Discover the Best Online Storefront for Small Business in 2025

Starting a small business online in 2025? Picking the right storefront is a big deal. There are loads of options out there, each with its own perks and quirks. From user-friendly platforms to those packed with features, the choices can be overwhelming. But don’t worry, we’ve rounded up some of the top contenders to help you find the best online storefront for small business needs.

Key Takeaways

• Shopify is a go-to for many small businesses due to its comprehensive features and ease of use.
• WooCommerce offers flexibility, especially if you’re already on WordPress.
• Squarespace is ideal for those who need a visually appealing site without a ton of products.
• Wix provides a simple drag-and-drop interface, perfect for beginners.
• Square Online integrates well with Square’s payment systems, making it a good choice for existing Square users.

1. Shopify

Shopify is a powerhouse in the e-commerce world, supporting over 5 million online stores globally. It’s perfect for businesses aiming to grow without the hassle of complex setups. Shopify makes it easy for anyone to launch a professional online store—no coding needed. You get to choose from over 100 free templates to craft your site.

Here’s what makes Shopify stand out:

• User-Friendly Interface: Even if you’re not tech-savvy, Shopify’s drag-and-drop system allows you to build your site effortlessly.
• SEO Tools: Get noticed on search engines with built-in SEO features. You can tweak tags, URLs, and more to boost your site’s ranking.
• Burst Photo Library: Access a free stock photo library to make your store visually appealing without extra cost.
• Endless Apps: With over 8,000 apps, you can add almost any feature imaginable to your store to enhance customer experience.

Pricing varies to suit different needs:

Plan	Monthly Cost	Features
Basic	$39	Up to 77% shipping discount, 10 inventory spots
Shopify	$105	Up to 88% shipping discount, advanced features
Advanced	$399	10x checkout capacity, premium support
Plus	$2,300	Unlimited staff accounts, 200 inventory spots

Shopify is not just for big brands like Pepsi or Nestle. It’s also a great start for small businesses looking to set up shop online without breaking the bank.

For inspiration, you can discover a curated selection of over 50 Shopify stores designed to spark your creativity and help you launch your ecommerce business. Whether you’re selling handmade crafts or digital products, Shopify provides the tools and flexibility to get started and grow.

2. WooCommerce

WooCommerce is a powerhouse in the e-commerce world, especially for those who already have a WordPress site. As an open-source plugin, it offers a lot of flexibility and customization, making it a favorite among small business owners who want to tailor their online store to their specific needs.

Why Choose WooCommerce?

• Free to Start: While WooCommerce itself is free, remember you’ll need to budget for hosting, a domain, and an SSL certificate.
• Customizable: With access to thousands of themes and plugins, you can create a store that truly reflects your brand.
• No Transaction Fees: Unlike some other platforms, WooCommerce doesn’t charge extra fees per transaction, which can save you money as your business grows.

Key Features

• Multilingual Support: WooCommerce is available in 24 languages, making it easier to reach international customers.
• Jetpack Integration: Keep your store secure and running smoothly with Jetpack, ensuring your sales are protected.
• Marketplace Access: Experiment with different themes and extensions with free trials, allowing you to find the perfect setup without risk.

Pros and Cons

Pros:

• Highly customizable and integrates seamlessly with WordPress.
• Offers a wide range of extensions and plugins to enhance functionality.
• Open-source nature gives you complete control over your store.

Cons:

• Can be a bit tricky to learn if you’re not familiar with WordPress.
• Requires separate hosting, which can add to costs.
• Customer support is not as robust as some other platforms.

WooCommerce is ideal for those who love tinkering with their site and want full control over their online store’s look and functionality. It’s like a blank canvas for your e-commerce vision.

For more insights on enhancing your WooCommerce store and mastering digital marketing strategies, explore our e-commerce insights.

3. Squarespace

Squarespace is a fantastic option for small businesses and creators who want a user-friendly platform to build their websites and online stores. Its intuitive design and array of features make it a favorite among entrepreneurs.

Key Features

• Subscription Selling: Ideal for businesses with monthly or annual models. Squarespace simplifies managing and selling subscriptions.
• Squarespace AI: A new feature that helps with marketing by generating top-notch marketing copy based on prompts.
• Social Media Integrations: Allows customers to buy directly from platforms like Instagram or Facebook.
• Analytics App: Track your site’s performance on-the-go with the Squarespace analytics app available for IOS and Android.

Pricing

• Personal ($23/month): Includes a free custom domain, invoice sending, and versatile templates.
• Business ($33/month): Offers advanced website analytics, product and service sales, and checkout on your domain.
• Commerce Basic ($36/month): Enjoys 0% transaction fees, powerful merchandising tools, and advanced analytics.

