Discover the Best Online Store Platform for Small Business in 2025

If you’re a small business owner looking to dive into the world of online selling, choosing the right platform is key. With so many options out there, it can be a bit overwhelming. But don’t worry, we’ve got you covered. In this guide, we’ll explore the top online store platforms for small businesses in 2025. We’ll break down the features, pros, and cons of each, so you can find the perfect fit for your business. Whether you’re tech-savvy or a total newbie, there’s a platform out there that’s just right for you.

Key Takeaways

• Shopify remains a favorite for its ease of use and comprehensive features.
• WooCommerce offers flexibility for those already using WordPress.
• BigCommerce is great for businesses looking to scale quickly.
• Squarespace provides beautiful design options for creative businesses.
• Wix is ideal for small businesses needing a simple, affordable solution.

1. Shopify

Shopify is a top choice for small businesses venturing into e-commerce. It’s an all-in-one platform that allows you to build a website, manage your inventory, and process payments seamlessly. With over a million stores globally, Shopify has proven its capability in supporting online businesses.

Key Features

• Store Builder: Offers more than 100 no-code, mobile-friendly themes, making it easy to create a professional-looking store without needing coding skills.
• Integrated Sales Channels: Sell products directly on your website, social media, and marketplaces, plus in-person sales with Shopify POS.
• Payment Processing: Accepts all major payment methods with its native provider, alongside over 100 third-party providers.
• Customer Support: 24/7 assistance through live chat, with additional support options for higher-tier plans.

Pricing Plans

Shopify offers a range of plans to fit different business needs:

Plan	Monthly Cost
Lite	$9
Basic	$29
Standard	$39
Plus	$105
Pro	$399

For larger businesses, Shopify Plus starts at $2,300 per month or varies with higher volume needs.

Pros and Cons

• Pros:
  • Easy to use with a user-friendly interface.
  • Extensive app store with over 8,000 integrations.
  • Supports unlimited product listings.
• Cons:
  • Transaction fees can be high if not using Shopify Payments.
  • Limited B2B features and multi-storefront capabilities.
  • Customization can be restricted without paid apps or themes.

Shopify is ideal for small to medium-sized businesses aiming to expand their online presence. Its ease of use and comprehensive features make it a go-to for entrepreneurs.

For those interested in buying Shopify stores or maximizing efficiency with Shopify’s desktop app, the platform offers ample resources to enhance your e-commerce strategy.

2. WooCommerce

WooCommerce is a standout choice for small businesses that already have a WordPress site. It’s an open-source e-commerce plugin that allows you to turn your existing website into a fully functional online store. This flexibility makes WooCommerce a popular option among small business owners.

Key Features

• Customization Galore: With WooCommerce, you can tailor almost every aspect of your store. Choose from thousands of themes and plugins to create a unique shopping experience.
• SEO Friendly: Built on WordPress, WooCommerce inherits strong SEO capabilities, helping your store rank better in search engine results.
• Wide Range of Integrations: WooCommerce supports over 6,000 integrations, allowing you to connect various apps and services for a seamless operation.

Pros and Cons

Pros:

• Free to use: WooCommerce itself is free, although some extensions and hosting services might cost extra.
• Large community support, offering plenty of resources and forums to help you out.
• Freedom to choose from a vast array of plugins and extensions.

Cons:

• Requires a WordPress site, which means additional setup if you don’t already have one.
• Can become costly with various add-ons and hosting fees.
• Steeper learning curve for those unfamiliar with WordPress or e-commerce setups.

Pricing

While WooCommerce is free, you need to consider costs for hosting, security, and any premium plugins you might want. Hosting can range from as low as $3.95 per month to several hundred dollars, depending on your needs.

WooCommerce allows small businesses to create a tailored e-commerce solution without breaking the bank. However, it demands a bit of tech-savvy to manage effectively.

For those seeking a cost-effective solution, WooCommerce offers a compelling alternative to platforms like Shopify. Learn more about how WooCommerce compares to other platforms like Shopify in terms of cost and features.

3. BigCommerce

BigCommerce stands out as a versatile platform, especially for businesses aiming to grow and expand. This platform uniquely combines the benefits of SaaS with the flexibility of open-source solutions. Whether you’re a small business or a larger enterprise, BigCommerce offers a range of features to meet diverse needs.

Key Features

• Customizable Storefronts: With a drag-and-drop page builder, you can easily customize themes and ensure your site is mobile-responsive right out of the box.
• Flexible Payment Options: BigCommerce supports over 55 payment providers, allowing you to choose the best fit for your business without any extra transaction fees.
• Global Reach: Manage multiple stores and handle transactions in over 100 currencies, making it easier to attract international customers.

