Top Small Business Platforms for 2025: Choosing the Right One for Your Needs

In 2025, small business owners have a lot of options when it comes to choosing an e-commerce platform. With so many choices, it can be a bit overwhelming to find the right fit for your needs. Whether you’re selling handmade crafts or running a full-scale online store, there’s a platform out there designed to make your life easier. This article will walk you through the top small business platforms available, helping you decide which one might be the best for you.

Key Takeaways

  • Shopify is known for its excellent customer service and wide range of tools for online stores.
  • BigCommerce offers an all-in-one solution that’s great for scaling your business.
  • Squarespace is perfect for those who want a beautiful store without a lot of hassle.
  • WooCommerce is ideal for WordPress users looking to add e-commerce to their site.
  • Wix provides a user-friendly interface with plenty of customization options.

1. Shopify

Shopify is a big name in the e-commerce world, and for good reason. It’s the go-to platform for over 5 million online stores, offering a suite of tools that make setting up and running an online shop as smooth as possible. Shopify’s reliability and feature-rich ecosystem make it a top choice for many entrepreneurs.

Key Features

  • E-commerce Website Builder: Build your store with ease using Shopify’s intuitive tools.
  • Built-in SEO Features: Improve your store’s visibility on search engines.
  • Free Email Marketing: Engage your customers with built-in email tools.
  • Abandoned Cart Recovery: Boost sales by reminding customers of forgotten items.

Pricing

Shopify offers a range of pricing plans to fit different needs:

  • Basic: $39/month
  • Shopify: $105/month
  • Advanced: $399/month
  • Plus: $2,300/month

Community and Support

Shopify isn’t just a platform; it’s a community. With direct support via chat and email, plus a vibrant community forum, help is always at hand. Engage with fellow entrepreneurs to share tips and advice.

Integration and Flexibility

The platform supports a wide range of third-party apps, like Oberlo and Amazon, to enhance your store’s functionality. Whether you’re managing inventory or chatting with customers, Shopify has an app for that.

"Shopify’s always-on availability and industry-leading stability mean you can count on it to keep your store running smoothly around the clock."

For those looking to select the right e-commerce platform, Shopify’s combination of features, community support, and scalability makes it a compelling choice.

2. BigCommerce

BigCommerce is a platform that aims to make scaling your online presence straightforward. It’s got a toolkit designed to help small businesses grow by crafting attractive online stores and managing everything from products to payments. The drag-and-drop editor lets you design a professional-looking storefront without needing to be a coding wizard.

Key Features

  • Customizable Templates: Start with a template and tweak it to fit your brand. Change colors, fonts, and more without touching a line of code.
  • Mobile Responsiveness: Ensure your store looks great on any device, so you don’t lose customers browsing on their phones.
  • Built-in SEO Tools: Get found by more shoppers with SEO features that help improve your search engine rankings.
  • Marketing Tools: Use product reviews, discount codes, and email campaigns to attract and retain customers.

Payment and Integrations

BigCommerce supports various payment options, including credit cards and PayPal, and integrates with popular services like Stripe and Amazon Pay. It also connects with Google Shopping Ads, helping you reach more potential buyers without the hassle of manual uploads.

Pricing

  • Standard: $39/month
  • Plus: $105/month
  • Pro: $399/month
  • Enterprise: Custom pricing

User Experience

Despite its robust features, only 56% of users recommend BigCommerce after testing, which is lower compared to competitors like Shopify and Wix. This suggests some areas might need improvement, particularly in user experience.

BigCommerce is trusted by big names like Samsung and Dell, offering a reliable platform for those ready to scale their online business. However, recent strategic changes, including layoffs, might be something to keep an eye on if you’re considering this platform.

3. Squarespace

Squarespace is a versatile platform, perfect for those who want a sleek and professional online presence without the fuss. What makes Squarespace really stand out is its drag-and-drop interface that simplifies the website building process. You don’t need to be a tech wizard to create something stunning.

Key Features

  • Templates: Squarespace offers a vast library of templates that are not only beautiful but also responsive. This means your site looks great on any device.
  • E-commerce Tools: From inventory management to payment processing, Squarespace has everything you need to run an online store.
  • Marketing Integrations: Connect your site with social media platforms and use built-in email marketing tools to reach your audience effectively.

Pricing

Squarespace offers a 14-day free trial to get you started. After that, plans start from $23 per month for the Business plan, which includes a range of sales channels like online stores and social media.

Squarespace’s all-in-one platform is ideal for busy entrepreneurs who need a hassle-free solution to build and maintain their online store.