Pros

• Easy to use with no-code editing.
• Wide range of free, professional templates.
• Free domain and SSL certificate with annual plans.

Cons

• Backend learning curve can be steep.
• Limited to Stripe, PayPal, or Apple Pay for payments.
• Multilingual and multi-currency selling features are limited.

Squarespace offers a robust platform for those looking to build a stylish and functional online store. While it shines in design and ease of use, some users may find its analytics and international selling features somewhat limited.

For those interested in a user-friendly platform to create stunning websites, Squarespace remains a strong contender.

4. Wix

Wix is a versatile platform that makes setting up an online store straightforward, even for those without technical skills. With its drag-and-drop interface, you can design a professional-looking website without touching a line of code. That’s a big win for small business owners looking to get online quickly.

Wix offers a wide range of features that cater to both beginners and more experienced users:

• Templates Galore: Choose from over 500 customizable templates to find the perfect fit for your brand.
• Mobile Optimization: All sites are automatically optimized for mobile, ensuring a seamless shopping experience on any device.
• Payment Options: Accept payments through over 50 gateways, including PayPal, Stripe, and Wix Payments.

Key Features

• Vimeo Editing: Partnered with Vimeo, Wix lets you create and share videos easily on social media.
• Social Media Tools: Schedule posts and manage your social presence directly from Wix.
• Multilingual Support: Reach a global audience with localization and translation options.

Wix is not just about building a storefront; it’s about creating an experience that keeps customers coming back.

Pros

• Built-in SEO tools to help your site rank higher in search results.
• No additional transaction fees, keeping costs lower.
• A robust app market with countless plugins to expand your store’s functionality.

Cons

• Once your site is live, you can’t change the template.
• Free domain only lasts for a year.
• Some users report slower loading times, especially for larger stores.

Wix is a great choice if you want a feature-rich platform that grows with your business. For a more detailed guide on setting up your eCommerce site, check out our comprehensive guide on building an eCommerce website.

5. Square Online

Square Online is a solid choice for small businesses looking to establish an online presence without breaking the bank. It’s particularly beneficial for those already using the Square ecosystem, as it seamlessly integrates with Square’s POS system. This integration allows businesses to manage both online and in-store sales from one unified platform.

Key Features

• Synchronization with Square POS for cohesive management of sales.
• Customer data management, including sales history and loyalty points.
• Personalized order management, allowing customers to track orders and receive recommendations.

Pricing Plans

Square Online offers a range of pricing tiers to accommodate different business needs:

• Free Plan ($0): Includes a basic site builder, Square POS sync, and multiple shipping options.
• Personal Plan ($13/month): Adds digital goods and shipping labels.
• Professional Plan ($16/month): Offers a custom domain, removal of Square ads, and pop-up notifications.
• Performance Plan ($29/month): Provides advanced ecommerce insights and expanded payment options.

Pros

• Free plan available.
• Integration with over 200 third-party apps.
• Ability to sell on social media platforms like Instagram.

Cons

• Custom domain only available with annual paid plans.
• Higher transaction fees for the free plan.
• Limited customization options compared to competitors.

Square Online is ideal for business owners who already rely on Square for payments. It’s like Weebly but tailored for ecommerce, letting you build a simple, professional site in minutes.

For businesses keen on optimizing checkout processes and understanding trade discounts, consider exploring trade discounts and their implications to enhance your pricing strategy.

6. BigCommerce

BigCommerce is a powerhouse in the e-commerce world, trusted by industry giants like Samsung and Dell. This platform is all about giving businesses the flexibility they need, whether you’re a small startup or a big corporation. BigCommerce combines the perks of a SaaS platform with the adaptability of open-source solutions, making it a versatile choice for many.

Key Features

• Drag-and-Drop Page Builder: Easily design your store without needing to code. Customize themes to match your brand’s style.
• Optimized Checkout: With one-page checkout and integrations like Apple Pay and PayPal, you can make the buying process smooth for your customers.
• Robust Security: All stores come with Level 1 PCI compliance, ensuring your data is safe.
• 24/7 Customer Support: Get help whenever you need it, with access to professional services for enterprise customers.

