appreciate a serious caffeine kick. Their website design reflects this, with a dark and edgy aesthetic that screams strength and intensity. The use of videos and images makes browsing their site feel like an experience, not just a transaction.
Death Wish Coffee’s success isn’t just about selling coffee; it’s about selling a lifestyle. They’ve tapped into a desire for intensity and authenticity, creating a brand that resonates with a specific audience.
Here are a few things that make Death Wish Coffee stand out:
- Strong branding and visual identity
- High-quality product
- Effective use of Shopify Plus for subscriptions
They gained popularity after appearing on Shark Tank, becoming a cult favorite. Death Wish Coffee stands out with its dark and red color scheme and clean and refreshing design that reflects the strength of its coffee and the brand’s unique identity. They have built a cult-like following, attracting hardcore coffee lovers who crave the world’s most potent brew.
15. Kith
Kith has become a major player in the streetwear and sneaker scene. Founded by Ronnie Fieg, Kith isn’t just a store; it’s a lifestyle brand. They’ve mastered the art of collaborations, creating buzzworthy collections with everyone from Nike to Coca-Cola.
Kith’s success comes from a few things. First, they have a really strong brand identity. Second, they know how to create hype around their products. Third, they offer a curated selection of clothing, footwear, and accessories that appeals to a wide range of customers. Exclusivity is a big part of their appeal, with limited-edition releases that often sell out in minutes.
Kith’s approach to retail is also noteworthy. Their stores are designed to be immersive experiences, with unique architectural details and art installations. This creates a sense of community and makes shopping at Kith more than just a transaction.
Here are some key aspects of Kith’s business model:
- Exclusive product drops
- High-profile collaborations
- Experiential retail spaces
16. ALO Yoga
ALO Yoga has carved out a significant space in the activewear market, and their Shopify store is a testament to their brand. It’s not just about selling clothes; it’s about selling a lifestyle. I think that’s why they’ve done so well.
The brand focuses on mindfulness and wellness, which is reflected in their product presentation and overall store design. They use high-definition visuals to showcase their luxury activewear, designed for both studio and street. It’s a smart move, really showing off the versatility of their clothing. Plus, they often feature celebrity endorsements, which definitely helps with brand recognition and appeal. You can start free trial to see how they do it.
I’ve noticed that ALO Yoga really emphasizes the feeling you get from wearing their clothes. It’s not just about looking good, but also about feeling comfortable and confident. They’ve managed to create a brand that resonates with people who are looking for more than just workout gear; they want something that supports their overall well-being.
Here are a few things that make their Shopify store stand out:
- High-quality product photography
- Clean and easy-to-navigate design
- Strong brand messaging focused on wellness
17. Tula Skincare
Tula Skincare has carved out a significant space in the beauty industry with its focus on probiotic extracts and superfoods. They’ve built a brand around the idea that skincare should be both effective and good for you. It’s not just about looking good; it’s about maintaining healthy skin in the long run.
Tula’s success can be attributed to their clear messaging and targeted marketing, which resonates with consumers seeking a more holistic approach to skincare. They’ve managed to create a loyal customer base by consistently delivering on their promise of healthy, balanced skin.
They’ve also done a great job of using social media to connect with their audience and build a community around their brand. It’s more than just selling products; it’s about creating a lifestyle. Their focus on education and transparency has helped them stand out in a crowded market.
Here are some of the reasons why Tula Skincare is a top Shopify store:
- Strong brand identity
- Effective use of social media
- Focus on customer education
It’s interesting to see how they’ve combined science and nature to create a unique selling proposition. They’re not just another skincare brand; they’re offering a solution for people who want to take care of their skin from the inside out. This approach has clearly paid off, as evidenced by their continued growth and success. Scaling an e-commerce business effectively maximizes impact.
18. MeUndies
MeUndies has carved out a significant space in the online underwear market. They’re known for their comfortable fabrics and playful designs. It’s not just about selling underwear; it’s about selling a lifestyle of comfort and self-expression.
They’ve built a strong brand identity through social media and a subscription model that keeps customers coming back for more. Their focus on quality and customer experience has made them a recognizable name in the industry.
- Comfortable and sustainable fabrics.
- Unique and eye-catching designs.
- Strong brand identity and social media presence.