For a deeper look at Squarespace’s capabilities, including its templates and usability, you’ll find that it balances form and function, making it a top choice for many small businesses.

4. WooCommerce

WooCommerce is a powerhouse when it comes to e-commerce platforms, especially if you’re already on WordPress. This ecommerce platform is a free plugin that transforms your WordPress site into a fully functional online store. The best part? It’s incredibly flexible. Whether you’re selling physical goods, digital downloads, or even subscriptions, WooCommerce has got you covered.

Key Features

  • Highly customizable with a variety of themes and plugins.
  • Supports a wide range of products and services.
  • Integrates seamlessly with WordPress, making it a natural choice for existing WordPress users.

Pricing

While WooCommerce itself is free, keep in mind that you’ll need to factor in the costs of hosting, domain registration, and any premium plugins you might want to add.

Pros

  1. Flexibility: You can sell anything from physical products to memberships.
  2. Community Support: A vast community of developers and users means help is always available.
  3. Control: Since it’s open-source, you have complete control over your store’s design and functionality.

Cons

  1. Requires some technical knowledge to set up and maintain.
  2. Additional costs for hosting and premium features can add up.
  3. May not be as beginner-friendly as some other platforms.

WooCommerce is ideal for those who want to build a tailored e-commerce experience without the constraints of a boxed solution. If you like having options and control, this might be the right platform for you.

5. Wix

Wix is a standout choice for anyone looking to create an online store with a professional touch. What makes Wix special is its ease of use combined with powerful features. With over 500 templates, you can build a storefront that reflects your brand’s personality without needing a design degree. The drag-and-drop interface is intuitive, making it simple to customize everything to your liking.

Key Features

  • Payment Options: Wix supports more than 50 secure payment gateways, including PayPal, Stripe, and its own Wix Payments.
  • SEO and Marketing Tools: Built-in SEO tools help your store get noticed. Plus, you can use email marketing, social media ads, and promo codes to attract and retain customers.
  • Mobile Optimization: Every store is mobile-ready, ensuring a smooth shopping experience for customers on the go.

Pricing Plans

Wix offers several pricing plans to fit different business needs:

  1. Light Plan: $17/month
  2. Core Plan: $29/month
  3. Business Plan: $36/month
  4. Business Elite Plan: $159/month

Additional Benefits

Wix doesn’t just stop at storefront creation. It offers:

  • Free SSL Certificate: Security is a priority, and every Wix site comes with an SSL certificate.
  • Storage Management: Hassle-free storage solutions help keep your operations smooth.
  • AI Tools: Use AI to create content and design elements effortlessly.

Building a store with Wix is like having a digital Swiss Army knife—versatile, reliable, and always ready to help you tackle any challenge.

For those who are just starting out, Wix provides an all-in-one solution that is both affordable and comprehensive. Whether you’re selling physical products, digital goods, or subscriptions, Wix has the tools to make your business thrive. Plus, with its multichannel selling capabilities, you can easily expand your reach to platforms like Facebook and Instagram.

Check out choosing the right e-commerce platform to learn more about how Wix compares to other popular platforms and why it might be the best fit for your business needs.

6. PrestaShop

Small business owner working in a cozy shop.

PrestaShop is a dream come true for budget-savvy startups. It’s a free, open-source platform that offers a ton of flexibility and customization. You can download and tweak it however you like, which makes it a hit for businesses with unique needs. You get to play around with themes and modules, both free and paid, to make your store exactly how you want it.

Why PrestaShop? Because it’s not just about saving money upfront. The platform is like a digital Lego set, letting you build your store with endless possibilities. You can integrate it with major payment gateways and shipping services without breaking a sweat.

Key Features

  • Customization Galore: Hundreds of themes and add-ons to choose from.
  • Multi-language Support: Operate in 75 different languages.
  • Efficient Inventory Management: Track items and get alerts when stock is low.
  • SEO Integration: Built-in tools to make your store visible in search engines.
  • Cart Abandonment Solutions: Automated notifications to nudge customers to complete their purchases.

PrestaShop is a cost-effective solution for budget-conscious startups, offering a free download and installation option that helps save significant upfront costs in building online stores.

The community support is strong, too. Whether you’re browsing the knowledge base, chatting in forums, or getting professional help, answers are always within reach. Plus, if you have some coding skills, you can even build your own custom integrations.

And if you’re thinking about integrations, PrestaShop plays well with big names like QuickBooks, eBay, Amazon, USPS, and more. It’s a solid choice if you’re looking to build an online store without blowing your budget.