Pricing Plans

Here’s a quick look at the pricing options:

Plan	Monthly Cost	Features
Standard	$39	Up to 3 storefronts, 4 inventory locations, $50k in annual online sales
Plus	$105	Up to 5 storefronts, 5 inventory locations, $180k in annual online sales
Pro	$399	Up to 8 storefronts, 8 inventory locations, $400k in annual online sales
Enterprise	Custom	Flexible options for larger businesses

Pros and Cons

• Pros:
• Cons:

BigCommerce offers a unique blend of features that cater to both creative and functional needs. It’s an ideal choice for businesses aiming to expand their reach while keeping operations smooth and efficient.

For small businesses looking to expand their global reach, BigCommerce provides an excellent platform with its scalable features and extensive support.

7. Weebly

Weebly is a solid choice for small businesses looking to set up shop online without breaking the bank. Known for its simplicity, Weebly allows you to build a professional-looking website in no time. It’s perfect for those who don’t want to mess around with technical details.

Weebly’s strength lies in its ease of use, making it an attractive option for anyone wanting to create a website quickly.

Here’s what makes Weebly stand out:

• Customizable Templates: With a wide range of templates, you can easily showcase your brand’s personality using the drag-and-drop builder.
• Multiple Payment Options: Accept payments through Stripe, PayPal, or Square, making it easier for your customers to complete their purchases.
• Flexible Shipping: Get real-time shipping rates based on carrier, address, weight, and quantity.

Pros

• Simple setup process
• Free plan available
• Intuitive and easy to use
• Access to Square’s suite of business tools
• Sell unlimited physical or digital products

Cons

• Limited functionality compared to other platforms
• PayPal payments only on the highest plan
• Some themes lack quality
• Can’t connect a custom domain on the free plan
• No dropshipping

Weebly also offers powerful ecommerce features, like pop-up notifications, advanced insights, SEO, and lead capture options. For small eCommerce businesses, Weebly is a budget-friendly choice that can get you selling online fast, without needing any coding skills. Whether you’re selling physical items or digital products, Weebly has got you covered.

8. Hostinger

Hostinger is a top choice for small businesses looking to create an online store without breaking the bank. It’s known for its affordable pricing and user-friendly interface. With Hostinger, you get a site builder included with its hosting plans, which is perfect for beginners or those who want to keep things simple.

Key Features

• AI Builder: Simply input your brand name, select the type of website you want, and describe your business. The AI does the rest, crafting a customizable website tailored to your needs.
• Marketing Integrations: Easily communicate with your customers and track data with integrated third-party marketing tools.
• AI Image Generator: Create stunning visuals for your site. The first five images are free.

Pros

• No transaction fees
• Over 20 payment methods
• Free domain and email
• Integrated AI tools
• Fast loading speed and reliable uptime

Cons

• Limited to listing 500 products
• No free plan or trial
• Cannot switch templates once live

Pricing

• Business Plan ($3.49/month): Includes eCommerce features suitable for selling up to 500 products, with a 30-day money-back guarantee.

Hostinger’s blend of affordability and innovation makes it a strong contender for small businesses eager to dip their toes into the eCommerce world. Whether you’re just starting out or looking to expand, it offers tools that cater to both novices and seasoned entrepreneurs.

9. PageCloud

PageCloud is a standout choice for businesses that prioritize design and aesthetics. It’s an eCommerce platform that offers a straightforward way to create a visually appealing online store. With its intuitive interface, even those without design skills can craft a professional-looking site.

Key Features

• Design Flexibility: PageCloud offers no restrictive layouts, allowing you to customize your store to match your brand’s unique style.
• Widgets and Tools: It provides a variety of store widgets that you can tweak without needing coding skills.
• Payment Options: With over 40 payment gateways, including Visa, Discover, and Apple Pay, customers have plenty of choices.

Pricing

PageCloud offers several plans to fit different needs:

Plan	Price	Features
Start	Free	1 site, 1 page, 1,000 visitors/mo
Launch	$20	1 site, 2 team members, 100 pages, 10,000 visitors/mo
Grow	$36	1 site, 10 team members, 200 pages, 25,000 visitors/mo
Pro	$79	1 site, 10 team members, 300 pages, 75,000 visitors/mo

Pros and Cons

Pros:

• Free plan available
• Easy to learn and use
• Real-time shipping estimates

Cons:

• More expensive than some other builders
• Limited features on the cheapest plan

PageCloud is perfect for those who want a beautifully designed storefront without the hassle of complex tools. It’s all about making your brand shine online, effortlessly.

Despite its higher cost, the flexibility and design capabilities make PageCloud a worthy investment for those looking to make a lasting impression with their online presence.

10. Webflow

Webflow is a standout choice for those who want to create a visually stunning online store without diving into coding. This platform offers the flexibility to craft intricate designs and animations, making your store truly engaging. While there’s a bit of a learning curve, the resources available at Webflow University can help you get up to speed quickly.