Pros

• Support for large-volume sales
• No additional transaction fees
• Unlimited user accounts
• 24/7 customer support

Cons

• Higher costs compared to some competitors
• Limited website themes
• Caps on annual sales

BigCommerce provides brands with the flexibility to create their online stores using built-in features, third-party applications, or fully customized solutions.

In terms of pricing, BigCommerce offers tiered plans starting at $29 per month, scaling up to $299, with custom options available for enterprise-level needs. This structure makes it ideal for businesses looking to scale efficiently.

Customer support is another strong point for BigCommerce. They offer 24/7 support and have a dedicated team for enterprise customers to assist with everything from implementation to ongoing management.

Overall, BigCommerce is an excellent choice for businesses that need a robust, scalable platform with plenty of room for customization and growth.

4. Squarespace

When it comes to creating a stunning online store, Squarespace stands out as a top choice for small businesses and creatives. It’s an all-in-one platform that offers everything from domain registration to hosting and design tools, making it a breeze to set up shop.

Why choose Squarespace for your business?

• Beautiful Templates: Squarespace is renowned for its professionally designed templates that can give your store a polished look without much effort.
• AI Assistance: With AI tools, crafting product descriptions becomes a cinch, saving you time and energy.
• Integrated Features: From shipping to payment processing, everything you need is built-in, so you can focus on selling.

Pricing

Squarespace isn’t the cheapest option out there, but it’s competitive. Plans start at $16 per month for basic online stores, and can go up to $54 for more advanced features. If you opt for a yearly subscription, you can snag a better deal, with the Business package costing $27 monthly.

Customer Support

Squarespace offers a robust support system with a comprehensive knowledge base and 24/7 email support. Live chat is available from Monday to Friday, 4 a.m. to 8 p.m., but there’s no phone support, which might be a downside for some.

Reputation

Squarespace has a mixed bag of reviews. It scores well on platforms like Capterra and G2, with ratings over 4 out of 5. However, Trustpilot reviews are less favorable, with an average rating of just 1 out of 5.

Squarespace is a fantastic option for those who prioritize aesthetics and simplicity. If you’re a creative professional or a small retailer who values a visually appealing site without the hassle of complex customization, this platform might just be your perfect match.

Pros and Cons

Pros:

• Professionally designed templates
• No transaction fees
• All-in-one solution with hosting and domain registration

Cons:

• Limited payment options
• Higher pricing for advanced plans
• Less capacity for customization beyond templates

In summary, if you want a beautiful, easy-to-manage online store and don’t mind paying a bit more for simplicity and design, Squarespace is worth considering.

5. Wix

Wix is a well-known website builder that also caters to small businesses looking to venture into e-commerce. Its drag-and-drop interface makes it incredibly user-friendly, even for those with no coding background. While primarily a website builder, Wix has expanded its features to support online stores effectively.

Key Features

• Drag-and-Drop Interface: This feature allows for easy customization of your website. You can place elements exactly where you want them without needing any technical skills.
• Booking Management: Suitable for businesses that offer both products and services, allowing you to manage appointments and bookings seamlessly.
• Marketing Tools: Wix offers tools such as email automation and lead capture forms to help you attract and retain customers.

Pros and Cons

Pros:

• Extremely user-friendly, making it accessible for beginners.
• Includes community-building tools that can help engage your audience.
• Affordable pricing options, starting at $29 per month for basic e-commerce features.

Cons:

• Limited inventory management capabilities.
• No e-commerce features available on the lowest tier plan.
• Caps on data storage, which might be a constraint as your business grows.

Pricing

Wix offers a range of pricing plans to suit different needs. The basic e-commerce package starts at $29 per month, which is quite competitive. However, if you need more advanced features like automated tax calculations or multi-currency support, you might need to upgrade to a higher plan costing around $36 per month.

For small businesses and startups, Wix provides a balanced blend of simplicity and functionality, making it a solid choice for those just getting started in the online marketplace.

Customer Support

Wix offers robust customer support options, including phone, email, and live chat. They also provide a comprehensive self-help library to assist users in troubleshooting common issues. This level of support is particularly beneficial for small businesses that may not have dedicated IT resources.

Overall, Wix is a great option for those who need a straightforward, easy-to-use platform to launch their online store. While it may not offer the advanced features of some other platforms, its ease of use and affordability make it a popular choice for small businesses and e-commerce startups.

6. Magento

Magento is a robust e-commerce platform favored by many for its extensive capabilities and scalability. It comes in two main versions: Open Source, which is free, and Commerce, a paid version offering advanced features. This platform is particularly well-suited for medium to large businesses that require a high degree of customization and can handle complex product catalogs.