7. Lightspeed

Lightspeed is a cloud-based platform that offers a robust solution for small businesses looking to dive into ecommerce. It’s not just about selling online; it’s about managing your entire retail operation seamlessly. Lightspeed’s integration capabilities are truly impressive, allowing you to connect with platforms like Amazon, eBay, and even social media giants like TikTok and Facebook. This means you can manage all your sales channels from one place.

Key Features

  • Inventory Management: Lightspeed allows you to sync your physical store’s inventory with your online shop, providing real-time updates on stock levels. This is crucial for businesses with both brick-and-mortar and online presences.
  • SEO Tools: Built-in SEO tools help increase your store’s visibility, ensuring more potential customers can find you online.
  • Analytics Dashboard: Stay informed with performance insights that are updated daily, weekly, and monthly. This helps you pinpoint areas for improvement and track progress over time.

Pricing

Lightspeed offers a freemium plan, with paid plans starting at $14.08 per month. This flexibility allows businesses to start small and scale up as needed.

Lightspeed’s ability to integrate across multiple platforms and provide comprehensive inventory management makes it a standout choice for small businesses aiming to expand their ecommerce presence.

For those interested in exploring more about essential strategies for ecommerce success, Lightspeed’s tools can significantly enhance your online business operations.

8. Subbly

Subbly is a fantastic platform if you’re diving into the world of subscription-based ecommerce. It’s like having a trusty sidekick for your online store, especially if you’re selling products or services on a regular cycle. What sets Subbly apart is its focus on making subscription management a breeze. You won’t need a ton of plugins or extra tools to keep things running smoothly.

Key Features

  • Customizable Checkout: Tailor the checkout experience to fit your brand and customer needs.
  • Subscription Management: Handle everything from subscriber tracking to automated renewals with ease.
  • Analytics: Get clear insights into sales and customer behavior to make informed decisions.

Integrations

Subbly plays well with others. It integrates with popular tools like Pirate Ship for shipping, Google Analytics for tracking, and Zapier for connecting with thousands of other apps. This flexibility ensures you can connect Subbly with the tools you already love.

Pricing

Here’s a quick look at what you can expect:

Plan Price
Basic $29/month
Pro $59/month
Advanced $99/month

Why Choose Subbly?

Subbly is designed for those who want a straightforward, yet powerful platform. It’s all about giving you the tools to manage subscriptions without the fuss. If you’re looking for a platform that’s both budget-friendly and easy to navigate, Subbly is worth checking out.

For more details on Subbly Software’s features and pricing, including access to free demos and comparisons, you can explore further.

9. EvolveAR

EvolveAR is making waves in the ecommerce world with its augmented reality shopping experiences. Imagine your customers being able to see your products in 3D, right from their living room. This isn’t just a gimmick; it’s a game-changer. By showcasing products in a 3D format, EvolveAR allows customers to explore items like never before, turning casual browsing into a fully immersive experience.

Key Features

  • 3D Product Displays: Let customers interact with your products in a virtual space, enhancing engagement and understanding.
  • Actionable Analytics: Track every interaction to optimize performance and compare the effectiveness of different strategies.
  • Interactive Call-to-Actions: Seamlessly turn interest into conversions with strategically placed buttons.

Support Options

EvolveAR offers a robust support system including phone, email, chat, and even fax. Yes, fax! For those who prefer self-service, there’s a comprehensive knowledge base. But for tricky issues, reaching out directly might save time.

Pricing

Starting at $99 per month, EvolveAR offers a competitive entry point for businesses looking to enhance their digital storefronts with AR technology.

"As we approach 2030, online entrepreneurs must adapt to changing consumer behaviors and leverage emerging technologies to succeed." Learn more about adapting to emerging technologies.

In a world where digital interaction is key, EvolveAR provides the tools to not just keep up, but to stand out.

10. Shift4Shop

Shift4Shop is a versatile e-commerce platform that aims to cater to businesses of all sizes. It’s known for its rich set of features that help online retailers manage their stores efficiently.

Key Features

  • Unlimited Product Listings: Add as many products as you need without worrying about hitting a cap.
  • Customizable Templates: Use various design templates to make your store look professional and unique.
  • Built-in SEO Tools: Optimize your product listings to rank better in search engines.

Pricing Plans

Shift4Shop offers several pricing tiers to accommodate different business needs:

Plan Monthly Cost
Basic $29/month
Plus $79/month
Pro $229/month

Customer Support

Shift4Shop provides 24/7 customer support to assist you with any issues you might face. They offer help through live chat, email, and phone.