With Webflow, you can design your site for free and only pay when you’re ready to publish. This allows you to experiment and perfect your design before committing.

Key Features

• Custom Coding: Add your own HTML tags or custom code to make your website more interactive.
• Flexible CMS: Utilize Webflow’s CMS REST API for easy content management and dynamic filtering.
• Custom Branding: Replace Webflow’s logo with your own branding on your site and emails.

Pros

• User-friendly design environment
• Extensive learning resources
• Full control over site design
• Simplified CSS styling
• Intuitive drag-and-drop builder
• Free plan available
• Large, supportive community

Cons

• Steep learning curve for complex designs
• Pricing can be confusing for beginners
• Lacks multi-language support

Webflow has been used by top brands like Dell and Phillips, but it’s also a great option for small businesses aiming for a unique online presence. For example, Getaround used Webflow to revamp their site, resulting in an 80% increase in site sessions and a 55% boost in organic search traffic. This platform’s ability to let you experiment with design ideas quickly is a major advantage for growing businesses.

11. Shift4Shop

Shift4Shop is a versatile eCommerce platform ideal for businesses aiming to expand without breaking the bank. Owned by Shift4, this platform is particularly appealing for B2B business owners. Its seamless integration with payment processing makes managing transactions a breeze.

Shift4Shop provides a comprehensive suite of tools that can help you launch your online store for free. The setup is straightforward, with industry-specific themes to choose from. This platform includes built-in SEO tools and supports up to 160 different payment methods.

Key Features

• State-of-the-art Design: Customize your site using the integrated web design tool. You can even tweak the HTML and CSS directly.
• Unlimited Products: Add as many products as you want. Shift4Shop offers unlimited product storage, letting you scale up easily.
• Personalized Checkout Experience: Tailor your customer’s checkout journey with options for a one-page or three-page process.

Pros

• Comprehensive features
• Integrated payment processing
• Free trial available
• Professional-looking templates
• Free migration assistance
• No additional charges for features
• 160 payment options

Cons

• Limited free themes
• Some features require third-party apps
• Annual sales limits

Pricing

Shift4Shop is free if you process over $500 in orders monthly. Otherwise, pricing varies based on your company’s size and needs.

Shift4Shop offers a user-friendly interface, extensive support resources, and scalability, making it a great option for businesses that want to start small and grow over time.

12. Volusion

Volusion has been a staple in the eCommerce world since 1999, making it one of the oldest platforms for building online stores. It’s particularly known for its user-friendly design and robust feature set that caters to small and medium-sized businesses.

Key Features

• Drag and Drop Builder: Easily modify and customize your site without needing to know any code.
• Secure Checkout: Offers a secure and straightforward checkout process to ensure customer trust.
• Automatic Tax Calculator: Simplifies tax management, a common headache for many businesses.
• Social Media Integration: Connects seamlessly with platforms like Facebook, Amazon, and eBay.

Pros

• Access to over 1,000 apps via Zapier, allowing for extensive customization.
• Unlimited product options and variants, perfect for businesses with diverse product lines.
• 24/7 customer support and a streamlined onboarding process.

Cons

• Not the most user-friendly; some familiarity with HTML or CSS might be required.
• Experienced a significant security breach in 2019 and filed for bankruptcy in 2020.
• Limited blogging capabilities; requires third-party integration for blog features.

Pricing

Volusion offers a range of pricing plans to suit different business needs:

• Personal: $35/month
• Professional: $79/month
• Business: $299/month
• Prime: Custom pricing based on gross merchandise value (GMV)

Volusion remains a strong contender in the eCommerce space, especially for those looking to integrate various third-party tools and manage extensive product catalogs. However, its history of security issues and bankruptcy might give some pause. Still, for those who can navigate its quirks, it offers a solid platform for growing businesses.

For a detailed comparison with other platforms, check out our affordable ecommerce platforms article.

13. GoDaddy

GoDaddy is a household name when it comes to anything online. Whether it’s domain registration, web hosting, or email services, GoDaddy covers it all. But there’s more. GoDaddy also provides an all-in-one website-building tool that includes features for marketing, promotion, and monetization.

Key Features

• Online Appointments: Perfect for service providers who need a seamless way to accept payments and manage bookings.
• GoDaddy InSight™ Score: Analyzes data from millions of users to offer custom insights for your site.
• Blog Features: Start a blog or integrate an existing one, with customizable layouts and categories.