Key Features

• Customization and Flexibility: Magento allows you to tailor your online store to fit your exact needs. It supports multiple languages, currencies, and payment methods, making it a versatile choice for international businesses.
• Marketing and SEO Tools: Built-in features for marketing and search engine optimization help businesses increase their online visibility and attract more customers.
• Customer Management: Tools for managing customer accounts and orders are integrated into the platform, streamlining operations.

Pros and Cons

• Pros:
  • Highly customizable, allowing for a personalized shopping experience.
  • Scalable solutions that grow with your business.
  • Strong community support and a wide range of extensions.
• Cons:
  • Steep learning curve, often requiring technical skills or developer assistance.
  • Can be costly, especially the Commerce version, which starts at around $22,000 per year.

Magento is ideal for businesses that need a powerful platform capable of handling intricate operations and large volumes of transactions. However, its complexity might not be suitable for small businesses with limited technical resources.

Pricing

Magento Open Source is free, but you’ll incur costs for hosting, security, and any additional extensions you might need. The Commerce version is priced starting at approximately $22,000 annually, which can be a significant investment for some businesses.

For those considering Magento, it’s crucial to weigh the benefits of its extensive customization against the potential challenges of its complexity and cost.

7. Volusion

Volusion has been around since 1999, making it one of the oldest e-commerce platforms. It’s aimed at small to medium-sized businesses that want to get online without too much hassle. The platform offers a straightforward approach to setting up an online store, providing essential tools to manage your products, inventory, and payments.

Pros

• Access to over 1,000 apps through Zapier integration.
• Unlimited product options and variants.
• 24/7 customer support.
• No transaction fees.

Cons

• Not the most user-friendly platform.
• Lacks native blogging functionality.
• Limited product listings on the Personal plan.
• Known security issues in the past.

Plans and Pricing

Volusion offers several pricing plans to fit different business needs:

• Personal: $35 per month, capped at $50,000 annual sales.
• Professional: $79 per month with more features.
• Business: $229 per month.
• Prime: Custom pricing based on your gross merchandise value.

Volusion is a solid choice for those with some experience in online selling. It’s designed for businesses looking for a complete set of e-commerce tools without the extra bells and whistles.

While Volusion might not be the best fit for complete beginners or very large enterprises, it serves mid-sized companies well. If you’re considering choosing the right e-commerce platform for your business, Volusion’s robust features and lack of transaction fees might just be what you need.

8. Shift4Shop

Shift4Shop is a solid choice for small businesses looking to establish an online presence. This platform offers a variety of features that cater to different business needs. One of its standout features is its strong search engine optimization (SEO) capabilities, which can help your store appear in search results more effectively.

Features

• SEO Tools: Shift4Shop provides built-in SEO tools to help your store rank better in search engines. This includes customizable URLs, meta tags, and more.
• Integration: It integrates with major platforms like eBay, Amazon, and Facebook, expanding your sales channels.
• Responsive Design: All templates are mobile-friendly, ensuring that your store looks great on any device.

Pricing

Shift4Shop offers a unique pricing model. If your store processes at least $1,000 a month, you can qualify for a forever-free plan. Otherwise, plans start at $39 per month. This makes it an attractive option for businesses that can meet the sales threshold.

Customer Service

While Shift4Shop provides email and phone support, it lacks a live chat feature, which some competitors offer. They do have an extensive online knowledge base for troubleshooting common issues.

Pros and Cons

• Pros:
• Cons:

Shift4Shop is geared towards those who can leverage its SEO strengths and meet its sales requirements for the free plan. It’s a platform that rewards those who are willing to put in the effort to optimize their store and hit sales targets.

For businesses looking to enhance their online presence, especially in the realm of instant commerce, Shift4Shop offers a compelling set of features. However, it may require a bit of a learning curve to fully utilize its capabilities.

9. Weebly

Weebly is a go-to choice for those who want to set up an online store without the headache of complicated processes. The platform is known for its simplicity, making it a solid option for beginners or small business owners who want to get their products online quickly. With a drag-and-drop editor, you can design your site without any coding know-how.

Key Features of Weebly

• Ease of Use: Weebly’s interface is intuitive, allowing you to build a basic online store in a few straightforward steps. Even if you’re new to e-commerce, you’ll find it manageable.
• Affordable Pricing: Starting at just $13 per month, Weebly offers a cost-effective solution for small businesses. Plus, there’s a free plan to test the waters before you fully commit.
• Built-in Marketing Tools: Promote your products with Weebly’s marketing features, helping you reach a wider audience without needing extra tools.

Pros and Cons

• Pros:
  • User-friendly interface
  • Affordable pricing
  • Free plan available
• Cons:
  • Limited advanced features
  • Restricted customization
  • Not ideal for large businesses

Weebly is perfect for small businesses and entrepreneurs who want a no-fuss way to start selling online. Its ease of use and budget-friendly plans make it a great choice for those new to e-commerce or working with limited resources.