“Shift4Shop is a reliable choice for those looking to expand their online presence without breaking the bank.”

Integration Capabilities

Shift4Shop integrates seamlessly with numerous third-party applications, allowing you to extend its functionality. Whether you need to connect with payment gateways or marketing tools, Shift4Shop has you covered.

For entrepreneurs navigating the rise of the sharing economy, Shift4Shop offers a robust platform that supports ease of use, customization, and scalability, making it an excellent choice for future growth.

11. WP Engine

WP Engine is a web hosting service that’s really made a name for itself among bloggers and businesses looking for a reliable platform. What sets it apart is its speed—websites hosted here load super fast, which is a big deal if you want to keep your visitors happy and boost your Google rankings.

Key Features

  • Genesis Framework: Comes with beautiful templates that make it easy to create a custom online store.
  • Gutenberg-Ready Site Builder: Allows for creating reusable modules and detailed customization.
  • Compatibility: Seamlessly works with WooCommerce and other major e-commerce apps.

Pricing

  • Starts at $25/month
  • Offers a range of plans to fit different needs

WP Engine provides a robust hosting solution, especially for non-technical users who want to avoid the hassle of server management.

Community and Support

  • Strong open-source community for ongoing improvements and security features.
  • Access to a variety of plugins, add-ons, and extensions.

When choosing a platform, it’s crucial to consider how well it integrates with your existing tools and how easily it scales as your business grows. For more on how to make the right choice, check out our guide on effective email marketing automation.

12. Swell

Swell is a standout option for businesses diving into the world of headless ecommerce. Headless ecommerce means you can customize your online store’s frontend without being tied down by backend constraints. This flexibility allows for a unique shopping experience tailored to your brand’s needs.

Features

  • Unlimited Pages: Create as many pages as you need, ensuring your store can grow along with your business.
  • Real-time Shipping Quotes: Offer your customers accurate shipping costs during checkout, which can help reduce cart abandonment.
  • Payment Processing: Seamless integration with various payment gateways to make transactions smooth.

Inventory Management

Swell doesn’t just stop at the basics. It provides unlimited product options, variants, and attributes. This means you can manage your inventory with ease, no matter how diverse your product range is. Handy tools like bulk editing and product bundling keep everything organized and efficient.

Order Management

Keeping track of orders is a breeze with Swell. You can edit order items before finalizing them and track shipments efficiently. This ensures that your customers receive exactly what they ordered, enhancing their shopping experience.

Sales Insights

With Swell, you get detailed sales reports that can be filtered by product, customer, or coupon. This level of insight helps you make informed decisions to boost your business strategy.

Support

Need help? Swell offers support through phone, email, and live chat, ensuring you can get assistance whenever needed.

Swell isn’t just a platform; it’s a tool that adapts to your business, offering the flexibility to grow and change as you do.

For businesses looking to add contacts and manage responses effectively, Swell’s user-friendly experience makes it an excellent choice. It’s not just about selling; it’s about creating a seamless experience for both you and your customers.

13. Lightspeed eCom

Lightspeed eCom is a standout choice for small businesses aiming to excel in online sales. It’s part of Lightspeed’s point-of-sale system, making it a great fit for retailers juggling both physical and online stores. This platform shines with its seamless integration capabilities and robust inventory management features.

Key Features

  • Inventory Sync: Effortlessly import stock from your brick-and-mortar store to your online platform with just a click.
  • Real-Time Updates: Shoppers can see live inventory levels, reducing the chance of overselling.
  • Analytics Dashboard: Get insights into daily, weekly, and monthly performance, helping you make informed decisions.
  • Conversion Reports: Identify areas for improvement to boost sales.

Pricing

  • Freemium Plan: Available for those starting out.
  • Paid Plans: Start at $14.08/month, offering more advanced features and integrations.

Integrations

Lightspeed eCom integrates with a wide range of apps and platforms, including Mailchimp, Restock, Stripe, and more. This flexibility allows you to tailor your ecommerce experience to fit your business needs.

Lightspeed eCom is not just a tool; it’s a partner in your ecommerce journey, providing the support and features you need to thrive in a competitive market.

Support

Whether you need a quick fix or detailed assistance, Lightspeed’s support team is accessible via phone or email, ensuring you’re never left in the lurch.

With Lightspeed eCom, small businesses can effortlessly manage their online store while staying connected to their physical retail operations. It’s a comprehensive solution that simplifies ecommerce for retailers, allowing them to focus on what they do best: selling their products.