MeUndies really nailed the whole ‘fun and comfy’ thing. I remember when they first started popping up on my Instagram feed, and I was immediately drawn to their quirky designs. It’s cool to see how they’ve grown while still keeping that original vibe.
19. The Giving Keys
The Giving Keys operates on a unique business model that combines fashion with a powerful social mission. They sell jewelry, primarily necklaces and bracelets, each engraved with a single word like "HOPE," "STRENGTH," or "COURAGE." The idea is that the wearer embraces the word, and when they encounter someone who needs that specific message, they "pay it forward" by giving the key to that person.
This approach not only creates a sense of community and shared experience but also turns each purchase into an act of kindness. It’s a simple yet effective way to make a difference, and it resonates with consumers who want their purchases to have a positive impact.
This business model has proven to be quite successful, blending consumerism with philanthropy. Here are some reasons why:
- Emotional Connection: The products carry a deeper meaning, fostering an emotional connection with customers.
- Social Impact: Customers feel good knowing their purchase is contributing to a positive cause.
- Unique Story: The "pay it forward" concept creates a compelling narrative that differentiates the brand.
20. Kanga Care
Kanga Care, founded by Julie Ekstrom, specializes in cloth diapers and baby accessories. What started as a personal need for better diapering solutions quickly grew into a thriving business. Kanga Care stands out due to its innovative designs and commitment to sustainability.
Kanga Care’s success lies in its focus on creating products that are not only effective and safe for babies but also environmentally friendly. This commitment resonates with a growing segment of consumers who are increasingly conscious of their purchasing decisions.
Here’s what makes Kanga Care a success story:
- High-Quality Products: Kanga Care diapers are known for their durability and effectiveness.
- Innovative Designs: They constantly innovate to improve their products and meet customer needs.
- Sustainability Focus: The brand is committed to reducing its environmental impact.
Kanga Care’s dedication to quality and sustainability has helped it carve out a significant niche in the baby care market. They’ve managed to build a loyal customer base by offering products that parents can trust. Understanding diverse markets for global e-commerce is key to their continued success.
21. Kettle & Fire
Kettle & Fire carved out a significant niche in the health food market with its bone broths and soups. They focused on high-quality ingredients and convenient packaging. It’s a great example of how a simple product, when done well, can find a dedicated audience.
Kettle & Fire really nailed the online branding. Their website is easy to use, and they make it super simple to order. Plus, the subscription model is a smart move for repeat business. It’s all about making healthy eating as convenient as possible for their customers.
Here are some reasons why they’ve seen success:
- Emphasis on organic ingredients.
- Convenient subscription service.
- Strong focus on health benefits.
They’ve also expanded their product line to include various soups and other bone broth-based products, catering to a wider range of dietary needs and preferences. This diversification helps them stay relevant and competitive in the ever-evolving health food industry. It’s a smart move to keep customers engaged and coming back for more, especially with the growing interest in e-commerce startups and healthy living.
22. The Sill
The Sill has redefined how people buy plants online. It’s not just about selling greenery; it’s about making plants accessible and less intimidating for everyone. I remember when I first heard about them, I thought, "Plants delivered to my door? That’s genius!"
They’ve really nailed the whole experience, from easy-to-understand care instructions to stylish pots that actually look good in your home. It’s no wonder they’ve become so popular. The Sill has successfully tapped into the desire for people to bring nature into their homes without the fuss.
The Sill’s success comes from understanding that many people are intimidated by plant care. By providing clear guidance and support, they’ve made it easier for anyone to become a plant parent. This approach has not only driven sales but also fostered a community of plant lovers.
Here’s what makes them stand out:
- Curated selection of plants perfect for beginners.
- Stylish pots and accessories to match any decor.
- Easy-to-follow care instructions and support.
I think their success is a testament to how a simple idea, executed well, can really take off. They’ve made buying plants online a breeze, and that’s something worth celebrating.
23. Nomad Lane
Nomad Lane carved out a niche for itself by focusing on travel gear, specifically designed for the modern traveler. It’s not just about selling bags; it’s about selling a solution to common travel woes. I remember struggling with packing for a trip last year, and I wish I’d known about them then!
Nomad Lane’s success can be attributed to a few key things:
- Problem-solving products: They identify pain points in travel and create products to address them.