While Weebly might not have all the bells and whistles of some specialized platforms, its straightforward approach and essential features make it a reliable choice for those just starting their e-commerce journey. If you’re looking to expand your e-commerce reach, Weebly provides a platform where you can grow at your own pace.

10. Ecwid

Ecwid is a standout choice for small businesses wanting to add ecommerce features without starting from scratch. One of its biggest draws is the absence of transaction fees, which means you keep more of your earnings compared to platforms that charge extra. Ecwid’s free plan is a great entry point, allowing you to list up to five products. This makes it perfect for new sellers testing the waters.

Key Features

• Multi-Channel Selling: Ecwid lets you sell across social media, marketplaces, and your existing website, expanding your reach without much hassle.
• Payment and Shipping Options: The platform supports various payment methods and shipping options, giving you flexibility in how you operate.
• Customization and Design: Use the drag-and-drop interface to tailor your store’s appearance. Choose from templates or craft your own design.

Pricing

Ecwid offers a free plan with basic features, while paid plans start at $25 per month. These plans are competitive, especially considering there are no additional transaction fees.

Customer Service

Ecwid provides different levels of support based on your plan. All users get email support during weekdays and access to a self-help center. Video tutorials are available, which can be handy. However, live chat is only available for the first 30 days on free plans, and phone support is reserved for higher-tier plans.

Ecwid is a solid choice if you’re looking to add ecommerce capabilities to your existing site without breaking the bank. It’s user-friendly and offers a range of features that help you manage your business efficiently.

Pros and Cons

• Pros:
  • No transaction fees
  • Free hosting with the free plan
  • Strong security measures
• Cons:
  • Limited features on lower-cost plans
  • SEO tools are not as robust as some competitors
  • Delivery cost setup can be a bit tricky

In summary, Ecwid is a highly regarded ecommerce platform, known for its extensive features and user-friendly interface, making it an excellent choice for online businesses.

11. OpenCart

OpenCart stands out as a top choice for an open-source eCommerce platform. It’s free to download and upgrade, so it’s perfect for businesses that are just starting out or those with tight budgets. One of its biggest perks is the ability to sell unlimited products without any additional costs.

Features

OpenCart offers a wide range of features that cater to various business needs:

• Multiple Store Management: You can manage several stores from a single admin interface, making it easier to handle different product lines or markets.
• Customizable Themes: With over 13,000 modules and themes, you can tailor your store’s appearance and functionality to fit your brand.
• Integrated Payment Options: OpenCart supports numerous payment gateways, ensuring that you can offer your customers a secure and convenient checkout experience.

Pricing

The basic version of OpenCart is free, but keep in mind that you might need to invest in some paid add-ons or themes to access all the features you want. These costs can add up, so it’s something to consider when planning your budget.

Pros and Cons

Pros:

• Free and open-source
• Unlimited products
• No transaction fees

Cons:

• Requires some technical skills for setup
• Limited built-in marketing tools
• Hosting is only available through OpenCart Cloud

OpenCart is a solid choice for small businesses looking for a flexible and cost-effective eCommerce solution. However, be prepared to tackle some technical challenges or seek help if you’re not tech-savvy.

Overall, if you’re looking for a platform that’s easy on the wallet and offers plenty of customization options, OpenCart might just be the right fit for you.

12. Kibo

Kibo is a versatile eCommerce platform that offers a composable approach to online retail. This means you can pick and choose the features you need now and add more as your business grows. It’s like building blocks for your store.

Key Features

• Modular Capabilities: Start with what you need and expand as your business evolves.
• Headless Architecture: This allows for seamless integration with other systems and services.
• API-First Approach: Facilitates easy customization and scaling.
• Personalization Tools: Tailor the shopping experience to individual customers.

Pros and Cons

Pros	Cons
Highly scalable and flexible	May be too complex for small businesses
Advanced integration capabilities	Pricing information is not publicly available
Suitable for complex product catalogs	Could be overkill for simple online stores

Pricing

Kibo doesn’t publish its pricing details, which can make it tricky to compare with other platforms. You’ll need to reach out for a custom quote.

"Kibo is a solid choice for businesses expecting growth or dealing with complex product lines."

Ideal For

Kibo is best for businesses that anticipate significant growth or have complex product needs. It’s a good fit if you want a highly customizable platform that can adapt to your changing requirements.

For more detailed insights on how Kibo performs in terms of merchant services, check out our comprehensive evaluation.

13. Big Cartel

Big Cartel is a unique ecommerce platform that caters specifically to the needs of artists and small boutique businesses. It’s perfect for those who want a simple, no-fuss way to sell their creations online. The platform’s ease of use is one of its standout features, making it a popular choice for creatives who may not have extensive technical skills.