14. SellerChamp

When it comes to managing a bustling online store, SellerChamp stands out as a go-to solution for many. It’s designed to help sellers streamline their operations, especially those dealing with high volumes of inventory. SellerChamp is known for its ability to simplify the complex world of eCommerce.

Key Features

  • Bulk Product Uploads: Upload thousands of products in one go, saving time and reducing manual errors.
  • Automated Inventory Management: Keep track of stock levels effortlessly with automated updates.
  • Multi-Channel Selling: Sell on multiple platforms, including Amazon, eBay, and Walmart, from a single dashboard.

Pricing

SellerChamp offers flexible pricing plans to cater to different business needs:

  • Starter Plan: Ideal for small businesses, offering basic features at an affordable rate.
  • Professional Plan: Includes advanced tools for growing businesses.
  • Enterprise Plan: Tailored solutions for large-scale operations.

SellerChamp simplifies the eCommerce process, making it easier for businesses to focus on growth rather than getting bogged down by logistics.

User Insights

Based on SellerChamp reviews, users appreciate the platform’s efficiency and the ease of managing products across various sales channels. The feedback highlights how SellerChamp helps in making informed decisions, thanks to its insightful analytics.

Conclusion

If you’re looking to expand your online presence without the hassle of managing multiple systems, SellerChamp might just be the perfect fit for your business. It’s all about making your eCommerce journey smoother and more efficient.

15. K-eCommerce

Modern workspace with devices for e-commerce exploration.

K-eCommerce stands out as a robust e-commerce platform tailored specifically for businesses using Microsoft Dynamics and SAP applications. This integration ensures that companies can manage their online storefronts seamlessly alongside their existing enterprise systems. K-eCommerce is a game-changer for businesses looking to streamline their e-commerce operations without compromising on the richness of their ERP systems.

Key Features

  • Seamless Integration: Connects directly with Microsoft Dynamics and SAP, ensuring real-time data synchronization and reducing manual entry errors.
  • B2B and B2C Capabilities: Supports both business-to-business and business-to-consumer transactions, making it versatile for different business models.
  • Mobile-Friendly Design: Offers a mobile-responsive design, ensuring customers have a smooth shopping experience on any device.

Benefits

  • Efficiency: By integrating with existing ERP systems, businesses can automate processes and improve operational efficiency.
  • Scalability: As your business grows, K-eCommerce can scale with you, accommodating increased traffic and inventory.
  • Customization: Offers extensive customization options, allowing businesses to tailor their online stores to their specific needs.

K-eCommerce offers a unique blend of functionality and flexibility, making it an ideal choice for businesses looking to integrate their e-commerce with robust ERP systems. The platform’s ability to handle both B2B and B2C transactions means it can adapt as your business evolves.

Pricing

K-eCommerce offers customized pricing plans based on the specific needs of your business, ensuring you only pay for the features and capabilities you require. For more detailed pricing information, it’s best to contact their sales team directly.

For businesses evaluating e-commerce platforms, understanding your specific requirements and how they align with potential solutions is crucial. This guide emphasizes the importance of aligning your platform choice with your business needs to enhance operations and customer engagement.

16. Rain Point of Sale

Rain Point of Sale is a handy tool for retail businesses looking to streamline their operations. This platform offers a variety of features to help manage your store efficiently. From inventory management to sales tracking, Rain POS covers it all with a user-friendly interface.

Key Features

  • Inventory Management: Keep track of your stock levels in real-time, so you never run out of your best-selling items.
  • Sales Tracking: Monitor your sales performance with detailed reports and analytics.
  • Customer Management: Maintain a record of your customers’ purchase history to personalize their shopping experience.

Benefits

  1. Ease of Use: The intuitive design makes it easy for staff to learn and use, reducing training time.
  2. Cloud-Based Access: Manage your store from anywhere, anytime, with internet access.
  3. Integrated Payments: Accept payments seamlessly through various methods, ensuring a smooth checkout process.

Rain POS is more than just a point of sale system; it’s a comprehensive solution that grows with your business. Perfect for retailers who want to keep things simple yet effective.

17. eHopper

Running a small business means juggling a lot of tasks, and having the right tools can make all the difference. Enter eHopper, a platform designed to sync your online orders with your Point of Sale (POS) system. This integration is crucial for businesses looking to streamline operations and improve efficiency.

Key Features

  • Order Management: Seamlessly manage online and in-store orders from a single dashboard.
  • Inventory Tracking: Keep tabs on stock levels in real-time, reducing the risk of overselling.
  • Payment Processing: Accept various payment methods, including credit cards, PayPal, and more.