Pros

• User-friendly interface
• Free trial available
• Affordable pricing
• Strong marketing tools
• Professional-looking templates
• Secure web hosting
• Unlimited storage
• Data-driven recommendations

Cons

• Ecommerce not available in all tiers
• Limited page customization
• Some add-ons can be costly
• No free plan
• Limited email sends per month

GoDaddy is a great choice for businesses that prioritize a mobile-friendly site. You can start by creating an account, selecting a template, and customizing it to fit your brand. As your business grows, easily expand your site by adding product listings, shopping carts, and more.

Pricing (Monthly)

• Ecommerce Plan ($16.99): Includes a free professional email for one year, up to 25,000 email marketing sends per month, and order email automation.

User Reviews

• 👍 "GoDaddy’s user-friendly design and artificial intelligence make ecommerce site creation quick and simple," says Salim Benadel, founder of Storm Internet.
• 👎 "The downside is the lack of creative freedom," notes Benadel. "GoDaddy’s tools for SEO and email marketing are basic."

For those looking to explore more innovative small business ideas for 2025, GoDaddy’s platform offers a solid foundation to start and grow your online presence.

14. Etsy

Etsy is a go-to marketplace for artists and crafters looking to reach a wide audience of enthusiastic shoppers. This platform is perfect for those who create unique, handcrafted items and want to sell them online without the hassle of setting up a complex e-commerce site.

Key Features

• Low Barrier to Entry: Etsy allows sellers to start their online store with a simple setup process and minimal fees.
• Community of Buyers: Millions of users frequent Etsy, providing a large potential customer base for sellers.
• Integration with tools like QuickBooks and Xero for easy financial management.

Pricing Structure

Etsy’s pricing is straightforward but can add up depending on your sales volume:

Fee Type	Cost
Listing Fee	$0.20 per item
Transaction Fee	6.5% of the sale price
Payment Processing Fee	3% + $0.25 per transaction

Additionally, if you use offsite ads, there’s a 15% fee on sales made through these ads.

Etsy can be a fantastic option for creative entrepreneurs, but be mindful of the transaction fees which can impact profits. Balancing these costs with the platform’s exposure is key to success.

Advantages

1. Broad Audience: Tap into a vast network of buyers who are specifically looking for unique, handmade items.
2. Seller Protection: Etsy provides seller protection and automatic deposits, adding a layer of security to your transactions.
3. Marketing Tools: Utilize Etsy’s marketing features, including Etsy ads and social media integration, to boost your store’s visibility.

For small business owners, particularly those in the creative sector, automation can significantly enhance efficiency by streamlining processes and reducing manual tasks. Embracing such tools can lead to improved productivity and growth opportunities within Etsy’s competitive marketplace.

15. Magento

Magento stands out as a robust e-commerce platform that offers extensive customization options, making it a go-to choice for larger businesses. Its flexibility is unmatched, allowing users to tailor every aspect of their online store to meet specific needs.

Key Features

• Open-source: Magento’s open-source nature means that businesses have complete control over their website’s code and functionality.
• Customization: The platform allows for significant customization, enabling businesses to create unique shopping experiences.
• Scalability: Ideal for growing businesses, Magento can handle large catalogs and high traffic volumes with ease.

Pricing

While the Magento Open Source software is free to install, costs can add up quickly. Expect to pay for:

• Hosting
• Domain
• SSL Certificate
• Design and Customizations
• Integrations
• Support and Maintenance

Considerations

• Technical Expertise Required: Due to its complexity, Magento often requires professional developers for setup and maintenance.
• Resource Intensive: Running a Magento store can be resource-intensive, necessitating a robust infrastructure.

Magento is not just a platform; it’s a comprehensive solution for businesses looking to scale and refine their online presence. However, its power comes with the need for technical know-how and investment in resources.

For those interested in a highly customizable platform, Magento offers a powerful solution that can be tailored to fit the specific needs of larger enterprises. However, it’s essential to weigh the costs and technical requirements before diving in.

16. PrestaShop

PrestaShop is a versatile option for small businesses looking to establish an online presence. It’s a free, open-source platform, which means you can download and start using it without any initial costs. However, keep in mind that while the platform itself is free, there are additional costs associated with hosting, security, and technical support.

Key Features

• Highly Customizable: PrestaShop offers a wide range of themes and modules, allowing you to design a unique storefront that reflects your brand.
• Multi-everything: With support for multi-storefront, multi-inventory, multi-language, and multi-currency, businesses can easily expand into new markets.
• Scalability: As your business grows, PrestaShop can grow with you, offering the flexibility to meet increasing demands.