Key Features

• Free Plan: Big Cartel offers a free plan that allows users to list up to five products without any upfront costs. This is ideal for those just starting out or testing the waters of online selling.
• Customizable Templates: The platform provides free design templates that can be tailored to fit your brand’s aesthetic. Choose from various layouts and color schemes to make your shop truly yours.
• Simple Inventory Management: Big Cartel makes it easy to track inventory, manage orders, and process payments, all from a straightforward interface.

Pricing

Big Cartel’s pricing is straightforward and budget-friendly. The free plan is available for those with minimal product lines, and paid plans start at $12 per month. The pricing structure is based on the number of products you list, which means costs increase as your inventory grows.

Pros and Cons

• Pros:
• Cons:

Big Cartel is a great choice for artists and small business owners who need a simple, cost-effective way to sell their products online. While it might not offer the advanced features of larger platforms, its focus on simplicity and affordability makes it a compelling option for creatives.

For more information on how Big Cartel can help your boutique store thrive, consider exploring the Big Cartel ecommerce platform.

14. Sellfy

Sellfy is a straightforward ecommerce platform tailored for small businesses and creators. It’s perfect if you’re aiming to sell digital products, physical goods, or even subscriptions all from one place. This platform stands out for its user-friendliness, making it a breeze for beginners to set up shop quickly.

Key Features of Sellfy:

• Digital and Physical Products: Sellfy excels in supporting both digital and physical products, making it versatile for various types of sellers.
• Built-in Marketing Tools: It comes equipped with marketing tools like discount codes, email campaigns, and upselling features to help boost your sales.
• No Transaction Fees: On its paid plans, Sellfy doesn’t charge transaction fees, which can save you money as your sales grow.

However, Sellfy does have some limitations. Its customization options are somewhat limited compared to other platforms, and the design templates might seem basic if you’re looking for a unique store look.

Pricing

Sellfy’s pricing starts at $29 per month for the Starter plan, with more advanced plans available for growing businesses. There are no transaction fees on paid plans, which is a bonus for sellers.

Pros and Cons

• Pros:
• Cons:

Sellfy is particularly useful for musicians, artists, or videographers looking to sell digital content. With features like secure file hosting and instant delivery of digital products, it’s tailored to these industries.

For those exploring different types of trade discounts, understanding how they work can be crucial for effective pricing strategies and financial planning. Sellfy’s built-in marketing tools can help apply these discounts efficiently, enhancing sales performance.

15. 10Web

10Web is gaining recognition as a top choice for small businesses looking to establish an online presence. Its standout feature is the AI-powered website builder, which simplifies the process of setting up an online store. This tool can automatically create a basic website layout based on your preferences, saving you a ton of time.

Key Features

• User-Friendly Interface: With a clean and intuitive design, 10Web makes it easy for anyone to navigate, even if you’re not tech-savvy.
• AI-Powered Builder: The AI website builder is a game changer, helping you get your store up and running quickly.
• Integrated Hosting: No need to worry about finding a separate hosting provider; it’s all included.

Pricing

10Web offers competitive pricing plans starting at around $11 per month. This includes essential ecommerce features, making it an affordable option for small businesses.

If you’re an entrepreneur wanting to kickstart your online store without the hassle of complex setups, 10Web might just be the perfect fit.

Pros and Cons

Pros	Cons
Easy-to-use interface	Limited to WordPress
AI-powered website builder	Fewer third-party integrations
Integrated hosting and security	May not scale well for large businesses

10Web is a solid choice for those who are already comfortable with WordPress and want an all-in-one solution to manage their ecommerce needs. It’s particularly suited for small businesses due to its simplicity and comprehensive service offering. For those interested in a top ecommerce platform for small businesses, 10Web is definitely worth considering.

16. Web.com

Web.com is a platform that offers a range of services for small businesses looking to establish an online presence. While it may not be the cheapest option available, it provides a suite of features that cater to businesses needing a comprehensive solution.

Key Features

• Appointment-Based Transactions: Unlike many competitors, Web.com allows businesses to offer appointment-based services, which is great for workshops, classes, or consultations.
• Professional Design Assistance: For an additional fee, you can get help from a professional designer to make sure your site looks top-notch.
• Marketing Tools: Includes resources for email and social media marketing to help you reach your audience effectively.

Pricing

Web.com’s pricing might be on the higher side, starting at $34.99 per month. If you opt for an annual plan, it drops to $29.99 per month. There’s no free plan, but a 30-day trial is available to test the waters.

Customer Service

Web.com shines in customer support, offering 24/7 live chat, phone, and email support. This extensive support network is more robust than many other platforms.

Pros and Cons

Pros:

• Excellent customer service with multiple support options.
• Offers unique features like appointment bookings.
• Professional design services available.