Benefits

  1. Efficiency: By syncing online and offline sales, eHopper helps reduce manual errors and saves time.
  2. Cost-Effective: Offers a range of pricing plans to fit different business sizes and budgets.
  3. User-Friendly: The interface is intuitive, making it easy for anyone to use without extensive training.

eHopper stands out as a versatile tool for small businesses wanting to link their online presence with physical sales seamlessly. Its ability to handle both aspects without a hitch makes it a go-to choice for many.

For businesses diving into trade discounts, understanding how these can impact pricing strategies is vital. eHopper’s features can support businesses in managing these aspects efficiently.

18. GetMeAShop

GetMeAShop is a dynamic platform aimed at small businesses looking to establish an online presence with ease. It’s particularly geared towards those who might not have a deep tech background but still want a professional-looking site.

Why Choose GetMeAShop?

  • User-Friendly Interface: GetMeAShop offers a simple and intuitive interface, making it easy for anyone to build and maintain their online store without needing extensive technical skills.
  • Comprehensive Features: From inventory management to payment gateways, GetMeAShop provides a plethora of features to cover all your ecommerce needs.
  • Mobile Optimization: In today’s mobile-first world, having a mobile-optimized site is crucial. GetMeAShop ensures your site looks great on any device.

Key Benefits:

  1. Integrated Marketing Tools: GetMeAShop includes built-in marketing tools to help you reach your audience more effectively.
  2. Secure Payment Options: The platform supports various payment gateways, ensuring secure transactions for your customers.
  3. Customizable Templates: You can choose from a range of customizable templates to give your store a unique look.

GetMeAShop is all about making ecommerce accessible to everyone, no matter their level of expertise. It’s a solid choice for small businesses aiming to successfully run an online business with minimal hassle.

Pricing:

Plan Monthly Cost Features Included
Basic $10 Basic store features, limited support
Professional $20 Advanced features, priority support
Enterprise $50 All features, dedicated account manager

With its focus on simplicity and functionality, GetMeAShop is a great option for small businesses looking to dive into the ecommerce world without getting overwhelmed.

19. MarketStudio

MarketStudio is a dynamic platform that has been gaining traction among small businesses. It’s designed to streamline operations and maximize efficiency for those looking to enhance their online presence. MarketStudio offers a comprehensive suite of tools that cater to various business needs.

Key Features

  • User-Friendly Interface: The platform is intuitive, making it easy for users to navigate through various features without a steep learning curve.
  • Robust Analytics: Gain insights into your business performance with detailed analytics that help you make informed decisions.
  • Inventory Management: Keep track of your stock seamlessly with MarketStudio’s advanced inventory management system.

Pricing Plans

MarketStudio offers flexible pricing plans that cater to different business sizes and needs:

Plan Cost Features
Basic $29/month Essential tools for startups
Professional $59/month Advanced features for growing businesses
Enterprise Custom Tailored solutions for large enterprises

Benefits

  1. Scalability: Whether you’re a startup or an established business, MarketStudio grows with you.
  2. Integrated Marketing Tools: Utilize built-in marketing tools to reach a wider audience.
  3. Customer Support: Access 24/7 customer support to resolve any issues promptly.

MarketStudio is not just a tool; it’s a partner that helps elevate your business to new heights. With its comprehensive features and support, businesses can focus on what they do best—serving their customers.

For those exploring options, MarketStudio stands out as a versatile choice in the top ecommerce platforms for small businesses. Its combination of affordability, functionality, and support makes it a compelling option for 2025.

20. Helium 10

Helium 10 is a powerful suite of tools designed specifically for Amazon sellers. If you’re looking to boost your Amazon business, this platform might just be your best friend. From product discovery to keyword research, Helium 10 covers it all.

Key Features

  • Product Discovery: Helps you find profitable products with high demand and low competition.
  • Keyword Research: Discover the most effective keywords to drive traffic to your listings.
  • Listing Optimization: Optimize your product listings for better visibility and sales.
  • Marketing Management: Manage and track your marketing campaigns effectively.
  • Business Management: Tools to help you manage your overall Amazon business operations.

Pricing

The pricing for Helium 10 can vary based on the features you need. Typically, it offers several tiers from basic to advanced, ensuring there’s something for every seller.

Helium 10 is more than just a tool; it’s an entire ecosystem for Amazon sellers. Whether you’re just starting out or looking to scale, it provides the insights and capabilities to help you succeed.

For those interested in Helium 10’s comprehensive suite of tools, it’s worth exploring how each feature can specifically benefit your business needs. Whether it’s digging into the data or managing your marketing campaigns, Helium 10 has got you covered.