Considerations

• Technical Expertise Required: To fully utilize PrestaShop’s capabilities, you might need a developer’s help. The platform is highly customizable, but this can also mean it’s complex for beginners.
• Cost of Ownership: While the initial setup is free, the costs for hosting, maintenance, and extensions can add up.
• Limited Support: Technical support is a paid service, and the community support is mostly available in French and Spanish, which might be a hurdle if you’re not fluent.

PrestaShop is a great choice for those who want a tailored e-commerce solution without the ongoing fees of other platforms, but be prepared to invest in development and support.

In the ever-evolving world of ecommerce, platforms like PrestaShop offer significant benefits but also face challenges like cybersecurity threats and logistics issues. Keeping these in mind, PrestaShop can be a compelling choice for those ready to tackle these hurdles.

17. 3dcart

3dcart is a robust e-commerce platform that caters to small businesses looking to establish a strong online presence. Known for its comprehensive features, 3dcart offers a user-friendly interface that enables business owners to set up and manage their online stores efficiently.

Key Features of 3dcart

• Customizable Templates: 3dcart provides a wide range of customizable templates that allow users to create a unique and professional-looking storefront without needing extensive design skills.
• SEO Tools: The platform includes built-in SEO tools to help improve your store’s visibility on search engines. This can be crucial for attracting more organic traffic.
• Secure Payment Gateways: With support for multiple payment gateways, 3dcart ensures secure transactions, offering peace of mind to both store owners and customers.
• Inventory Management: Efficient inventory management tools help keep track of stock levels, automate restocking, and manage product variations.

Pricing Plans

3dcart offers flexible pricing plans to fit different business needs:

Plan	Price per Month
Basic	$19.99
Plus	$49.99
Pro	$129.99
Enterprise	Custom pricing

"3dcart is an excellent option for small businesses seeking a reliable and versatile e-commerce platform. Its feature-rich environment and competitive pricing make it a strong contender in the online retail space."

If you’re an e-commerce entrepreneur looking to enhance your digital storefront, explore insights for e-commerce success to stay ahead in the competitive market.

18. Big Cartel

Big Cartel is a platform that caters specifically to artists and small creators. It’s like a cozy little corner of the internet where you can set up shop without feeling overwhelmed by too many features. If you’re someone who just wants to sell a few items without all the fuss, this might be the right fit for you.

Why Choose Big Cartel?

• User-Friendly: The interface is straightforward, making it easy to set up your store without needing a tech degree.
• Affordability: It’s free for up to five products, which is perfect if you’re just starting out.
• Customization: While it’s simple, you can still make your store look unique with various themes and customization options.

Features

• No listing fees, so you keep more of what you earn.
• Integration with Google Analytics to track your store’s performance.
• A mobile app to manage your store on the go.

Considerations

• Limited scalability: If your business grows, you might find Big Cartel’s features a bit limiting.
• Basic support: While they offer support, it’s not as extensive as some larger platforms.

"Big Cartel is like a small, friendly neighborhood store in the vast city of ecommerce platforms. It offers simplicity and ease, perfect for those who want to focus on their craft rather than getting bogged down by complex systems."

If you’re a small business owner or an artist looking to launch an ecommerce platform, Big Cartel offers a straightforward and cost-effective solution to get your products online.

19. Jimdo

Jimdo is a great choice for small business owners who want an easy, effective way to create a beautiful, fully customized website. It’s a straightforward platform that doesn’t require any coding skills, making it perfect for beginners.

Key Features

• Drag-and-drop website builder
• Mobile-friendly designs
• Integrated SEO tools

Pricing

Jimdo offers a range of plans to fit different needs:

Plan	Price	Features
Free	$0	Basic website, Jimdo ads
Start	$9	Custom domain, ad-free
Grow	$15	Advanced SEO, analytics
Unlimited	$39	All features, priority support

Pros

• User-friendly interface
• Affordable pricing
• Good customer support

Cons

• Limited customization options
• Fewer plugins compared to other platforms

Jimdo is an ideal website builder for small business owners seeking an easy and effective way to create an attractive, fully customized website.

If you’re looking to build an online presence without the hassle, Jimdo might just be the perfect fit for you. With its simple setup and focus on small businesses, it’s designed to get you online quickly and efficiently.

20. Ecwid

Ecwid is a dynamic eCommerce platform that helps businesses sell their products across multiple marketplaces. Unlike some other platforms, you don’t need to install anything—everything’s handled right in your browser. This makes it super convenient for folks who aren’t tech-savvy. Ecwid’s flexibility is a standout feature, allowing you to create detailed product catalogs with images, prices, and weights.