Cons:

• Higher pricing compared to some competitors.
• Additional costs for web hosting.
• Moving an existing site away from Web.com can be tricky.

Web.com is a solid choice for businesses that prioritize customer service and need a platform that supports both product and service sales. However, its higher cost might not fit every budget.

For more insights on choosing the right eCommerce platform, consider exploring designing an effective eCommerce store to match your business needs.

17. Zoho Commerce

Zoho Commerce is an e-commerce platform designed to help small businesses establish a strong online presence. It offers a variety of features that make it appealing to entrepreneurs looking to expand their digital footprint.

Features

Zoho Commerce comes with a responsive site builder, free hosting, and SSL certificates, which are essential for any online store. It also provides marketing tools like social media integrations and newsletter subscriptions, making it easier to engage with customers. One standout feature is its AI-driven analytics and reporting, which allows users to track orders and sales, helping them understand which products are performing well.

Pricing

Though there isn’t a free plan, Zoho Commerce is competitively priced. The basic plan starts at $22 per month if billed annually, allowing up to 2,000 products. For businesses needing more, higher-tier plans support up to 50,000 products.

Customer Service

For support, Zoho Commerce provides a comprehensive online knowledge base, including FAQs and user manuals. Users can also email for support or request a callback. While live chat isn’t available, the Zoho Community offers a space for users to share insights and ask questions.

Reputation

Zoho Commerce has garnered positive feedback, with an average rating of just over 4 stars on platforms like Capterra. However, reviews can be mixed due to its integration with other Zoho products, so it’s essential to consider the specific e-commerce features when evaluating feedback.

Zoho Commerce offers flexible and user-friendly features that enhance online presence and create a pleasurable shopping experience. It highlights the top eCommerce trends for 2025, emphasizing the importance of adapting to evolving consumer behaviors and technological advancements.

Pros:

• AI-driven reporting and analytics
• Wide range of marketing options
• Abandoned cart emails

Cons:

• Limited customization options
• Product limits on lower-tier plans
• Mixed online reviews

Zoho Commerce is a solid choice for small businesses looking to enhance their online presence with a reliable and feature-rich platform.

18. 3dcart

3dcart is a versatile e-commerce platform that caters to small businesses looking to establish a solid online presence. It’s known for its user-friendly interface, making it a great choice for those who might not be tech-savvy but still want to manage their own online store.

Key Features of 3dcart:

• Customizable Templates: 3dcart offers a range of templates that are easily customizable, allowing businesses to create a unique look and feel for their store without needing extensive design skills.
• SEO Optimization: Built-in SEO tools help you improve your store’s visibility on search engines, which is crucial for attracting more customers.
• Payment Gateway Integration: With support for over 100 payment gateways, 3dcart ensures that you can offer your customers their preferred payment methods.

Pros of Using 3dcart

1. Ease of Use: The platform is designed to be intuitive, with a straightforward setup process that doesn’t require extensive technical knowledge.
2. Comprehensive Features: From inventory management to customer marketing tools, 3dcart packs a punch with its wide array of features.
3. Scalability: As your business grows, 3dcart can scale with you, offering more advanced features and integrations as needed.

Cons of Using 3dcart

• Learning Curve: While it’s user-friendly, there might be a slight learning curve for those completely new to e-commerce platforms.
• Design Limitations: Although customizable, some users find the design options somewhat limited compared to other platforms.
• Cost: Depending on the plan you choose, 3dcart can become a bit pricey, especially for small businesses on a tight budget.

3dcart stands out as a robust option for small businesses that want a reliable, feature-rich platform without getting bogged down by overly complex setups. It’s a solid choice if you’re looking to grow your online store steadily.

For a detailed comparison between 3dcart and other platforms like Shopify, check out our comparison of Shift4Shop and Shopify to see how 3dcart measures up in terms of pricing, features, and ease of use.

19. PrestaShop

PrestaShop is a versatile open-source platform that hails from Paris, offering a unique blend of flexibility and scalability for online stores. It’s free to install, but keep in mind, the real costs can add up when you factor in hosting, maintenance, and any necessary technical support.

Why consider PrestaShop? Well, it stands out because it allows for a high degree of customization. You can tailor your store to fit your brand perfectly, thanks to a plethora of themes and pre-built modules. Plus, it supports multi-storefronts, multi-language options, and multiple currencies, making it a great choice for businesses looking to expand globally.

However, there’s a bit of a trade-off. PrestaShop requires a decent level of technical know-how. If you don’t have a developer on your team, you might need to hire one to get the most out of this platform. Also, the support community leans heavily on French and Spanish, which might be a barrier if you’re not familiar with these languages.

PrestaShop offers a world of possibilities for those willing to invest in its potential. It’s not just about setting up a store; it’s about creating an online presence that’s as unique as your business.