21. FreightWise

FreightWise is a platform that helps businesses manage their shipping needs more efficiently. It’s especially useful for companies dealing with large volumes of shipments. With FreightWise, you can streamline your logistics, ensuring that everything runs smoothly from start to finish.

Key Features

  • Real-Time Tracking: Always know where your shipments are. FreightWise provides real-time tracking, so you can keep tabs on your packages at all times.
  • Cost Management: Track and manage your shipping expenses effectively. This feature allows businesses to stay on budget and reduce unnecessary costs.
  • Integration: FreightWise integrates with many e-commerce platforms, making it easier to manage orders and shipments in one place.

Benefits for Businesses

  • Improved Efficiency: By automating and optimizing shipping processes, businesses can save time and focus on other areas.
  • Enhanced Customer Satisfaction: Faster and more reliable shipping leads to happier customers.
  • Scalability: As your business grows, FreightWise can adapt to meet increasing shipping demands.

FreightWise is designed to simplify the logistics process, providing businesses with the tools they need to handle shipping more efficiently and cost-effectively.

For those who were using Kuebix, the announcement of its sunset might have raised some eyebrows. FreightWise offers a viable alternative to manage your shipping needs effectively.

22. Now Commerce

Now Commerce is a unique platform tailored specifically for businesses looking to streamline their wholesale and distribution processes. It’s not your typical e-commerce solution; instead, it focuses on providing tools that cater to the needs of B2B transactions. This platform is all about making the complex world of wholesale simple and efficient.

Key Features

  • Customer Portal: Offers a dedicated portal for your customers, allowing them to place orders, check status, and view their order history.
  • QuickBooks Integration: Seamlessly integrates with QuickBooks, ensuring all your financial data is in sync without any manual intervention.
  • Inventory Management: Keeps track of your stock levels and provides alerts when it’s time to reorder, reducing the risk of stockouts.

Pricing

Now Commerce provides flexible pricing options based on the specific needs of your business. While exact pricing isn’t publicly listed, they offer custom quotes to ensure you only pay for what you need.

Benefits

  • Efficiency: Automates many of the repetitive tasks associated with order management, freeing up time for more strategic activities.
  • Accuracy: By integrating directly with accounting software, it reduces errors associated with manual data entry.
  • Customer Satisfaction: The customer portal enhances the buying experience, providing clients with the tools they need to manage their orders independently.

"In the fast-paced world of wholesale, having a reliable platform like Now Commerce can be a game-changer. It not only simplifies operations but also enhances customer relationships by providing them with more control and visibility."

For businesses deeply involved in e-commerce platforms, choosing a system like Now Commerce that integrates well with existing tools and enhances operational efficiency can significantly impact growth and customer satisfaction. It’s essential to evaluate options based on specific requirements and goals, making Now Commerce a worthy contender for those in the wholesale space.

23. Liftoff

Liftoff is making waves for small businesses looking to establish an online presence. It’s a powerful tool for building and managing websites effortlessly. Whether you’re tech-savvy or just starting out, Liftoff simplifies the process.

Why Choose Liftoff?

  • User-Friendly Interface: Liftoff’s interface is intuitive, allowing you to focus on your business rather than grappling with complex software.
  • Affordable Plans: Integrated with WordPress, Liftoff is included in all DreamHost hosting plans starting at just $2.59 per month.
  • Comprehensive Support: From setup to launch, Liftoff provides extensive resources and a responsive support team to ensure your store gets off the ground smoothly.

Launching a website shouldn’t be a daunting task. With Liftoff, you get the tools you need to create and manage your online space without the usual headaches.

Key Features

  • Seamless Integration: Works effortlessly with WordPress, offering a robust platform for your website needs.
  • Scalable Solutions: As your business grows, Liftoff scales with you, providing the flexibility to expand your site as needed.
  • Customizable Templates: Choose from a variety of templates to match your brand’s style and identity.

Getting Started with Liftoff

  1. Sign up for a DreamHost hosting plan that includes Liftoff.
  2. Use the setup wizard to integrate with WordPress and select your template.
  3. Customize your site with easy-to-use tools and launch your online presence.

Liftoff is an excellent choice for small businesses eager to establish a professional online presence without the hassle. It’s all about making your life easier while giving you the features you need to succeed online.

24. Kangaroo

Kangaroo is a loyalty program tool tailored for small e-commerce businesses. It’s designed to help you keep your customers coming back by rewarding them for their loyalty. Let’s dive into what makes Kangaroo a great choice for your business.

Why Choose Kangaroo?