For small businesses looking to expand their reach without a massive investment, Ecwid offers a compelling solution with its free plan and affordable paid options.

Key Features

• Marketplace Integration: Easily sell on various platforms, maximizing your product’s exposure.
• Payment Options: Accept payments through major credit cards and services like PayPal.
• Customizable Storefronts: Use plug-ins to embed your store on existing websites or social media.

Pricing

• Free Plan: Available with limited features.
• Paid Plans: Start at $21/month, offering more advanced tools and capabilities.

Ecwid is a solid choice for businesses aiming to expand their multichannel selling capabilities. With its straightforward setup and versatile features, it’s an attractive option for those wanting to reach a broader audience without the hassle of complex installations.

21. Selz

Selz is a versatile e-commerce platform that’s perfect for small businesses looking to sell online without the hassle of complex setups. It’s designed to be user-friendly, making it easy for anyone to get started with their online store.

Key Features

• Ease of Use: Selz offers a straightforward setup process with a drag-and-drop editor, allowing you to create your store quickly.
• Payment Options: Accepts a variety of payment methods, including credit cards and PayPal, ensuring flexibility for your customers.
• Integrated marketing tools to help you promote your products and reach a wider audience.

Pricing

Selz provides competitive pricing plans that cater to different business needs:

Plan	Price per Month	Features Included
Basic	$29	Unlimited products, basic support
Standard	$59	Advanced marketing tools, analytics
Advanced	$119	Priority support, custom features

Selz is ideal for those who want to focus on selling rather than getting bogged down by technical details.

Why Choose Selz?

1. Customization: Tailor your store to reflect your brand without needing any coding skills.
2. Scalability: As your business grows, Selz grows with you, offering features that support expansion.
3. Strong support system to help you troubleshoot any issues that arise.

In a world where effective e-commerce email marketing can make a difference, Selz provides the tools you need to succeed. Whether you’re a newbie or a seasoned entrepreneur, Selz offers a platform that supports your journey towards online retail success.

22. Tictail

Tictail was once a beloved platform for small business owners who wanted to set up shop online without all the fuss. It was user-friendly and geared toward those who wanted to showcase their creativity. While Tictail is no longer operational, it left a mark on the e-commerce landscape by demonstrating how simplicity and community can drive a successful online storefront.

Key Features of Tictail

• Ease of Use: Tictail was known for its straightforward setup process, allowing sellers to create a store without needing technical skills.
• Community Focus: It emphasized community, fostering a marketplace where small businesses could connect with customers who appreciated unique and creative products.
• Customization Options: While it had a simple interface, Tictail offered enough customization to let businesses reflect their brand identity.

Lessons from Tictail

1. Simplicity Wins: Tictail showed that a platform doesn’t need to be complex to be effective. Sometimes, less is more.
2. Community Engagement: By focusing on building a community, Tictail created a loyal customer base that appreciated the stories behind the products.
3. Adaptability: Although Tictail eventually merged with another platform, its ability to adapt and serve its niche market provided valuable insights into the ever-changing e-commerce world.

Tictail was a reminder that even in the fast-paced world of e-commerce, there’s room for platforms that prioritize simplicity and community. Its legacy lives on through the lessons it taught and the sellers it supported during its time.

For those looking to create a profile that showcases their brand and services, profile creation sites offer a modern solution, continuing the spirit of what Tictail once provided.

23. Zyro

Zyro is making waves as a user-friendly platform for small businesses looking to establish their online presence. It’s a straightforward, no-fuss solution for entrepreneurs who want to get started quickly.

Key Features

• Drag-and-Drop Builder: Simplifies the website creation process, allowing you to design your site without any coding skills.
• AI Tools: Offers AI-driven tools like a logo maker and content generator to help enhance your brand effortlessly.
• E-commerce Integration: Easily set up an online store with comprehensive e-commerce features, from product listings to payment processing.

Pricing

Zyro provides a range of pricing plans to suit different needs:

Plan	Monthly Cost	Features Included
Basic	$2.90	Essential tools for website creation
Unleashed	$3.90	Unlimited bandwidth and storage
E-commerce	$8.90	Full suite of e-commerce features
E-commerce+	$15.90	Advanced features for scaling your online store

Why Choose Zyro?

• Affordability: One of the most cost-effective options available, making it ideal for startups and small businesses.
• Ease of Use: Designed for non-tech savvy users, ensuring that anyone can build a professional-looking site.
• Support: Offers 24/7 customer support to assist with any issues you might encounter.