Here’s a quick list of what makes PrestaShop a contender:

• Free to Use: Start without any upfront costs, though additional expenses for add-ons and support might arise.
• Highly Customizable: Design a store that reflects your brand with extensive themes and modules.
• Global Reach: Easily manage multiple stores, inventories, and currencies to tap into new markets.

For those comparing ecommerce platforms, PrestaShop offers a unique blend of features that cater to a diverse range of business needs, especially for those who value customization and global scalability.

20. Jimdo

Jimdo is a straightforward website builder that many small businesses find appealing for its simplicity and ease of use. If you’re looking for a no-fuss option to get your business online, Jimdo might be the way to go. However, it’s worth mentioning that while Jimdo is user-friendly, it does come with some limitations, especially when it comes to SEO, blogging, and e-commerce functionalities.

Key Features

• Ease of Use: Jimdo’s drag-and-drop interface makes setting up a website a breeze, even for those with no technical skills.
• Design Templates: Offers a variety of templates to choose from, although customization options are somewhat limited.
• Mobile Optimization: Ensures your site looks good on any device, which is crucial in today’s mobile-first world.

Limitations

• SEO Capabilities: Jimdo’s SEO tools are basic and might not meet the needs of businesses looking to rank high in search engines.
• E-commerce Features: While you can sell products, the e-commerce functionalities are not as robust as some other platforms.
• Blogging Tools: The blogging features are quite limited, which could be a drawback if content marketing is a key part of your strategy.

Jimdo is perfect for small businesses that need a simple and quick way to establish an online presence. However, if your business requires advanced features, you might need to look elsewhere.

21. Site123

If you’re looking for a straightforward and efficient way to launch your online store, Site123 might just be your answer. This platform is particularly well-suited for small businesses that want to get online quickly without fussing over complex features.

Why Choose Site123?

• Ease of Use: Site123 offers a no-nonsense approach to website building. Its intuitive interface means you can have your store up and running in no time.
• Responsive Design: Every template on Site123 is mobile-friendly, ensuring your site looks good on any device.
• Multilingual Support: If you’re targeting a global audience, Site123 makes it easy with built-in multilingual capabilities.

Features

Site123 doesn’t overwhelm you with options. Instead, it focuses on providing essential tools that work. Here’s what you can expect:

• Built-in SEO Tools: Improve your search engine visibility with ease.
• Free Hosting: Hosting is included, so you don’t have to worry about extra costs.
• Simple E-commerce Setup: Accept payments and manage orders with straightforward e-commerce features.

Site123 is perfect for those who want to focus on their business rather than getting bogged down by technical details.

Pricing

Site123 offers a free plan to get you started, but for e-commerce capabilities, you’ll need to upgrade. Their paid plans are competitive, giving you access to more features and storage.

• Basic Plan: Aimed at personal websites, but you can start small.
• Advanced Plan: Includes e-commerce features and more bandwidth.
• Professional Plan: Best for growing businesses needing more resources.

Choosing the right ecommerce platform can make a significant difference for small businesses, offering advantages like enhanced online presence and increased brand visibility.

Site123 is a solid choice if simplicity and speed are your priorities. It’s not the most feature-rich platform, but it covers the basics well, making it ideal for small business owners who want a hassle-free experience.

22. Selz

Selz is a versatile e-commerce platform designed for small businesses and entrepreneurs who want to sell online without the hassle of complex setups. It’s particularly appealing to those who are new to e-commerce, offering a straightforward and intuitive interface.

Why Choose Selz?

Selz stands out for its simplicity and ease of use. You don’t need to be a tech wizard to set up your store. The platform provides professionally designed templates that you can customize to fit your brand’s aesthetic. Plus, there are no transaction fees, which means more profit stays in your pocket.

Key Features

• Multichannel Sales: While Selz offers some multichannel sales support, it may not be as robust as other platforms. However, it’s a good starting point if you’re focusing on a single sales channel.
• Built-in Marketing Tools: Selz includes tools for creating discount codes, email marketing campaigns, and upselling, making it easier to boost your sales.
• Integration with Payment Gateways: The platform integrates with popular payment gateways, ensuring smooth transactions for your customers.

Pros and Cons

Pros	Cons
Professionally designed templates	Limited multichannel sales support
No transaction fees	Hard to override theme CSS and HTML

Selz is ideal for small businesses looking to establish an online presence quickly and efficiently. While it might not have all the advanced features of larger platforms, its user-friendly design and cost-effective structure make it a great choice for beginners.

Selz offers a solid base for those who want to start selling without diving into the complexities of more advanced platforms. Its focus on simplicity means you can get your store up and running in no time, making it a favorite among small business owners.