  • User-Friendly Interface: One of the standout features of Kangaroo is its fantastic user experience. The app is intuitive and easy to navigate, making it simple for you and your customers to use.
  • Customizable Rewards: You can tailor the loyalty rewards to fit your business needs. Whether it’s points, discounts, or exclusive offers, Kangaroo lets you decide how to keep your customers engaged.
  • Integration Capabilities: Kangaroo seamlessly integrates with various e-commerce platforms, ensuring a smooth experience without the hassle of complex setups.

Key Features

  1. Personalized Rewards: Offer rewards that resonate with your customers’ preferences.
  2. Real-Time Analytics: Keep track of your loyalty program’s performance with detailed analytics.
  3. Customer Engagement Tools: Use Kangaroo’s tools to engage with your customers through personalized messages and offers.

Kangaroo isn’t just a tool; it’s a strategy to enhance customer retention and satisfaction. By implementing a loyalty program, you’re investing in long-term relationships with your customers.

Getting Started

  • Sign Up: Begin by creating an account with Kangaroo.
  • Set Up Rewards: Customize your loyalty program by choosing the type of rewards you want to offer.
  • Launch Your Program: Once everything is set up, launch your loyalty program and start engaging your customers.

Kangaroo offers a robust solution for businesses looking to implement a loyalty program without the complexities often associated with such systems. Its ease of use and flexibility make it a favorite among small e-commerce businesses.

25. Nexternal and more

In the bustling world of ecommerce, choosing the right platform can be a game-changer for your business. Nexternal stands out as a robust option, offering a suite of tools to streamline online sales. But it’s not just Nexternal; there are other platforms worth considering.

Why Consider Nexternal?

Nexternal provides a comprehensive solution for businesses looking to expand their online presence. It’s known for its user-friendly interface and seamless integration with other ecommerce tools. Here’s what makes it appealing:

  • Ease of Use: Designed for both beginners and seasoned professionals.
  • Scalability: As your business grows, Nexternal scales with you, ensuring that your platform can handle increased traffic and sales.
  • Customization: Offers a variety of templates and customization options to match your brand identity.

Exploring Other Platforms

While Nexternal is a strong contender, it’s important to explore other platforms that might suit specific needs better. Here are a few alternatives:

  1. Shopify – Known for its flexibility and vast app ecosystem.
  2. BigCommerce – Offers extensive features right out of the box, ideal for larger businesses.
  3. Squarespace – Perfect for those who want a beautifully designed storefront with minimal effort.

The Importance of Automation

Incorporating automation into your ecommerce strategy can significantly enhance efficiency. Automation tools help manage inventory, process orders, and even engage with customers, reducing manual tasks and errors.

As ecommerce continues to evolve, businesses that embrace technology and innovation will thrive. Finding the right platform is just the beginning; leveraging automation and staying adaptable are key to long-term success.

Ultimately, the best platform for your business depends on your unique needs and goals. Whether it’s Nexternal or another option, make sure to choose a platform that supports your vision for growth.

Conclusion

Alright, so there you have it. Picking the right platform for your small business in 2025 isn’t just about following trends—it’s about finding what fits your needs best. Whether you’re eyeing Shopify for its all-in-one package or considering WooCommerce for its flexibility, the key is to align with what your business requires. Remember, it’s not just about the bells and whistles; it’s about what helps you connect with your customers and grow. So, take a deep breath, weigh your options, and choose the platform that feels right for you. Your business’s future might just depend on it.

Frequently Asked Questions

What is an eCommerce platform for small businesses?

An eCommerce platform is a tool that helps small businesses sell stuff online. It’s like having a store on the internet where you can show your products, take payments, and manage orders without needing to be a tech wizard.

Why is picking the right eCommerce platform important?

Choosing the right platform is key because it can make running your online store easier. A good platform should fit your budget, be easy to use, and have features that help you grow your business.

What features should I look for in an eCommerce platform?

Look for features like easy setup, mobile-friendly designs, secure payment options, and tools to help with marketing and SEO. These features help attract customers and keep your store running smoothly.

How can eCommerce platforms help my small business grow?

eCommerce platforms let you reach more customers, sell anytime, and save money on things like rent for a physical store. They also provide tools to track sales and see what’s working.

Are there eCommerce platforms that don’t need coding skills?

Yes, many platforms offer drag-and-drop tools that let you design your store without writing any code. This makes it easy for anyone to create a professional-looking site.

Which eCommerce platform is best for beginners?

Shopify is often recommended for beginners because it’s user-friendly and offers a complete package to sell online, in-person, and on social media.