- Strong branding: Their brand speaks to a specific type of traveler – someone who values both style and functionality.
- Community building: They’ve fostered a community around their brand, creating a loyal customer base.
I think what sets Nomad Lane apart is their attention to detail. It’s clear they’ve put a lot of thought into the design and functionality of their products. It’s not just about looking good; it’s about making travel easier and more enjoyable.
They’ve really nailed the art of understanding their customer and meeting their needs in the e-commerce space. It’s a great example of how focusing on a specific niche can lead to big success.
24. Fabletics
Fabletics has carved out a significant space in the activewear market. It operates on a subscription-based model, offering personalized workout apparel at competitive prices.
Fabletics’ success can be attributed to a few key factors:
- VIP Membership Program: This encourages repeat purchases and builds customer loyalty through exclusive discounts and perks.
- Celebrity Collaborations: Partnerships with celebrities like Kate Hudson bring increased visibility and credibility to the brand.
- Data-Driven Personalization: Fabletics uses customer data to provide tailored product recommendations, enhancing the shopping experience.
Fabletics has really nailed the whole online shopping experience. Their website is easy to use, and the personalized recommendations are actually pretty good. Plus, the quality of the activewear is surprisingly decent for the price. It’s a good option if you’re looking to update your workout wardrobe without breaking the bank.
Fabletics’ approach to e-commerce business models has allowed them to stand out in a crowded market.
25. Ruggable and more
Ruggable has really made a name for itself, and it’s not just about rugs anymore. They’ve expanded into all sorts of home goods, and it’s worth checking out what else is happening in the Shopify world. Let’s take a peek at some other cool stores that are doing interesting things.
- Bruvi: If you’re a coffee lover, Bruvi is worth a look. They’re trying to make single-serve coffee more eco-friendly, which is a big deal these days. They focus on sustainable sourcing and reducing waste.
- Kulala: Having trouble sleeping? Kulala sells a sleep lamp designed to help you get better rest using smart lighting. It’s all about enhancing your body’s natural rhythms.
- Pela: For the eco-conscious phone user, Pela sells compostable phone cases. They’re all about reducing pollution and using ethical manufacturing practices.
It’s cool to see so many brands focusing on sustainability and ethical practices. It shows that you can run a successful business while also caring about the planet and its people. These stores are proof that consumers are looking for more than just a product; they want to support companies that align with their values.
- Rothy’s: This brand turns eco-friendly materials into shoes and bags using 3D knitting. They’ve recycled millions of plastic bottles, which is pretty impressive.
- Beefcake Swimwear: Inspired by 1920s fashion, Beefcake Swimwear makes sustainable and ethically produced swimwear. They’re transparent about their costs, which is a nice touch.
- GiveMeTap: This company sells water bottle and uses the profits to provide clean water to people in Ghana. They also have an app to help you find free water refills, reducing plastic bottle use.
Final Thoughts
So, there you have it! The biggest Shopify stores of 2025 show us that success isn’t just about selling stuff. It’s about creating a shopping experience that people love. These brands have figured out how to connect with their customers, tell their stories, and keep things fresh. If you’re thinking about starting your own store, take notes from these winners. Learn from their strategies, and don’t be afraid to put your own spin on things. With the right mindset and a bit of creativity, you could be the next big success story!
Frequently Asked Questions
What are some of the largest stores on Shopify?
Some of the biggest Shopify stores include Gymshark, Kylie Cosmetics, Allbirds, and Fashion Nova. These brands have become popular thanks to their smart marketing and great products.
Who are the main users of Shopify?
Shopify is used by a wide range of businesses, from small startups to large companies. Many entrepreneurs choose Shopify to create their online stores.
Does Walmart use Shopify for its online sales?
No, Walmart has its own e-commerce platform and does not use Shopify for its online sales.
What types of products sell best on Shopify?
Popular categories on Shopify include clothing, beauty products, personal care items, and accessories. Niche markets like eco-friendly products also do well.
How do I make my Shopify store successful?
To succeed, focus on creating a strong brand, optimizing for mobile devices, engaging with customers, and providing excellent service. Use Shopify’s tools and apps to enhance your store.
Who owns Shopify?
Shopify is a publicly traded company, meaning it is owned by its shareholders. The co-founder and CEO is Tobias Lütke.