23. Easy Digital Downloads

Easy Digital Downloads (EDD) is a top choice for anyone focusing on selling digital products. It’s like a tailor-made suit for digital entrepreneurs. What makes EDD stand out is its simplicity and effectiveness in managing digital sales.

• User-Friendly Interface: EDD is designed to be straightforward, which means you can set up your store without needing a tech background.
• Extensions and Add-ons: You can expand the functionality of your store with numerous extensions, from payment gateways to marketing tools.
• Detailed Reporting: Keep track of your sales and customer data with comprehensive reports.

EDD is perfect for those who want a focused solution for digital products, without the clutter of unnecessary features.

Key Features

1. Simple Checkout: The checkout process is smooth and quick, reducing cart abandonment.
2. Customer Management: Manage your customers easily with built-in tools for tracking and support.
3. Discount Codes: Create and manage discount codes effortlessly to boost sales.

Pricing Plans

Plan	Features	Price
Personal	Basic features for small stores	$99/yr
Extended	More features including email marketing	$199/yr
Professional	All features with priority support	$299/yr

If you’re looking to sell digital goods, Shopify is also a strong contender, offering a broad range of features and an extensive app store. But for those who need a specialized platform, Easy Digital Downloads is a solid pick.

24. Cart66

Cart66 is a versatile eCommerce solution that caters to businesses of all sizes, but it shines particularly for small businesses looking to streamline their online sales process. What sets Cart66 apart is its simplicity combined with powerful features.

Key Features

• Secure Payments: Cart66 provides a secure platform for processing payments, ensuring your customers’ data is protected.
• Subscription Services: If you’re looking to sell subscriptions, Cart66 makes it easy to set up and manage.
• Digital and Physical Goods: Whether you’re selling digital downloads or physical products, Cart66 can handle both seamlessly.

Pros

• User-friendly interface that doesn’t require technical expertise.
• Integrated with WordPress, making it a great choice for existing WordPress users.
• Offers a variety of marketing tools to help boost sales.

Cons

• Limited customization options compared to some other platforms.
• May not be suitable for very large inventories or highly complex product listings.

If you’re looking for a straightforward eCommerce solution without the fuss, Cart66 might just be the right fit. It’s perfect for those who want to focus on selling rather than getting bogged down in technical details.

For those interested in exploring more about eCommerce plugins, consider checking out our guide on WordPress eCommerce plugins to see how Cart66 compares with others.

25. ThriveCart

ThriveCart has become a popular choice among small businesses for its robust set of features and ease of use. One of its standout features is the built-in LMS tool, which allows creators to develop and sell online courses effortlessly. This feature is perfect for those looking to expand their offerings into educational content.

Key Features

• Built-in LMS Tool: Ideal for course creators, this tool simplifies the process of creating and selling online courses.
• Multiple Payment Options: ThriveCart supports various payment gateways, ensuring smooth transactions.
• One-click upsells and bump offers to increase sales without hassle.

Pros

• Easy to set up and start selling quickly.
• No monthly fees; pay once and use it forever.
• Integrates seamlessly with email marketing platforms.

Cons

• Initial cost might be high for some small businesses.
• Limited design customization compared to other platforms.

ThriveCart provides a comprehensive solution for small businesses seeking to sell digital products and courses. Its one-time payment model is attractive, especially for those looking to avoid monthly fees.

If you’re interested in exploring these features further, check out ThriveCart’s built-in LMS tool for a seamless course creation experience.

Conclusion

So, there you have it. Picking the right online store platform for your small business in 2025 isn’t just about the bells and whistles. It’s about finding what fits your needs, your budget, and your future plans. Whether you’re just starting out or looking to switch things up, there’s a platform out there that’s just right for you. Remember, it’s not just about today but where you want to be tomorrow. Take your time, weigh your options, and choose wisely. Your business deserves the best shot at success.

Frequently Asked Questions

What is an online store platform?

An online store platform is a software solution that allows businesses to create and manage their online shops. It includes tools for website building, product listing, payment processing, and order management.

Why is choosing the right platform important for small businesses?

Picking the right platform is crucial because it affects how easily you can manage your store, handle sales, and grow your business. A good platform should fit your needs and budget while offering room to expand.

What features should I look for in an ecommerce platform?

Look for user-friendly interfaces, affordable pricing plans, customizable design options, and strong security features. Also, consider scalability and integration with other tools you might need.

Are there platforms that offer free plans?

Yes, some platforms offer free plans or trials. These can be a good start for small businesses, but they might come with limitations on features or charge transaction fees.

Can I switch platforms later if needed?

Switching platforms is possible, but it can be challenging. It’s best to choose a platform that can grow with your business to avoid disruptions later.

Do I need technical skills to use these platforms?

Many platforms are designed to be user-friendly, even for those without technical skills. Look for ones with drag-and-drop tools and helpful support to make setup easier.