"Zyro is perfect for those who want to get online fast and without hassle. It’s a practical choice for small businesses aiming to expand their reach."

Choosing Zyro means opting for simplicity and efficiency. Whether you’re setting up a blog, portfolio, or an eCommerce store with the Hostinger Website Builder, Zyro offers the tools you need to succeed in the digital marketplace.

24. Site123

Site123 is often hailed as a straightforward website builder, ideal for small businesses looking to establish an online presence without a huge hassle. Its simplicity is its standout feature, making it a great choice for those who might not be tech-savvy.

Pros of Using Site123

• Ease of Use: Site123 offers a user-friendly interface with a step-by-step guide to help you set up your online store quickly.
• Responsive Design: All templates are mobile-friendly, ensuring your store looks great on any device.
• SEO Tools: Built-in SEO tools help improve your site’s visibility in search engines.

Cons of Using Site123

• Limited Customization: The platform offers fewer customization options compared to some competitors.
• Template Restrictions: Once your site goes live, switching templates isn’t an option.
• Basic Features: While it covers the basics, advanced e-commerce features might be lacking.

For small businesses, Site123 provides a balance between simplicity and functionality. It’s a practical choice for those who want to get online quickly without diving into the complexities of web development.

Pricing

Site123 offers a tiered pricing model, making it accessible for various budgets:

Plan	Monthly Cost	Features
Free	$0	Basic website builder features, SEO tools
Basic	$12.80	Custom domain, 10GB storage
Advanced	$19.80	E-commerce capabilities, 30GB storage
Professional	$28.80	Priority support, 90GB storage

For those looking to craft engaging product descriptions, Site123’s straightforward tools can help you focus more on your content rather than the technical setup. This makes it easier to highlight the benefits of your products and incorporate storytelling elements effectively.

25. and more

In 2025, the landscape of online storefronts continues to evolve, offering small business owners an array of options beyond the well-known platforms. Here’s a quick look at some of the lesser-known yet promising platforms.

1. Selz

Selz is gaining traction among small business owners for its simplicity and affordability. It’s perfect for those who want to sell digital products, services, or physical goods without the complexity of larger platforms. Its user-friendly interface makes it a top choice for startups.

2. Tictail

Although not as popular as Shopify or WooCommerce, Tictail offers a unique community-driven approach. It allows sellers to connect with buyers who have similar interests, creating a personalized shopping experience.

3. Zyro

Zyro is a newcomer that’s making waves with its AI-driven website builder. This tool is ideal for entrepreneurs who want to get their store online quickly and efficiently. Its affordable pricing and ease of use are big draws for small businesses.

4. Site123

Site123 is all about simplicity and speed. It’s designed for those who need to get their store up and running with minimal fuss. Its straightforward setup process is a boon for those who aren’t tech-savvy.

5. And More

The market is flooded with niche platforms catering to specific needs, from selling handmade crafts to digital downloads. Each of these platforms offers unique features that can help small businesses thrive in the competitive online market.

Choosing the right platform can be daunting, but with so many options available, there’s a perfect match for every business need. Whether you’re starting small or looking to expand, the right online storefront can make all the difference.

Wrapping It Up: Choosing Your Online Storefront

So, there you have it. Picking the right online storefront for your small business in 2025 is no small feat, but it’s definitely doable. With so many options out there, it’s all about finding what fits your needs best. Whether you’re leaning towards Shopify for its all-in-one package or WooCommerce for its flexibility, the key is to start somewhere. Give a few platforms a test drive with their free trials, see what clicks, and go from there. Remember, your online store is more than just a website—it’s your brand’s home on the internet. So, take your time, explore your options, and choose a platform that can grow with you. Happy selling!

Frequently Asked Questions

What is the best online store platform for small businesses?

Shopify is considered one of the best platforms for small businesses due to its easy-to-use tools and wide range of features.

Can I use WooCommerce for my small business?

Yes, WooCommerce is great for small businesses, especially if you already use WordPress for your website.

Is Squarespace good for selling products online?

Squarespace is a solid choice for selling products online, offering beautiful design templates and easy setup.

How does Wix help small businesses sell online?

Wix offers a user-friendly platform with drag-and-drop tools, making it easy for small businesses to create and manage online stores.

What makes Square Online suitable for small businesses?

Square Online is ideal for small businesses that already use Square for in-person sales, providing a seamless transition to online selling.

Why should I consider BigCommerce for my online store?

BigCommerce offers robust features and scalability, making it suitable for small businesses planning to grow their online presence.